MOHD HASLESANI RAMLI
Vacheron Constantin
Kuala Lumpur
31
years of professional experience
Accomplished Luxury Retail Leader with 21 years in Swiss timepieces and high-end fashion. Drives revenue growth while cultivating strong relationships with ultra-high-net-worth clients. Expertise in boutique operations, VIP event execution, and strategic brand partnerships that elevate market presence.
Work History
Boutique Manager
3 Years 8 Months- Led boutique operations and sales team to consistently exceed targets while delivering exceptional brand experience for high-net-worth clientele.
- Managed inventory, product launches, and visual merchandising in line with global brand standards.
- Cultivated long-term VIP relationships through personalized service and exclusive events.
Sales Manager – Pavilion Kuala Lumpur
4 Years 2 Months- Directed sales operations for premium multi-brand Swiss watch store, consistently meeting monthly targets and driving year-on-year revenue growth.
- Strengthened partnerships with brand principals, securing successful product launches and driving promotional effectiveness.
- Mentored sales team, enhancing performance and improving client service delivery.
Boutique Manager
11 Years 1 Month- Managed multi-brand Swiss watch boutique, leading 10-member sales team to achieve sales targets.
- Planned and executed annual 'Swiss Watch Gallery' exhibitions featuring 8–10 prestigious brands, delivering up to 20% sales uplift during events.
- Acted as official buyer, attending SIHH Geneva and Baselworld Basel annually to curate market-relevant collections.
- Designed VIP events that boosted client loyalty and increased repeat business.
Senior Sales Executive (Tag Heuer & Graham)
1 Year 7 Months- Attained top-seller status in first year by utilizing expert product knowledge and fostering personalized client relationships.
- Led sales initiatives that enhanced customer engagement and brand loyalty.
- Developed strategic partnerships with high-end retailers to expand market reach.
- Mentored junior sales executives, fostering a culture of performance excellence.
Boutique Supervisor
10 Years- Managed boutique operations and provided personalized high-end client service through made-to-measure consultations for elite customers.
- Supervised daily boutique operations, ensuring exceptional customer service and adherence to brand standards.
- Managed inventory control processes, optimizing stock levels and reducing discrepancies through accurate tracking.
- Trained and mentored staff on product knowledge, enhancing team performance and customer engagement techniques.
Education
Diploma - Accounting
Skills
Luxury retail management
VIP relations
Visual Merchandising
Visual Presentation
Retail sales
Event planning
Strategic Brand Collaborations
Client services
Team Development
Sales strategy
Brand awareness
Additional Information
English, Professional, Malay, Native, Regular attendee of SIHH (Geneva) and Baselworld (Basel) as brand buyer
Timeline
Boutique Manager
Vacheron Constantin
12.2022 - CurrentRead More
Sales Manager – Pavilion Kuala Lumpur
Sincere Watch Limited
10.2018 - 12.2022Read More
Boutique Manager
Swiss Watch Gallery Pavilion
09.2007 - 10.2018Read More
Senior Sales Executive (Tag Heuer & Graham)
Swiss Union Fine Watches
02.2006 - 09.2007Read More
Boutique Supervisor
Melium Sdn Bhd (Ermenegildo Zegna) & Prestige Product Sdn Bhd (Cerruti 1881)
01.1996 - 01.2006Read More
Regent School of Economics
Diploma from Accounting
Read More