MOHAMMAD ABU DZAR BIN ABU SAMAH
General Manager Event & Exhibition
Cheras Kuala Lumpur
Summary
"Strategic General Manager with over 5 years of experience in the Events & Exhibition industry. Proven track record in overseeing multi-million P&L, leading cross-functional teams, and delivering large-scale local trade shows. Expert in driving revenue growth through strategic partnerships and operational excellence."coordination with key stakeholders.
Overview
18
18
years of professional experience
10
10
Certificates
2
2
Languages
Work History
General Manager Event & Exhibition
Ideaz Integrated Sdn Bhd
01.2025 - Current
- Strategic Growth: Directed the end-to-end execution of a portfolio of 35 annual exhibitions, increasing total revenue by 30 % year-over-year 2025 in total 70M.
- P&L Management: Managed annual budgets exceeding , consistently reducing operational overhead by 20 % through vendor renegotiation.
- Team Leadership: Led a multi-disciplinary team of 32 across Sales, Marketing, and Operations to achieve record-breaking visitor attendance.
- Sales & Sponsorship: Secured high-value partnerships and sponsorships with Fortune 500 companies, exceeding sales targets by 10 % .
- Operational Excellence: Oversaw complex logistics, including venue contracts, onsite build-outs, and health & safety compliance for events hosting 500k+ attendees.
- Stakeholder Relations: Acted as the primary liaison for government bodies, industry associations, and key international exhibitors.
Event Director / Vice President
International Fashion, Model & Culture 2024
01.2024
- Managed a high-profile event with a budget of approximately 500k.
- Oversaw 178 candidates from 23 countries.
- Coordinated with Double Event Management and the Ministry of Tourism & Culture Malaysia.
- Handled logistics, food, event planning, financial planning, and contract dealing.
Sr Manager
DOUBLE EVENT MANAGEMENT
01.2021 - 10.2024
- Organize Event Management, Talent management, Local & International Event
- Plan event from start to finish according to requirements, target audience and objectives
- Come up with suggestions to enhance the event's success
- Prepare budgets and ensure adherence
- Source and negotiate with vendors and suppliers
Manager AR and Revenue (Revenue & Payment)
BETA TEGAP SDN BHD
02.2013 - 12.2018
- Managing public relation with government agency ( JPJ, MOT, MOF, ILAT, BROKER, BOUSTEAD, AXA AFFIN, PROKHAS )
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Maintained professional, organized, and safe environment for employees and patrons.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Manager Processing
BETA TEGAP SDN BHD
06.2012 - 02.2013
- Develops and manages business processes and process improvements, or manages processes in production or manufacturing
- Managing public relation with government agency ( JPJ, MOT, MOF, ILAT, BROKER, BOUSTEAD, AXA AFFIN, PROKHAS )
Team Leader Inbound/Customer Service Executive
VADS BERHAD (CELCOM PROJECT)
06.2008 - 04.2012
- Manage and qualify incoming leads from various sources, such as email, phone, and online channels
- Provides guidance and instruction to a working group about a project or portfolio of projects
Assistance superior
INTERNATIONAL YOUTH CENTRE (MINISTRY OF YOUTH AND SPORT)
06.2008 - 04.2012
- Manage large amounts of incoming phone calls
- Identify and assess customers' needs to achieve satisfaction
- Build sustainable relationships and trust with customer accounts through open and interactive communication
