Photography, Videography, Content and Branding Story Telling
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Strong problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Director, Branding Marketing and Sales
INCEIF, The Global University of Islamic Finance
08.2021 - 08.2023
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Reported issues to higher management with great detail.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Raised property accuracy and accountability by creating new automated tracking method.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Trained and guided team members to maintain high productivity and performance metrics.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
- Evaluated live broadcasts to assess signal strength and compliance with FCC standards.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Selected favorable filming locations and attained required permits to support shoot schedule.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Acting Director, Sales Marketing and Corporate Communications
INCEIF, The Global University of Islamic Finance
02.2020 - 07.2021
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Self-motivated, with a strong sense of personal responsibility.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Social Media Management and Digital Nurturing Manager
INCEIF, The Global University of Islamic Finance
05.2019 - 01.2020
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
Communications and Planning Manager
Iclif Executive Education Center at Asia School of Business
10.2016 - 04.2019
- Developed comprehensive project plans for successful execution, meeting deadlines and budget requirements.
- Defined clear targets and objectives and communicated to other team members.
- Assessed and forecasted brand sales projections.
- Implemented risk management strategies to minimize potential issues and maintain project momentum.
- Mentored and supported 3 operations and market research department employees to create strong workplace culture.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Optimized scheduling procedures for improved resource utilization, resulting in increased cost savings for the company.
- Increased team productivity with regular progress monitoring and providing constructive feedback.
Corporate Affairs Manager
INCEIF, The Global University of Islamic Finance
01.2012 - 09.2016
- Created and managed social media campaigns to increase brand engagement.
- Enhanced company reputation by developing and implementing strategic corporate affairs initiatives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Fostered strong relationships with external stakeholders, promoting open dialogue and collaboration.
- Conducted thorough issues management assessments, identifying potential risks and recommending proactive solutions.
- Led cross-functional project teams for efficient execution of corporate affairs programs.
- Developed comprehensive government relations strategy to influence policy decisions favorable to the organization.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budgets for various corporate affairs initiatives, ensuring cost-effective outcomes while maintaining high-quality deliverables.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Senior Account Manager
DNA Comm
01.2011 - 12.2011
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Prepared client budgets by reviewing client billing and managing monthly invoices.
- Stayed current on company offerings and industry trends.
- Key Clients includes PETRONAS Dagangan, PETRONAS Carigali, Petronas Group Communications and ECER
Brand Manager
MRM
01.2010 - 01.2011
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Devised content strategy to effectively engage target audiences.
- Key clients includes NESTLE, PROTON and NESTLE GUM segment.
Account Manager
Grey Group
01.2007 - 01.2010
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Maintained current knowledge of evolving changes in marketplace.
- Negotiated prices, terms of sales and service agreements.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base for key clients such as DIGI Malay Segment, The Curve Shopping Mall, AXA SEA Regional and Gurney Paragon Penang
Account Executive
Motionworks
01.2006 - 01.2007
- Met and exceeded service level goals to achieve standards and expectations.
- Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
- Prepared forecasts to gain understanding of measures needed to grow business.
- Contributed to team objectives in fast-paced environment.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
Webmaster, Marketing Department
8TV, Metropolitan Sdn Bhd
01.2003 - 01.2006
- Worked with art directors to create dynamic websites.
- Increased user engagement with eye-catching visuals and user-friendly navigation systems.
- Configured and purchased domains for websites.
- Designed mobile-responsive websites to improve user experience on various devices.
- Ran debugging tools to eliminate flaws and glitches prior to publishing.
- Collaborated with marketing teams to create SEO strategies that boosted search engine rankings.
- Provided security maintenance and patching on website interface to maintain viability after launch.
- Developed technical solutions required to accommodate specific user-facing assets
- Trained staff members on website maintenance procedures, ensuring consistent quality across all updates.
- Adhered to SEO best practices while designing sites.
- Implemented e-commerce solutions for businesses looking to sell products online successfully.
- Engaged with clients to plan and optimize site issues and queries.
- Enhanced website performance by optimizing images, code, and overall site structure.
- Oversaw back-end development using PHP to maintain website integrity.
Manager Marketing, Content, Research & Promotions
Astro
01.2001 - 01.2003
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Education
Master of Arts - Media And Information Warfare, Communication
04.2001 -
Professional Certification - Double Certification In Digital Marketing
04.2001 -
Bachelor of Arts - Marketing & Advertising, Public Relations
04.2001 -
Skills
Change Management
Operations Oversight
Price Structuring
Problem-solving aptitude
Program Management
Sales Coaching
Verbal and written communication
Strategic Planning
Corporate Social Responsibility
Effective Communication
Websites
Interests
Leadership and Motivational Speaking
Timeline
Director, Branding Marketing and Sales - INCEIF, The Global University of Islamic Finance
08.2021 - 08.2023
Acting Director, Sales Marketing and Corporate Communications - INCEIF, The Global University of Islamic Finance
02.2020 - 07.2021
Social Media Management and Digital Nurturing Manager - INCEIF, The Global University of Islamic Finance
05.2019 - 01.2020
Communications and Planning Manager - Iclif Executive Education Center at Asia School of Business
10.2016 - 04.2019
Corporate Affairs Manager - INCEIF, The Global University of Islamic Finance
01.2012 - 09.2016
Senior Account Manager - DNA Comm
01.2011 - 12.2011
Brand Manager - MRM
01.2010 - 01.2011
Account Manager - Grey Group
01.2007 - 01.2010
Account Executive - Motionworks
01.2006 - 01.2007
Webmaster, Marketing Department - 8TV, Metropolitan Sdn Bhd
01.2003 - 01.2006
UiTM - Master of Arts, Media And Information Warfare, Communication
04.2001 -
Click Academy & Google - Professional Certification, Double Certification In Digital Marketing
04.2001 -
Institute of Advertising & Communication Training - Bachelor of Arts, Marketing & Advertising, Public Relations
04.2001 -
Manager Marketing, Content, Research & Promotions - Astro
01.2001 - 01.2003