Experienced with developing and executing strategic pricing initiatives that balances between market win and profitability. Track record of fostering cross-functional collaboration and aligning pricing objectives with business objective. Eager to apply transferable skills to drive success in a new environment along maturing bandwidth within the Pricing field
Overview
23
23
years of professional experience
1
1
year of post-secondary education
Work History
Regional Pricing Manager
Barry Callebaut Services Asia Pacific
DAMANSARA, Selangor
06.2018 - Current
Company Overview: Industry: FOOD & BAVERAGE
Daily pricing operations including price quotation, pricing model governance/execution, ensure accuracy of sales contract booking, cost components, proper sales contract management
Highlight business risk and opportunities to the Sales Organization, Sourcing, Finance, any other internal stakeholders
Profit margin analysis and convey analysis findings effectively
Deep understanding of customers portfolio and behaviour to anticipate challenges
Support Assistant Pricing Manager in FM CA business portfolio in all aspects
Partner with Sales to find opportunities to margin up businesses
Support the business/sales team on business opportunities through pricing simulation, deriving profitability impact, analysing Customer segment, trends etc
Provide insights and key conclusions to Sales on sales price, margins, cost impact
Support regional and/or global initiatives
Support Pricing Assistant Manager or Head of Pricing to achieve value adding business partnering and steering business Profitability
Work alongside Pricing Controller and internal stakeholders to close process gaps, increase efficiencies and accuracies
Critically evaluate and assess process lapse, to avoid any form of negative financial impact
Industry: FOOD & BAVERAGE
Established a stable Pricing Support for the Corporate Accounts Division with zero turnover for the last 6 years
Recovered losses of 1.7M Euro involving corporate customer, over 2 years through strategic charge back mechanism
Established consensus pricing for 2 major customers, reducing negotiation timelines, improve team efficiency accommodating double digit business growth
Restructured the Pricing Operations team, elevated to Business Partnership engagement driving business negotiations
Active engagement in product redesign product portfolio as the Cocoa Market reaches historical highs reducing Product Cost, Securing business losses of potential 10k MT within 4 months
Finance Manager (SGA Expense)
Fuji Xerox Asia Pacific Ltd
11.2016 - 03.2018
Company Overview: Industry: Computer / Information Technology (Hardware)
Review trend analysis between budgetary plan and actual spending suggesting improvements
Highlight areas of concern/over spending and identify opportunities for cost saving
Support internal customers; Head of Department and Functional managers
Accountable for SGA reporting correctness and quality
Manage reporting process ensuring reliability, consistency, transparency and delay compliance
Partner with budget owners to identify areas for Cost Saving and Opportunities to improve profitability
Analyze, coordinate and manage the annual SGA budget design and delivery
Facilitate budget meetings, coordinating Regional Guidelines are considered and adhered to by Budget owners
Partner and formulate the preparation and administration of the Annual SGA Budget
Industry: Computer / Information Technology (Hardware)
Identified opportunities for savings, expense reduction by 14.36% over a year
Improved Budget Forecast and Tracking processes and reports, reducing lead time by 49.6%
Partner with Cost Centre owners developing balanced cost saving measures to benefit both the business and its people
Pricing & Governance Manager
Fuji Xerox Asia Pacific Ltd
02.2012 - 10.2016
Company Overview: Industry: Computer / Information Technology (Hardware)
Conduct Governance Process Ensuring Integrity and Accuracy
Prepare Comprehensive yet Dynamic Price Simulator that will allow simulation of various scenarios
Play an advisory Role supporting the Sales team through negotiations, Price and total deal profitability impact
Partner with the Deal Pursuit team to clearly understand Customer requirements, ensuring the Price Solution is the closest fit to meet customer business strategy
Review Scope of Work / Service Level Agreement commitments
Analyse FXM Strength and weakness/threats when designing business win strategy
Simulate Base Case & Winning Case / Discounts
Accountable for post bid analysis measuring actual P&L performance, formulating countermeasures to improve shortfalls where applicable
Industry: Computer / Information Technology (Hardware)
Improved Business Win Ratio: won 4 mega deals (RM50Mil) in a year increasing annuity revenue by 36%
Identified business risk creating a strategy shift during decision making reducing Business Loss by RM 450K
Established Governance Policy thus improving decision making process – reduce lead time by 4 days, 24% efficiency
Eliminated fabrication of Project P&L forecast improving accuracy, found between 6% - 13% average margin fabrication
