Motorsports
MOHAMED YUSNEE MOHD YUSOF
BUSINESS DEVELOPMENT
Petaling Jaya,Selangor
Summary
Business Development Director leading market-entry strategy, strategic partnerships, commercial negotiations, and investor engagement for technology ventures expanding across Southeast Asia. Builds senior relationships with government, GLC, corporate, and ecosystem stakeholders to open pilot opportunities, R&D collaborations, and first commercial deals. Connects technology offerings to clear growth pathways across regional markets.
Overview
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1
Language
1
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Certification
26
26
years of professional experience
Work History
- Sales Manager – Netbase Technologies Sdn Bhd (2010–2011) | Specialist, Software Sales – Fuji Xerox Asia Pacific Pte Ltd (2008–2010) | Senior Executive, Business Development – Broadband Service Integrators Sdn Bhd (2007–2008) | Operational Officer – Maybank Berhad (1996–2000)
Business Development Director
Neuron Labs Tech Asia Sdn Bhd
03.2025 - Current
- Lead business development and sales for a market-entry programme supporting European technology companies expanding into Southeast Asia.
- Develop and execute go-to-market strategies for portfolio companies, including customer discovery, market positioning and first commercial engagements.
- Lead senior-level business meetings, introductions and commercial negotiations with prospective customers and strategic partners.
- Facilitate investor relations, business networking and government-related advisory support to accelerate market entry and ecosystem integration.
- Identify and develop potential R&D and pilot collaborations with Malaysian industry players and strategic partners.
- Facilitate investor and corporate connections to identify suitable investment and commercialisation partners.
- Lead negotiations and strategic engagements with organisations including Sime Darby Property, PLUS Highways, Iskandar Regional Development Authority, LEGO Land, Alam Flora, KDEB and the Hungarian Embassy.
General Manager / Head, Partnership (Ecosystem Development)
Malaysia Research Accelerator for Technology & Innovation (MRANTI)
01.2023 - 09.2023
- Led the partnership development team supporting MRANTI’s mandate to accelerate technology commercialisation through public–private–academic–civil society collaboration.
- Directed domestic partnership initiatives, including the Supercharger programme with state-government stakeholders in Pahang, Johor and Penang.
- Initiated MRANTI business ventures in Japan and established an MoU with Leave a Nest Group Japan to foster innovation and entrepreneurship in Science, Technology and Innovation.
- Expanded strategic partnerships across Singapore, Thailand, Indonesia, Japan and Germany.
- Facilitated R&D and commercialisation collaborations with UPM, UTM and Singapore Polytechnic.
- Led development of a university spin-off database platform in collaboration with strategy and technology-development teams.
- Led MRANTI Alliance Network collaboration with major corporate partners including Petronas, CelcomDigi, AgroBank, Daikin and PwC.
General Manager / Head, Enterprise Development (Capacity Building)
Malaysia Research Accelerator for Technology & Innovation (MRANTI)
01.2022 - 12.2022
- Led the Enterprise Development Department covering Academy, International Market Access, Vendor Development Programme and Enterprise Services.
- Developed and implemented R&D commercialisation capacity-building programmes aligned with MRANTI’s mandate.
- Led RMK12 programmes funded by EPU for Industry-Based Accelerator and International Market Access, with an annual budget of RM2 million.
- Led negotiation for the UNICEF partnership and secured RM1 million funding for the MRANTI Impact Challenge Accelerator programme.
- Managed organisational transition activities following the integration of MaGIC and TPM teams into the new MRANTI structure.
- Represented MRANTI on the Expert Circle for Expo 2025 Osaka theme and content development led by MITI.
Head, International Partnership / Director, ASEAN Centre of Entrepreneurship (ACE)
Malaysia Global Innovation & Creativity Centre (MaGIC)
04.2015 - 12.2021
- Built the ASEAN Centre of Entrepreneurship from the ground up and developed collaborative partnership programmes across ASEAN.
- Secured RM12 funding for programmes supporting Malaysian start-ups entering global markets and international start-ups entering Malaysia as a gateway to ASEAN.
- Led international market-access programmes with partners in Taiwan, Europe, India, Indonesia, China and the USA.
- Represented MaGIC on the Jawatankuasa Koordinasi Eksport (JK-X) chaired by MATRADE under MITI.
