MOHD HAFIZ BIN MAT POAD (FIA)
General Manager of Strategic Partnership, Branding & Communication
Mont Kiara,Kuala Lumpur
Summary
Strategic Marketing & Partnerships Leader with over 7 years of expertise in scaling FMCG, wellness, and beauty brands through data-driven digital campaigns and high-value corporate alliances. Proven track record of driving 300K+ organic reach and securing elite partnerships with global hospitality brands to expand market share. Expert in bridging corporate communication gaps and optimizing marketing budgets to deliver measurable ROI and sustainable business growth.
Overview
2
2
Languages
9
9
years of professional experience
Work History
General Manager of Strategic Partnership, Branding & Communication
Miss Jus
04.2024 - 04.2026
- Executed a comprehensive brand realignment across digital and offline channels, achieving a 100% unified visual identity and strengthening market recognition.
- Secured and managed high-tier partnerships with Anantara, Westin, and Hard Rock Hotel, diversifying revenue streams and expanding the active customer base by 40%.
- Optimized marketing budgets through rigorous ROI tracking, reducing spend inefficiencies by 20% while consistently meeting all quarterly campaign objectives.
- Spearheaded brand representation at high-profile events including TikTok Bazar Raya and Kidslympic Stadium Merdeka, boosting brand visibility to over 50,000 attendees.
- Directed social media content strategies that achieved 300K+ organic reach and increased follower engagement by 35% within the first six months.
Merchant Success Leader
Celebshare Sdn Bhd
03.2023 - 03.2024
- Expanded the merchant ecosystem by onboarding 100+ new partners through targeted cold outreach and networking, accelerating platform growth by 25%.
- Streamlined the merchant onboarding lifecycle, reducing technical activation time by 30% and enabling immediate campaign readiness for new partners.
- Designed data-backed marketing campaigns for merchants using competitor analysis, resulting in an 18% increase in merchant-driven sales conversions.
- Negotiated tiered partnership deals and pricing strategies that aligned merchant goals with platform capabilities, improving partner retention rates.
Head of Marketing
Reverie Care Enterprise
03.2022 - 02.2023
- Directed full-cycle marketing strategy for a skincare brand, driving a 40% increase in brand awareness and a 50% rise in digital community engagement.
- Implemented a structured KOL sourcing and performance tracking system, improving influencer ROI and boosting conversion rates by 18%.
- Managed 20+ concurrent influencer campaigns generating over 200,000 impressions, significantly strengthening brand credibility in the beauty sector.
- Renegotiated vendor and supplier contracts, reducing campaign execution costs by 15% without compromising creative quality.
Head of Marketing
Mermaids Soul Empire
04.2021 - 03.2022
- Built a scalable reseller and vendor network from the ground up, increasing regional distribution channels by 30%.
- Launched 3 new product lines based on niche market research, successfully capturing emerging trends in the local beauty market.
- Grew social media following by 20,000+ users in under 12 months through aggressive promotion and engagement strategies.
Marketing Manager
Double Drop Solutions
01.2021 - 04.2021
- Spearheaded the rebranding and relaunch of physical retail stores, modernizing the brand image and increasing foot traffic by 25%.
- Hosted weekly live social media sessions that averaged 5,000+ views, fostering real-time community engagement and customer loyalty.
Marketing Manager / Project Manager
Asteri Productions
10.2017 - 12.2020
- Directed 50+ corporate projects, including product launches and press events, maintaining a 100% on-time delivery rate within budget.
- Acted as the official corporate spokesperson for government meetings and press releases, successfully managing high-level stakeholder relations.
- Provided professional voice-over talent for the award-winning feature film 'The Story of the Southern Islet'.
Education
Diploma - Business Management
Management & Science University (MSU)
Shah Alam, Selangor01-2005
Sijil Pelajaran Malaysia (SPM) - undefined
SMK Desa Tun Hussein Onn
Kuala Lumpur01-2001
Skills
Strategic Leadership: Brand Positioning, Market Penetration, Business Development, Budget Optimization
Digital Ecosystems: Social Media Strategy (TikTok, Instagram, Facebook), Performance Marketing, Content Direction
Partnership Management: Influencer/KOL Sourcing, Stakeholder Relations, Vendor Negotiation, Strategic Alliances
Project Excellence: Event Execution, Campaign Lifecycle Management, Cross-functional Coordination
Technical Tools: MS Office Suite (Excel, Word, PowerPoint), Adobe Creative Suite
References
- Syiera, Radzi, Founder, syieraradzi@gmail.com, 011-28511493, Reverie Care
- Rev, Ong, General Manager, rev.ong@celebshare.co, 016-6309342, Celebshare Sdn Bhd
- Julia, Farhana, Founder, 018-399 9539, Miss Jus
ADDITIONAL INFORMATION
- Expected Salary: RM 5,800 (Negotiable).
- Availability: Immediate Starter
- Attributes: Highly organized, adaptable, and excels in high-pressure environments.
- Mobility: Fully open to domestic/international travel and relocation.
Timeline
General Manager of Strategic Partnership, Branding & Communication
Miss Jus
04.2024 - 04.2026
Merchant Success Leader
Celebshare Sdn Bhd
03.2023 - 03.2024
Head of Marketing
Reverie Care Enterprise
03.2022 - 02.2023
Head of Marketing
Mermaids Soul Empire
04.2021 - 03.2022
Marketing Manager
Double Drop Solutions
01.2021 - 04.2021
Marketing Manager / Project Manager
Asteri Productions
10.2017 - 12.2020
Sijil Pelajaran Malaysia (SPM) - undefined
SMK Desa Tun Hussein Onn
Diploma - Business Management
Management & Science University (MSU)