- Meet personal/customer service team sales targets and call handling quotas
Education
High School Diploma -
University of Malaya
Kuala Lumpur12.2015
Sijil Pelajaran Malaysia (SPM) - CIVIL ENGINEERING
Sek Men Teknik Gombak
GOMBAK12.2005
Skills
Accomplishments
- Program Madani Rakyat 2025 ( Sabah, Johor, Perak, Kelantan, Terengganu, Melaka, N.Sembilan & Putrajaya )
- Rancakkan Madani Bersama Malaysiaku ( RMBM )
- Rancakkan Madani Bersama Malaysiaku ( ARPA )
- ASEAN Inter-Parlimentary Assembly 2025 (AIPA )
- Jelajah LTAT ( Perlis, Kedah, Perak & P.Pinang )
- Jelajah Nadi MCMC Hari Bersama Komuniti ( Sabah, Perak, Selangor)
- Jelajah ANMS Entire Malaysia (4250 location)
- Festival Budaya Johor (MOTAC)
- 46th Asean Summit
- Karnival Usahawan Desa (KUD)
- pavilion (PACU,JPA,PPAM,LPPKN,MOTAC,BHESS )
- Selangor Madani Cup
- Karrisma Zon Timur
- Pemilihan Keadilan 2025 (Johor, Sabah & Sarawak )
- Sambutan hari Raya & Dekorasi (JPA)
- Iftar GRAB 2025
- Hari Profesional Teknikal Negara 2025
- Karnival Zakal Selangor
- International Fashion, Model & Culture 2024 (Malaysia, Philippines, Indonesia, Thailand, Vietnam)
- Successfully managed a high-profile event, showcasing Malaysia's culture and talent on an international stage.
- I Am Model Search International 2023 (Manila, Philippines)
- Delivered a seamless event experience, enhancing Malaysia's global event reputation.
- Mrs Glamour Look 2023 (Manila, Philippines)
- Led the Malaysian delegation to secure the title of Mrs. Glamour Look World 2023.
- Tourism Ambassador 2023 (Kuala Lumpur)
- Contributed to the promotion of Malaysia's cultural heritage.
- Miss & Mr Culture International 2023 (Jakarta, Indonesia)
- Led Malaysia's candidates to win the Mr. Culture 2023 title.
- Mrs National Universe 2023 (Bangkok, Thailand)
- Achieved 1st Runner-Up for Malaysia.
- Neon Fashion Shoe Catwalk Challenge 2023 (Evolve Mall, Damansara)
- Ensured smooth event operations.
- Christmas Event 2023 (Evolve Mall, Damansara)
- Managed a festive and well-organized event.
- Men of the Year 2023 (Bali, Indonesia)
- Merdeka Fashion Show 2022 (Evolve Mall, Damansara)
- Successfully managed the event focusing on talent scouting.
- Mrs Glamour Look 2022 (Manila, Philippines)
- Showcased Malaysia's talent on an international stage.
- Kuala Lumpur Kids Fashion Week 2021 (Malaysia)
- Identified and showcased new talent.
2025
2024
2023
2022
2021
Certification
Managing Stress For happier Life
Timeline
General Manager Event & Exhibition
Ideaz Integrated Sdn Bhd
01.2025 - Current
Event Director / Vice President
International Fashion, Model & Culture 2024
01.2024
Sr Manager
DOUBLE EVENT MANAGEMENT
01.2021 - 10.2024
Manager AR and Revenue (Revenue & Payment)
BETA TEGAP SDN BHD
02.2013 - 12.2018
Manager Processing
BETA TEGAP SDN BHD
06.2012 - 02.2013
Team Leader Inbound/Customer Service Executive
VADS BERHAD (CELCOM PROJECT)
06.2008 - 04.2012
Assistance superior
INTERNATIONAL YOUTH CENTRE (MINISTRY OF YOUTH AND SPORT)
06.2008 - 04.2012
High School Diploma -
University of Malaya
Sijil Pelajaran Malaysia (SPM) - CIVIL ENGINEERING
Sek Men Teknik Gombak
Language
Bahasa Melayu
English
References
- En Ahmad Nasir Bin Abdul Rahim
General Manager of Human Resources, Administration & Logistic Department
019-218 2155
- Ayu Omar
Double Event management
018-389 8345
- Risma Emilia
Human Resources Beta Tegap Sdn Bhd
012-699 0436 Beta Tegap Sdn Bhd