Minie Toh Sook Yan

Brand: BABOR, Guinot, Mary Cohr, Algotherm & Troiareuke

• Supported brand and business objectives by designing and executing regional go-to-market strategies for new product launches.
• Led development and execution of consumer-facing education programs aligned closely with brand campaigns and market positioning.
• Worked cross-functionally with sales and marketing teams to localize and roll out campaign activations across multiple platforms (workshops, road show, digital content, etc.).
• Utilized market and customer feedback to enhance campaign effectiveness and training materials, driving consistent brand messaging.
• Collaborated with international brand principals to adapt branding and promotional strategies to the Malaysia and Singapore markets.
• Coordinated 360 support for brand programs including roadshows, retail events, content planning, and social media coordination.
• Led workshops and seminars to improve team performance and service delivery standards.
• Mentored junior educators, fostering professional growth and instructional quality within the organization.
• Evaluated emerging trends in beauty education, aligning curricula with market demands and strategies.
• Conducted training needs analysis and developed brand-specific training programs tailored for salon partners.
• Managed nationwide and regional workshops, seminars, and technical support for product and treatment knowledge.
• Established education strategies for new brand launches including full planning, syllabus design, and team alignment.

Key Achievements:

• BABOR Beauty Expert Certification (Face, Body, Medical).
• Awarded BABOR Best Education Award 2018 – Germany

Brands: Guinot, Mary Cohr, Maria Galland, Masters Colors, Cosmeceology, Kneipp

• Developed brand-specific training programs and launched educational events across Malaysia and Singapore.
• Provided technical and promotional support for campaigns and product activations.
• Conducted needs assessments to identify training gaps and align programs with business objectives.

• Delivered personalized consultations, supported launches, and executed on-brand merchandising strategies.
• Established strong relationships with clients, resulting in increased repeat business and referrals.
• Conducted regular inventory assessments to maintain optimal stock levels of cosmetics and tools.

• Oversaw daily restaurant operations, staff scheduling, customer service, and inventory.
• Introduced digital order systems for procurement efficiency.

• Managed full set accounting, reconciliations, AP/AR, and tax reporting using UBS system.