Provide Suggestions, Financial Impact and Ideas for Margin Up which equip Commercial team to bring back profitable win
Post Project Profitability Analysis to gauge Price Accuracy and effectiveness
Head of Credit Management
Continental Sime Tyre Sdn. Bhd
01.2006 - 01.2012
Company Overview: Industry: Manufacturing / Production
Control of accounts receivable as a part of asset management
Ongoing control of compliance with standards
Accountable for timely distribution of Credit Management Reports
Taking decisions considering Political risks, Commercial risks and Terms of payment
Establish a balance between business interest and company risk through credit expertise
Manage cases that involve conflicting interests between cross functional departments
Review credit lines on a regular basis, at least once is 12 months
To be in close contact with Credit Risk agents i.e
D&B, CTOS
Vet through Credit application submitted by the Sales department within the shortest lead time
Establish effective and clear communication of the application outcome
Maintain customer account ensuring compliance at all times
Installation and maintenance of efficient payment collection procedure
Installation of a systematic system to process and clear transaction upon payment receipt
Systematic distribution of payment documents to customers i.e
Statement, Receipts
Keep the volume of accounts receivable as low as possible by minimizing the time allowed for payments and reducing the DSO
Installation and monitoring of an effective system for the collection of outstanding(overdue) debts
To negotiate best recovery plans if not bankruptcy for slow and doubtful paymasters
Liaise with solicitors on initiating legal proceedings including reviewing and drafting legal documents, contracts, and agreements
Supervision of all necessary and relevant talks and negotiations
Industry: Manufacturing / Production
Designed and Lead the automation of the company’s Credit Application Process increasing efficiency, reducing lead time by 40%
Developed Customer Credit Rating system allowing early detection of poor paymasters, improving DSO from 56 to 47 days
Introduced KPI target within the sales team to improve collections
Switched billing pattern from end month to mid month through inventive discounts improving cash flow by 28%
Centralized debtors account clearing which effectively reduced head count from 6 to 2
Overall credit dues fell from 19% to 12% over 3 years
Sales Accounting & AR executive
Continental Sime Tyre Sdn. Bhd
04.2003 - 12.2005
Company Overview: Industry: Manufacturing / Production
Maintain & enhance the Divisions Standard Operation Procedures (SOP)
Prepare Debtor reports in relation to debtors such as Debtor Ageing, DSO, Sales Accruals
Review completeness of Credit Application before escalating for managements approval
Custodian of customer data retention & customer master data
Follow up on outstanding debts and slow payments taking recovery steps towards effective recovery
GL Reconciliation for ledgers in relation to Debtors i.e
Accruals, Bad & Doubtful Debt, Commission
To periodically analyze Provisions & Accruals against forecast/actual ensuring compliance to standard
Contact person managing gaps between Finance Standards and the Sales & Marketing goals
To provide support and assistance to Operational Queries and ensure all activities pertaining to debtors are in line with the Company Policy and Procedures
Ensure compliance when paying Early Payment Discounts to customers
Ensure Customer Account Transaction accuracy and tidiness
Industry: Manufacturing / Production
Business System Analyst(ERP)
DMIB BHD
02.2002 - 03.2003
Company Overview: Industry: Computer / Information Technology (Software)
Conduct Quality Assurance test of the Sales System prior to Key User Testing
Development of Business Scenarios and Test Cases to cater for System integrated testing
Conduct Key User Training & Testing as well as End User Training (Nationwide)
Report and liaise with System Analyst and Developers in resolving critical system bugs also incorporating User Requirements
Build a bridge between users and the technical team by understanding and providing solutions to Incidents and driving towards quick solutions
Coordinate the implementation of the Sales System for Parallel Run and Live deployment
Train the end user group of about 250 persons
Facilitate Customer Support for Parallel Run and subsequent Live deployment through management of the Help Desk Team
Managing the User Manual Development Team in the production and subsequent updates/amendments to the User Manual
Training provision whenever new processes are introduced to users
Coordinate the implementation of system Scripts, Procedures, and New Version
Industry: Computer / Information Technology (Software)
Education
Bachelor of Science - Technology Management
Staffordshire University
UNITED KINGDOM
05.2002 - 05.2003
Skills
Sales strategy development
Cost analysis
Revenue generation
Stakeholder relations
Cross-functional collaboration
Value-based pricing
Pricing analytics
Profitability analysis
Problem-solving abilities
Personal Information
Date of Birth: 06/09/81
Gender: Female
Referrals
Graham Ford, Superior, CFO, Fuji Xerox New Zealand Ltd., +64 27 405 2908, gford@ft2001.rsm.nl