Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Manager

Mohd Elfie Nieshaem Juferi

SEO Specialist
Bandar Tun Hussein Onn,Selangor

Summary

Seasoned SEO Specialist offering 20 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

10
10
years of post-secondary education
12
12
years of professional experience

Work History

SEO Specialist

Mckenzie Partners
Bangsar South, Kuala Lumpur
06.2020 - 05.2021
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Built, implemented and updated effective SEO strategies.
  • Identified appropriate KPIs and reported key metrics from digital campaigns.

Applications: FileZilla, Google Chrome, Google Sheets, Notepad++

Tools: WordPress, Google Search Console, Google Analytics, SEMRush, Trello

SEO Specialist

Daiki Media
, Kuala Lumpur
01.2020 - 03.2021
  • In charge of SEO planning and strategy for digital agency’s clients, focusing on DoctorOnCall for the last five months.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Identified appropriate KPIs and reported key metrics from digital campaigns.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Built, implemented and updated effective SEO strategies.

Applications: FileZilla, Google Chrome, Google Sheets, Notepad++

Tools: WordPress, Google Search Console, Google Analytics, Google Data Studio, Diib, SEMRush

SEO Specialist

Locus-T
Petaling Jaya, Selangor
05.2019 - 01.2020
  • In charge of SEO planning and strategy for the digital agency’s clients, among them being UDA Holdings, Columbia Asia, Titijaya Land Sdn Bhd and many more. Managed around 90 projects in total.
  • Provide regular search engine optimization (SEO) techniques (such as keywords research and monitoring) for these pages to rank in search engine results pages.This includes research and testing of related and in-depth keywords or phrases that increases traffic to clients’ landing pages.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Manage the expectations of the client regarding SEO, updating the progress of their site monthly via SEO progress reports and monthly keywords report results for the client to be aware of and to take action accordingly.
  • Applications: FileZilla, Google Chrome, Notepad++, SEO Power Suite.
  • Tools: WordPress, Google Search Console, Google Analytics, Google Data Studio, Ubersuggest, SERanking, WebCEO

SEO Specialist

AKLTG
Mont Kiara, Kuala Lumpur
02.2018 - 04.2019
  • In charge of Piranha Profits e-learning website in WordPress and product landing pages on piranhaprofits.com for US, European and Oceania market.
  • Provide regular search engine optimization (SEO) techniques (such as keywords research and monitoring) for these pages to rank in search engine results pages (SERPs).
  • This includes research and testing of related and in-depth keywords or phrases that increases traffic to their landing pages.
  • Create and manage the Trading Tips blog section as well as perform the necessary SEO tasks for each blog post.
  • Create a proper structure for internal links and finding the best locations and the best approach to internal links.
  • Analyze the results of each process via Google Search Console / Google Analytics and perform subsequent tasks to improve on them.

Applications: FileZilla, Google Chrome, Notepad++, Screaming Frog, SEO Power Suite

Tools: WordPress, Google Search Console, Google Analytics, Google Data Studio, Ubersuggest, Moz Pro, SEMRush, Hubspot

Digital Marketing Specialist

ATM Trading
Kota Damansara, Selangor
11.2016 - 05.2017
  • In charge of, SEO, SEM and social media marketing for the company website, landing pages and its subsidiaries: atm.com.my; copstore.com.my; legendcopier.com.my; aatasia.com.my.
  • Perform internet-marketing tasks via social media tools such as Facebook and Twitter, and interact with users on the World Wide Web for the purpose of brand promotion for the company.
  • Providing regular search engine optimization (SEO) techniques (such as keywords research) for these pages and generate backlinks through blog articles, web directories submissions and social bookmarking submissions by purchasing them through freelancers on Fiverr, eBay and an online directory submitter company in order to rank in Search Engine Result Pages (SERPs).
  • Managing on-page and off-page SEO tasks; keywords research, keywords tracking via various SEO online tools in order to ascertain as to whether targeted keywords rank and meet company expectations.
  • Running Google AdWords campaigns to promote the aforementioned websites through Google Search and Google Display Network.
  • Data entry and product photography sessions for items updated on copstore.com.my, legendcopier.com.my and aatasia.com.my.
  • Internal web development, data entry of product items and content writing tasks for the company's corporate website for public deployment.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

SEO Specialist / Web Publisher

VCTech Network
, Selangor
02.2008 - 05.2015
  • Involved in regular search engine optimization techniques (such as keywords research and on-page optimization) and implementing the necessary search engine marketing (SEM) tasks related to such activities, such as blog postings, articles, directories and social bookmarking submissions.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Monitoring specific keywords using keyword tools from Google Adwords, Moz Tool, Majestic SEO and Ahrefs - via analytics systems Google Analytics and Piwik in order to track SERP position over a specific campaign period as pre-determined.
  • Developing websites via CPanel web hosting with the required Content Management System (CMS), i.e.
  • WordPress and write / produce content for the previously mentioned websites to achieve link-building purposes.
  • Publishing web content depending on specific website niches in order to target the specific audience and boost the link profile of clients’ websites.
  • Create, develop and maintain SEO-optimized web directories with unique IP addresses, populated with website listings for individuals and business clients looking to improve their respective websites’ Search Engine Result Pages (SERP) position in major search engines such as Google, Bing and Yahoo.
  • Data-entry tasks and content rewriting / publishing for clients requiring such services from freelancing websites such as Fiverr.com, Freelancer.com and Upwork.com.
  • Utilizing social media tools such as Facebook, Twitter, Instagram, Blogger and Tumblr in order to market websites to the public, gain the necessary targeted traffic viewers and generate revenue from third-party ad publisher networks.

Applications: LibreOffice, Foxit PDF Reader, FileZilla, Mozilla FireFox, Google Chrome, Opera

Tools: WordPress, PHP Link Directory, MovableType, Google Analytics, Piwik Analytics (Matomo), WHM, CPanel, phpMyAdmin 8

Education

Higher Diploma - Software Engineering

APIIT
Bukit Jalil, Kuala Lumpur
01.2003 - 12.2005

Diploma - Computing and Information Technology

APIIT
Damansara, Kuala Lumpur
01.2000 - 12.2003

Higher School Certificate - NSW -

International College
Bukit Jambul, Penang
01.1999 - 12.1999

Sijil Pelajaran Malaysia -

SMK Abdullah Munshi
Georgetown, Penang
01.1996 - 12.1997

Skills

Search engine optimizationundefined

Accomplishments

  • JobStreet English Language Assessment (JELA) — September 2016 Score: 39/40.
  • ITIL Foundation — October 2015.
  • Google Analytics for Beginners — November 2019.
  • Mandarin HSK Level 2 — ongoing, expected July 2020.

Timeline

SEO Specialist

Mckenzie Partners
06.2020 - 05.2021

SEO Specialist

Daiki Media
01.2020 - 03.2021

SEO Specialist

Locus-T
05.2019 - 01.2020

SEO Specialist

AKLTG
02.2018 - 04.2019

Digital Marketing Specialist

ATM Trading
11.2016 - 05.2017

SEO Specialist / Web Publisher

VCTech Network
02.2008 - 05.2015

Higher Diploma - Software Engineering

APIIT
01.2003 - 12.2005

Diploma - Computing and Information Technology

APIIT
01.2000 - 12.2003

Higher School Certificate - NSW -

International College
01.1999 - 12.1999

Sijil Pelajaran Malaysia -

SMK Abdullah Munshi
01.1996 - 12.1997
Mohd Elfie Nieshaem JuferiSEO Specialist