MOHAMAD ANIQ ZAKWAN
Marketing Executive
Kuala Lumpur
Summary
Marketing Executive with a creative background in campaign planning, brand activation, and event-based marketing. Experienced in executing integrated marketing initiatives, managing creative deliverables, and supporting cross-platform campaigns to drive awareness and engagement. Adept at aligning creative execution with brand strategy and business goals.
Overview
2
2
Languages
3
3
Certifications
3
3
years of professional experience
Work History
Marketing & Comms Associate
Prestige Golf
04.2026 - Current
- Developed and executed integrated marketing campaigns that enhanced brand visibility and engagement.
- Supported content creation and distribution, ensuring alignment with overall marketing strategies and objectives.
- Developed and executed targeted marketing campaigns, enhancing brand visibility and audience engagement.
- Collaborated with cross-functional teams to create compelling content for diverse marketing channels.
- Managed social media platforms to increase follower engagement and drive traffic to online content.
Content & Product Marketing Associate
Astro Malaysia
06.2024 - 03.2026
- Developed and executed cross-platform content strategies for entertainment and lifestyle brands, increasing social media engagement by 35%
- Planned and implemented brand and content marketing campaigns aligned with business and brand objectives
- Collaborated with creative, production, and media teams to deliver consistent brand messaging across digital platforms and activations.
Content & Creative Marketing Executive
Media Prima Berhad
08.2023 - 06.2024
- Produced video content for promotional campaigns, increasing viewer engagement by 30%
- Designed graphics and animations for digital platforms, driving a 35% increase in online interactions and brand visibility
- Supported live events by delivering interactive content and on-ground activations that strengthened audience engagement with the TV station
Content & Creative Marketing Intern
Media Prima Berhad
02.2023 - 06.2023
- Created visual assets using Adobe Creative Suite for promotions, social media, and digital marketing, increasing brand visibility.
- Participated in event activations, elevating brand awareness through interactive experiences.
Education
Bachelor Of Mass Communication (Hons) - Broadcasting
UiTM Cawangan Negeri Sembilan Kampus Rembau
01-2023
Foundation in TESL - undefined
Pusat Asasi UiTM, Kampus Dengkil
01-2020
Skills
Campaign execution
Creative Marketing Strategy
Brand Marketing
Multichannel marketing
Audience engagement
Brand Activations
Event marketing support
On-ground execution
Content Creation
Social Media Marketing
Platform-specific execution
Digital optimization
Graphic Design
Visual Asset Development
Adobe Creative Suite
Certification
Google Ads Certificate - Creative, Ads Measurement, Ads research, Ads Display & Performance Ads
Timeline
Marketing & Comms Associate
Prestige Golf
04.2026 - Current
Content & Product Marketing Associate
Astro Malaysia
06.2024 - 03.2026
Content & Creative Marketing Executive
Media Prima Berhad
08.2023 - 06.2024
Content & Creative Marketing Intern
Media Prima Berhad
02.2023 - 06.2023
Foundation in TESL - undefined
Pusat Asasi UiTM, Kampus Dengkil
Bachelor Of Mass Communication (Hons) - Broadcasting
UiTM Cawangan Negeri Sembilan Kampus Rembau