Overview
Work History
Education
Skills
Timeline
Generic

Mike Busby

Senior Marketin Leader
Malaysia

Overview

22
22
years of professional experience

Work History

Regional Director: Marketing Operations

vml ogilvy japan (based in malaysia)
7 2024 - Current
  • Commercial Leadership: Launched and managed a new WPP Creative Services Offshore HUB, driving strategic growth and improving efficiency by servicing high-cost markets in Asia and the Middle East
  • Achieved $500K in revenue through effective insourcing strategies.

President: WPP North Asia Client Lead

wpp japan (tokyo)
01.2020 - 06.2024
  • Multi-Market Collaboration & Commercial Leadership: Managed WPP’s largest FMCG account, achieving a 50% increase in profitability through strategic initiatives and operational integration across North Asia
  • Directed integrated multi-channel marketing efforts in Japan and South Korea, overseeing teams in Retail, Brand, Media, Social, E-commerce, Direct to Consumer, and Mar-tech.

President: Head of Clients (Japan)

geometry ogilvy japan (tokyo)
01.2019 - 01.2020
  • Digital and Commercial Growth: Spearheaded digital transformation by establishing the first digital data team, generating $2M in revenue
  • Developed integrated channel strategies for top clients, including BAT, LEGO, Red Bull, and MHD, focusing on customer-centric solutions.

Managing Director: North Asia (Japan / Korea / Taiwan)

geometry japan (g2 & ogilvy action merger) (tokyo)
09.2013 - 12.2018
  • Company Leadership and Commercial Growth: Restructured company infrastructure and developed a 5-year strategic plan while managing the P&L
  • Designed and executed go-to-market strategies for key markets including Japan, Korea, and Taiwan
  • Implemented data-driven commercial strategies that enhanced capabilities and training, expanded creative services, and doubled company revenue in 4 years.

Regional Business Director (APAC)

ogilvy asia pacific (hong kong)
01.2010 - 08.2013
  • Commercial Strategy and Marketing Leadership: Managed Ogilvy’s largest FMCG client across nine Asia markets (Japan, Hong Kong, China, Vietnam, Philippines, Pakistan, Bangladesh, Malaysia, Singapore, and GTR Channel)
  • Generated £110M revenue over 3 years, via strategic expansion of the business through enhanced marketing capabilities & service offerings, leading 200+ staff.

General Manager

ogilvy kl (kuala lumpur)
02.2007 - 01.2010
  • Company Leadership & Commercial Management: Led Agency with P&L responsibility, drove commercial strategy and growth, strengthened key client relationships and enhanced agency performance.

Business Director: Global Travel Retail (GTR)

ogilvy action uk (london)
03.2003 - 02.2007
  • Global Brand Marketing & Channel Management: Managed strategic brand development and global marketing for the Global Travel Retail Channel across 15+ markets.

Education

B.A Business Studies (Hons) Degree -

Portsmouth University
Portsmouth, England

Skills

Sales Planning

Timeline

President: WPP North Asia Client Lead

wpp japan (tokyo)
01.2020 - 06.2024

President: Head of Clients (Japan)

geometry ogilvy japan (tokyo)
01.2019 - 01.2020

Managing Director: North Asia (Japan / Korea / Taiwan)

geometry japan (g2 & ogilvy action merger) (tokyo)
09.2013 - 12.2018

Regional Business Director (APAC)

ogilvy asia pacific (hong kong)
01.2010 - 08.2013

General Manager

ogilvy kl (kuala lumpur)
02.2007 - 01.2010

Business Director: Global Travel Retail (GTR)

ogilvy action uk (london)
03.2003 - 02.2007

Regional Director: Marketing Operations

vml ogilvy japan (based in malaysia)
7 2024 - Current

B.A Business Studies (Hons) Degree -

Portsmouth University

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Mike BusbySenior Marketin Leader