Mimi Yuslinda Yusof
Petaling Jaya,10
Summary
Aspiring to leverage experience in communications, branding and event management to lead and drive impactful initiatives, enhance brand visibility and foster stronger stakeholder relationship, contributing AHAM Capital team in reaching its objectives.
Overview
22
22
years of professional experience
3
3
years of post-secondary education
Work History
Sales and Marketing Coordinator
Contact Centre Association of Malaysia
8 2023 - 1 2024
- Surpassing sales goals by 10%, resulting in subsequent rise in participant numbers for CX Summit 2023, compared to previous year.
- Excelled in sales coordination and deal closure through initiative-taking communication and trust-building strategies.
- Managed concurrent event, CC-APAC Regional Gathering & Awards 2023 which included handling delegates’ accommodations, site visits tours and technical on-site requirements.
- Gained valuable insights into event features and industry dynamics.
Project Officer
Malaysian Institute of Architects
11.2014 - 06.2023
- Demonstrated meticulous organizational skill by delivering extensive secretarial and administrative support to multiple working committees and task forces, acting as a liaison for the Institute with various stakeholders, government, and public agencies, whilst staying abreast with regulatory requirements and guidelines to ensure compliance and operational efficiency.
- Addressed public and member inquiries related to the architect's code of conduct and practices within the guidelines of the PAM Constitution & Byelaws.
- Spearheaded coordination of various events, from corporate conferences and workshops to public events.
- Managed the Facebook and Instagram accounts for Malaysian Architects, crafting content, drafting social media updates, and actively engaging with the online community by responding to comments.
Communications Executive
ZURICH Insurance Malaysia Berhad
11.2011 - 10.2014
- Monitored entire development process of marketing collaterals, ensuring alignment with corporate guidelines.
- Managed departmental budgets and coordination of internal communication activities, including publication of quarterly newsletter, employee engagement initiatives, and town hall coordination
- Coordinated integration and rebranding process of corporate collateral from MAA Assurance Berhad to Zurich Insurance.
- Rebranding exercise concluded within six months, and Integration Project team awarded Zurich Regional StarZ 2012 by Zurich Group, recognizing outstanding achievement.
Events Coordinator
Borneo Convention Centre Kuching
02.2009 - 10.2011
- Initiated drafting and developing of Standard Operating Procedures (SOP) for Events Department to support operation of event.
- Process involves preparing SOP template, gathering input from Operations team, utilizing Event Business Management System programme to automate SOP, and reviewing and assessing SOP across departments within Operations team.
- Led coordination of BCCK’s soft opening event in October 2019, to highlight convention center’s potential as premier venue for meetings, events, and conferences.
- Coordinated organization of Hilton-BCCK Dash for Charity, to increase visibility for BCCK and support charitable initiatives simultaneously.
- Managed recruits for Events Department by providing comprehensive training and ongoing supervision to ensure seamless integration and performance excellence.
Front of House Executive
Dewan Filharmonik PETRONAS
05.2006 - 12.2008
- Spearheaded ushering team.
- Managed floor operation for venue to ensure in-house regulations and concert protocols observed by concert patrons.
- Led on-site operations team for internal events such as Gala Concert and Family Fun Day Fringe activities, collaborating with catering team, overseeing arrangements for VIPs and artists, and guaranteeing smooth coordination of event planning.
Customer Service
SURIA KLCC
03.2001 - 06.2006
- Provided information to customers, handled complaints, processed returns and exchanges, and managed lost and found.
- Skills gained: Communications, conflict resolution, organizational skills and knowledge of mall service.
Education
Bachelor of Arts (Business Administrations) - Business Administration And Management
University of Hertfordshire
07.1998 - 01.2001
Skills
Product Promotion
Branding Management
Campaign Management
Event Coordination
Communications
Stakeholder Relations
Team Leadership
Availability
Immediate
Personal Information
Expected Salary: RM 5,000.00 (Negotiable)
Timeline
Project Officer
Malaysian Institute of Architects
11.2014 - 06.2023
Communications Executive
ZURICH Insurance Malaysia Berhad
11.2011 - 10.2014
Events Coordinator
Borneo Convention Centre Kuching
02.2009 - 10.2011
Front of House Executive
Dewan Filharmonik PETRONAS
05.2006 - 12.2008
Customer Service
SURIA KLCC
03.2001 - 06.2006
Bachelor of Arts (Business Administrations) - Business Administration And Management
University of Hertfordshire
07.1998 - 01.2001
Sales and Marketing Coordinator
Contact Centre Association of Malaysia
8 2023 - 1 2024