- Negotiated and secured European Union sponsorship to support European start-ups exploring the Malaysian and ASEAN markets.
- Served as approval committee member for the Malaysian Tech Entrepreneur Programme (MTEP) under MDEC and Immigration Department of Malaysia.
- Coordinated MaGIC’s collaboration with UNDP Regional Hub in Bangkok and secured MaGIC’s role as execution partner for the Youth Collaboration Lab in Malaysia.
- Led APEC concept-paper development for Alternative Funding for Start-ups and coordinated Malaysia’s delegation at the APEC Summit 2019 in Chile.
Account Director
IDC Market Research (M) Sdn Bhd
01.2011 - 03.2015
- Led business development, sales, account management and client engagement for market research and consulting services in Malaysia, working with the Asia-Pacific regional team.
- Managed senior stakeholder engagements with government agencies and GLCs and supported programmes aimed at strengthening Malaysian SME growth and competitiveness.
- Delivered market and technology intelligence engagements covering market trends, forecasts, technology trends and business strategy.
- Managed strategic accounts including MDEC, MCMC, MAMPU, MIMOS, EPU, PEMANDU and Telekom Malaysia, including projects on product commercialisation, ICT ecosystems, data centres, outsourcing, technology trends and industry roadmaps.
Co-Founder
Digitech MSC Sdn Bhd
01.2002 - 01.2007
- Co-founded a digital archiving and document-scanning technology company and led business development, strategy and growth.
- Secured MSC Status, achieved CMMI Level 2 and was selected for the Technopreneur Development Flagship (TDF) programme under MDeC.
- Raised RM1.5 million in angel funding and worked closely with technical/development teams to shape product offerings and customer solutions.
Manager, Business Development
Malaysian Imaging Technology Corporation
01.2001 - 01.2002
- Supported fund raising and business development for a technology start-up; secured RM150,000 angel funding and the company’s first major project with Siemens Power Generation Asia Pacific.
Education
Bachelor of Laws (LLB) -
Institut Teknologi MARA (ITM) – UiTM
Shah Alam, Selangor, Malaysia01-1996
Skills
Technology commercialisation
Strategic partnerships
Go-to-market & market entry
Investment & funding facilitation
International market access
Innovation & entrepreneurship
Commercial negotiation
Market intelligence
Industry–government–academia collaboration
Ecosystem & alliance development
Certification
Blue Ocean Strategy Online Certification, Malaysia Blue Ocean Strategy Institute (MBOSI), 2017
Interests
Go-Karting
Hiking
Travelling
Golf
Timeline
Business Development Director
Neuron Labs Tech Asia Sdn Bhd
03.2025 - Current
General Manager / Head, Partnership (Ecosystem Development)
Malaysia Research Accelerator for Technology & Innovation (MRANTI)
01.2023 - 09.2023
General Manager / Head, Enterprise Development (Capacity Building)
Malaysia Research Accelerator for Technology & Innovation (MRANTI)
01.2022 - 12.2022
Head, International Partnership / Director, ASEAN Centre of Entrepreneurship (ACE)
Malaysia Global Innovation & Creativity Centre (MaGIC)
04.2015 - 12.2021
Account Director
IDC Market Research (M) Sdn Bhd
01.2011 - 03.2015
Co-Founder
Digitech MSC Sdn Bhd
01.2002 - 01.2007
Manager, Business Development
Malaysian Imaging Technology Corporation
01.2001 - 01.2002
Bachelor of Laws (LLB) -
Institut Teknologi MARA (ITM) – UiTM
SELECTED LEADERSHIP & ECOSYSTEM EXPOSURE
- Government / public-sector stakeholders: MOSTI, MITI, MATRADE, MDEC, EPU, MAMPU, MIMOS, PEMANDU and state-government partners.
- Corporate / GLC engagement: Petronas, CelcomDigi, AgroBank, Daikin, PwC, Sime Darby Property, PLUS Highways and other strategic organisations.
- International ecosystem: ASEAN, Japan, Singapore, Thailand, Indonesia, Germany, Taiwan, India, Europe, China, USA and APEC.
- Technology and innovation domains across commercialisation, digital technology, R&D collaboration, market intelligence, entrepreneurship and technology-enabled ventures.