Mohamad Izwan Hariz Mohd Yusof
Marketing & Administrative
Sentul
Summary
Insightful Digital Marketing & Administrative role with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
2026
2026
years of professional experience
2014
2014
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Strategist
LG Puricare M Sdn Bhd
01.2023 - Current
- Currently managing group recruitment efforts, with a target of 100 new hires per month. This suggests involvement in talent acquisition and workforce planning.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Continuously working on managing and leading the team to achieve success, indicating a commitment to developing and optimizing team performance.
- Coached and trained team members.
Marketing and Business Development Executive
MG Millionaire Global
06.2018 - 10.2023
- Experience in business development, focusing on growing companies by identifying new opportunities, building partnerships, and creating effective business plans.
- Performed objective and rigorous research to assess and manage business risk.
- Led team by example to align objectives with overall organizational strategy.
- Utilized connections to obtain new clients and partnership chances.
- Developed and supervised staff by providing orientation, training, support, and direction.
- Designed marketing strategy to effectively identify and convert leads.
- Using all online platforms effectively for marketing purposes.
- Establishing and nurturing relationships with suppliers, wholesalers, and factories.
- Negotiated with suppliers to reduce costs and secure stable stock levels.
- Proficient in developing both company sales pages and sales websites.
- Building a team of three leaders and three marketers from within the company.
- Mentored and developed new and existing employees to achieve corporate goals and objectives.
- Leading the way in creating job openings for a team of 30 employees.
- Planned training program to expand team skills and drive performance.
Marketing Team Lead
SK Network Retails Malaysia Sdn Bhd
02.2019 - 08.2021
- Held the position of Managerial Level.
- Successfully recruited 300 PMC (Pre-Magic Consultant) for the group.
- Received SK Magic's Top 3 Monthly Group sales award three times.
- Met schedule using excellent planning and coordination skills.
- Optimized digital marketing efforts with data-driven analysis to improve online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Consulted with product development teams to enhance products based on customer interest data.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
Marketing Associate
Millgen Sdn Bhd
05.2016 - 05.2018
- Implemented e-marketing campaigns via Facebook and Google Ads to promote company products, including Harum Malam, Wira Malam, and Moeder Milk Booster.
- Coordinated monthly sales plans and monitored sales progress for HQ sales teams.
- Oversaw stock take and coordinated stock orders for production.
- Prepared product information materials.
- Contributed to the application process for SMECorp SCORE Rating, a competency rating system for SMEs.
- Assisted in applying for SMECorp BAP (Business Accelerate Program) Financing Grant.
- Supported in the application process for PUNB Business Loan.
- Assisted in content preparation for television appearances (Hijrah TV and TV3), Facebook live events, and roadshows.
- Conducted Facebook training programs for MARA Subang business entrepreneurs, featuring hands-on seminars and workshops.
- Provided Facebook training programs for MillGen Sdn Bhd agents and drop-shippers.
- Monitored stockist performance to optimize sales and provide guidance to drop shippers, agents, and stockists under MillGen Sdn Bhd.
- Experienced in managing marketing activities, including television broadcasts, radio, and company road tours.
Sales Associate
Millenial Gen Resources
05.2015 - 01.2016
- Implemented e-marketing campaigns via Facebook ads to promote company products, including Harum Malam, Wira Malam, and Moeder Milk Booster.
- Masterminded monthly sales strategies and meticulously tracked the performance of HQ sales teams.
- Exercised meticulous oversight over inventory management, seamlessly coordinating stock assessments and production orders. Crafted compelling and informative product materials to drive engagement and sales.
- Exhibited exemplary leadership by overseeing and providing invaluable support for a wide array of office administration duties, ensuring seamless operations and optimal efficiency.
Brand Supervisor
Legacy Secret Trading
09.2014 - 04.2015
- Initiated and managed dynamic e-marketing campaigns on Facebook to drive exposure and sales for company products, including Harum Malam, Wira Malam, and various herbal-based food supplements and skincare items.
- Strategized and tracked monthly sales plans to optimize performance for HQ sales teams.
- Maintained meticulous oversight of inventory management processes, ensuring efficient stock takes and seamless production orders.
- Developed compelling product information materials to enhance customer engagement and boost sales.
- Led and supervised the product development process to ensure innovation and quality standards were met.
- Provided proactive support and assistance in office administration to uphold smooth operations throughout the organization.
Freelance
- Proficient in providing online marketing services for reputable brands including AEON and OEM companies such as Telekung Maheeran, Dinar Barakah, Azra Rosa Exclusive, Art & Lifestyle Exclusive, Muqmeen Herbs, Aroma Life, and Nurfa Marketing.
Education
Bachelor of Degree - Admin Science
Universiti Teknologi Mara (UiTM)
01-2014
Diploma of Higher Education - Public Administration
Universiti Teknologi Mara (UiTM)
Dungun, TerengganuSkills
- Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn)
- Facebook Ads & Meta Business Suite (FB Ads Manager), Google Analytic
- Google Ads & Advanced SEO (Search Engine Optimization)
- Analytics & Performance Tracking (Facebook Insights, Google Analytics)
- Campaign planning & execution
- Sales Strategies and Planning
- Operations Planning
- Reporting Management
- Budget Oversight
- Business Performance Management
References
En Shafiq Ghazie
Project Supervisor
0122954212, Millennial Gen Sdn Bhd
Interests
Enthusiastic traveler who thrives on discovering new cultures and experiences, Outdoor enthusiast with a love for camping and embracing nature's beauty, Sports lover, especially passionate about the thrill and camaraderie of football
Accomplishments
- Played a key role in helping small businesses expand through targeted campaigns and team collaboration.
- Consistently recognized with the prestigious Top 3 Monthly Group Sales award from SK Magic on three separate occasions.
- Nurturing a team of three leaders and three marketers, fostering growth and excellence from within the organization.
Timeline
Digital Marketing Strategist
LG Puricare M Sdn Bhd
01.2023 - Current
Marketing Team Lead
SK Network Retails Malaysia Sdn Bhd
02.2019 - 08.2021
Marketing and Business Development Executive
MG Millionaire Global
06.2018 - 10.2023
Marketing Associate
Millgen Sdn Bhd
05.2016 - 05.2018
Sales Associate
Millenial Gen Resources
05.2015 - 01.2016
Brand Supervisor
Legacy Secret Trading
09.2014 - 04.2015
Diploma of Higher Education - Public Administration
Universiti Teknologi Mara (UiTM)
Freelance
Bachelor of Degree - Admin Science
Universiti Teknologi Mara (UiTM)
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