Mohamed Mokhzani Mustapha
Group Brand Director
Unit 411, Block B, Paradesa Tropica 1, Persiaran Meranti, PJU9, Bandar Sri Damansara, Kuala Lumpur
Summary
Immensely motivated and result oriented individual with extensive corporate and marketing experience, approachable and outgoing professional who constantly keeps up with the latest trends. An avid triathlete who competes in series of triathlon races. SWIM, BIKE & RUN To train for an international triathlon race demands a high-level of commitment, self-discipline & self-motivation as I will need to stick to a 9-month structured training programme. This process has assisted me in building a stronger character.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
GROUP BRAND DIRECTOR
Grey Malaysia
Kuala Lumpur
01.2021 - Current
- Leading the brand marketing communications and activities for National Immunisation Program for COVID-19, Hong Leong Bank, SUNQUICK and Kumpulan Wang Simpanan Pekerja (KWSP)
- Consulting various government agency personnel in planning, coordinating, and implementing marketing plans and overseeing the strategy, and research
- Managing the creative and production teams in producing the TV commercials and Public Service Announcement (PSA) videos for the campaign
- Active involvement in digital marketing strategy, planning for all media social platforms, and production
- Collaborated with media agency and production partners to ensure the consistency of brand message and experience.
SENIOR ACCOUNT DIRECTOR
Hakuhodo
Kuala Lumpur
04.2016 - 08.2020
- Responsible for managing & developing campaigns from brief to production of creative assets for five (5) clients – AEON, AEON Credit Service, Slumberland, Kao, Haier and Honda Malaysia
- Ensured that advertising and promotion campaigns are launched on time, within allocated budget and achieve the strategic brand objectives
- Planned, coordinated and implemented marketing plans and oversees marketing, strategy and research, creative and production teams who are developing the campaigns
- Responsible and lead pitch projects for new businesses
- Collaborated with media and production partners to ensure the consistency of brand message and experience
- Managed a team of four (4) account management people.
ACCOUNT DIRECTOR
Leo Burnett
Kuala Lumpur
08.2015 - 12.2015
- Developed and managed the Petronas Corporate and Petrosains’ branding, advertising and promotions activities including the Petrosains Illusion campaign
- Effectively managed expectations, gained their trust and ultimately built positive relationship which results to growth of portfolio accounts
- Managed a team of two (2) account management people.
ADVERTISING & PROMOTIONS MANAGER
Kuwait Finance House
Kuala Lumpur
07.2013 - 07.2015
- Managed the bank’s branding, advertising and promotions activities
- Monitored the industry’s market trends and marketing campaigns
- Created and maintained good media relation with local media owners
- Held full responsibility in managing and curating contents for the bank’s corporate website and social media accounts
- Responsible for conceptualisation and design of graphic applications such as collateral materials and corporate identity
- Directed production of all advertising materials including copy writing, proofreading materials and enhancing layouts.
ASSOCIATE ACCOUNT DIRECTOR
Dentsu Utama
Kuala Lumpur
09.2012 - 04.2013
- Developed campaigns, led designs and tracked results for one main account of the agency – Permodalan Nasional Berhad Development (PNB Development)
- Identified, researched ad resolved billing variances to maintain system accuracy and currency
- Developed team communications and information for new advertising campaigns
- Collaborated with client’s marketing team closely to understand the needs and resolved their advertising and promotion issues resulting to increase of client satisfaction.
SENIOR ACCOUNT MANAGER
Leo Burnett
Kuala Lumpur
02.2012 - 07.2012
- Responsible for managing & developing campaigns from brief to production of creative assets for Sime Darby Property
- Scheduled fact-finding appointments and consultations to determine clients’ needs and overall A&P situations
- Established strong and stable relationship with clients through active listening and providing the right talents to manage the them excellently
- Led a team of two people together with other agency partners to facilitate in the executions of all advertising and promotion campaigns.
ACCOUNT MANAGER
Y&R
Kuala Lumpur
10.2009 - 12.2011
- Assisted account managers in managing the Astro Marketing (Malay Segment) account
- Developed and implemented internal workflow systems to enhance the client’s experiences and increase account longevity
- Guided account executives to understand and managing client’s needs and efficient housekeeping
- Evaluated client’s requirements and proposed strategic solutions for an effective campaign.
ACCOUNT MANAGER
Astana International
Kuala Lumpur
12.2008 - 10.2009
- Enhanced relationship with the Telekom Malaysia (TM) client by predicting potential competitive threats and proactively providing strategic solutions
- Elevated the agency’s value by developing innovative and effective presentation methods and increasing the billing and service delivery efficiency, resulting to an increase of revenue
- Researched emerging industry trends, new applications, concepts and procedures and then propose ways to update client’s advertising and promotion efforts.
ADVERTISING SALES REPRESENTATIVE
The Yellow Pages
Johor Bahru
05.2000 - 07.2004
- Applied consultative sales techniques to pinpoint customers’ advertising needs and close on short-term and long-term advertising contracts
- Generated sales leads and identified new business opportunities through prospecting and cold-calling
- Developed strong relationship with advertisers and negotiated pricing following established procedures
- Consistently hit and exceeded sales target
- Conducted market research to attract new clients in new territories
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning.
Education
Bachelor of Arts - Advertising Design -
University Teknologi Mara (UiTM) Shah Alam
01.1995 - 09.1999
Skills
Corporate identity branding
Developing brand messaging
Brand-building strategies
Adobe:
Creative Design & Writing
Social Media Content Planning & Strategy
Press Release Writing
Project Presentation
Time Management
Timeline
GROUP BRAND DIRECTOR
Grey Malaysia
01.2021 - Current
SENIOR ACCOUNT DIRECTOR
Hakuhodo
04.2016 - 08.2020
ACCOUNT DIRECTOR
Leo Burnett
08.2015 - 12.2015
ADVERTISING & PROMOTIONS MANAGER
Kuwait Finance House
07.2013 - 07.2015
ASSOCIATE ACCOUNT DIRECTOR
Dentsu Utama
09.2012 - 04.2013
SENIOR ACCOUNT MANAGER
Leo Burnett
02.2012 - 07.2012
ACCOUNT MANAGER
Y&R
10.2009 - 12.2011
ACCOUNT MANAGER
Astana International
12.2008 - 10.2009
ADVERTISING SALES REPRESENTATIVE
The Yellow Pages
05.2000 - 07.2004
Bachelor of Arts - Advertising Design -
University Teknologi Mara (UiTM) Shah Alam
01.1995 - 09.1999