Mirna Samantha Gusman
Assistant Program Manager
Kuala Lumpur
Summary
Assistant Program Manager with over 10 years of experience in digital advertising and sales telecommunication, including 7 years of people management across APAC markets. Proven ability to lead and motivate high-performing teams while driving significant revenue growth in competitive environments. Expertise in stakeholder management and performance coaching, fostering a culture of excellence and continuous improvement. Committed to cultivating leadership potential within teams to enhance overall productivity and achieve key business objectives.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Assistant Program Manager
TDCX
04.2022 - Current
- Managed sales operations team across APAC markets (SEA/ID/TH/VN) to drive revenue growth.
- Led initiatives to generate Google Ads revenue growth year-over-year, achieving significant results.
- Oversee 7 high-performing Team Leaders, effectively managing 75 headcounts to optimize performance.
- Presented key performance metrics to stakeholders, ensuring transparency and alignment with business goals.
- Collaborated with cross-functional teams to enhance operational efficiency and resolve performance challenges.
- Collaborate closely with Clients in achieving their business objectives. Build and maintain strong client relationships to ensure long-term partnership stability and success.
Senior Team Lead
TDCX
01.2021 - Current
- Led onboarding of new team leads, enhancing leadership capabilities within the team.
- Conducted recruitment efforts, focusing on headcount optimization and talent acquisition.
- Managed performance coaching initiatives, driving team development and success.
- Collaborated with management on strategic planning and resource allocation.
- Supported Assistant Manager in daily operations, ensuring alignment with business objectives.
Team Lead
TDCX
12.2018 - 12.2020
- Implemented creative incentive programs to motivate team members and drive exceptional sales results.
- Cultivated a positive team culture by encouraging open communication channels, celebrating successes, and recognizing individual achievements.
- Increased sales revenue by implementing targeted sales strategies and team training sessions.
- Exceeded quarterly sales targets through consistent performance monitoring and constructive feedback to team members.
- Boosted team productivity by developing efficient sales processes and streamlining communication channels.
Google Ads Campaign Manager
TDCX
06.2016 - 12.2018
- Oversee and optimize key components of advertising campaigns, including ad copy, bidding strategies, cost per conversion, cost per click, and keyword research to maximize ROI.
- Collaborate in the development and execution of targeted campaign strategies based on in-depth keyword research and market analysis.
- Generate detailed performance reports with strategic insights and actionable recommendations to improve campaign outcomes.
- Monitor and manage campaign budgets, ensuring accurate fund allocation and maintaining clear communication with stakeholders.
- Leverage emerging technologies and automation solutions to streamline SEM processes and enhance overall campaign performance.
- Manage a portfolio of direct business owners and agencies to successfully launch advertising campaigns, driving business growth and delivering measurable ROI.
Google Ads Direct Sales
TDCX
06.2014 - 05.2016
- Built relationships with customers to encourage repeat business.
- Solved customer challenges by offering relevant products and services.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
Digital Marketing Specialist
CleanBites Malaysia
12.2013 - 06.2014
- Company Overview: URL: http://cleanbites.my/
- Crafted compelling content that resonated with target audiences, driving increased website traffic and conversions.
- Designed campaign performance reports interwoven with strategic insights.
- Conducted competitor analysis to identify opportunities for growth and improvement in clients'' digital footprint.
- Utilized web analytics tools to monitor campaign performance, making adjustments as necessary for optimal results.
- Boosted client engagement by developing and implementing innovative digital media strategies.
Event Project Coordinator
Tandemic Sdn Bhd
07.2013 - 12.2013
- Coordinated planning and execution of Makeweekend events, focused on teaching design thinking through interactive brainstorming sessions.
- Collaborated with universities across Malaysia to facilitate event participation and engagement.
- Supported a variety of roles within the team to ensure smooth event operations.
- Assisted in marketing efforts by developing tailored marketing strategies for each event and liaising with relevant clients and partners to drive participation and collaboration.
Education
Bachelor of Arts (BA) - Communication and Media Management
University of South Australia
01.2014
Skills
- Problem Solving
- Communication
Project Management
Presentations
Root-cause analysis
Coaching and mentoring
Negotiation skills
Client Management
Websites
Extra-curricular activities
Student Volunteer at Sunway College Bandar Sunway January 2010 — February 2010 As a student of Sunway, i volunteered for the community in preparation for Annual Sunway Swimming Competition. From placing divider along the pool to doing timer for a specific post while the competition was taking place.
Timeline
Assistant Program Manager
TDCX
04.2022 - Current
Senior Team Lead
TDCX
01.2021 - Current
Team Lead
TDCX
12.2018 - 12.2020
Google Ads Campaign Manager
TDCX
06.2016 - 12.2018
Google Ads Direct Sales
TDCX
06.2014 - 05.2016
Digital Marketing Specialist
CleanBites Malaysia
12.2013 - 06.2014
Event Project Coordinator
Tandemic Sdn Bhd
07.2013 - 12.2013
Bachelor of Arts (BA) - Communication and Media Management
University of South Australia
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