Mike Busby
Senior Marketin Leader
Malaysia
Overview
22
22
years of professional experience
Work History
Regional Director: Marketing Operations
vml ogilvy japan (based in malaysia)
7 2024 - Current
- Commercial Leadership: Launched and managed a new WPP Creative Services Offshore HUB, driving strategic growth and improving efficiency by servicing high-cost markets in Asia and the Middle East
- Achieved $500K in revenue through effective insourcing strategies.
President: WPP North Asia Client Lead
wpp japan (tokyo)
01.2020 - 06.2024
- Multi-Market Collaboration & Commercial Leadership: Managed WPP’s largest FMCG account, achieving a 50% increase in profitability through strategic initiatives and operational integration across North Asia
- Directed integrated multi-channel marketing efforts in Japan and South Korea, overseeing teams in Retail, Brand, Media, Social, E-commerce, Direct to Consumer, and Mar-tech.
President: Head of Clients (Japan)
geometry ogilvy japan (tokyo)
01.2019 - 01.2020
- Digital and Commercial Growth: Spearheaded digital transformation by establishing the first digital data team, generating $2M in revenue
- Developed integrated channel strategies for top clients, including BAT, LEGO, Red Bull, and MHD, focusing on customer-centric solutions.
Managing Director: North Asia (Japan / Korea / Taiwan)
geometry japan (g2 & ogilvy action merger) (tokyo)
09.2013 - 12.2018
- Company Leadership and Commercial Growth: Restructured company infrastructure and developed a 5-year strategic plan while managing the P&L
- Designed and executed go-to-market strategies for key markets including Japan, Korea, and Taiwan
- Implemented data-driven commercial strategies that enhanced capabilities and training, expanded creative services, and doubled company revenue in 4 years.
Regional Business Director (APAC)
ogilvy asia pacific (hong kong)
01.2010 - 08.2013
- Commercial Strategy and Marketing Leadership: Managed Ogilvy’s largest FMCG client across nine Asia markets (Japan, Hong Kong, China, Vietnam, Philippines, Pakistan, Bangladesh, Malaysia, Singapore, and GTR Channel)
- Generated £110M revenue over 3 years, via strategic expansion of the business through enhanced marketing capabilities & service offerings, leading 200+ staff.
General Manager
ogilvy kl (kuala lumpur)
02.2007 - 01.2010
- Company Leadership & Commercial Management: Led Agency with P&L responsibility, drove commercial strategy and growth, strengthened key client relationships and enhanced agency performance.
Business Director: Global Travel Retail (GTR)
ogilvy action uk (london)
03.2003 - 02.2007
- Global Brand Marketing & Channel Management: Managed strategic brand development and global marketing for the Global Travel Retail Channel across 15+ markets.
Education
B.A Business Studies (Hons) Degree -
Portsmouth University
Portsmouth, EnglandSkills
Sales Planning
Timeline
President: WPP North Asia Client Lead
wpp japan (tokyo)
01.2020 - 06.2024
President: Head of Clients (Japan)
geometry ogilvy japan (tokyo)
01.2019 - 01.2020
Managing Director: North Asia (Japan / Korea / Taiwan)
geometry japan (g2 & ogilvy action merger) (tokyo)
09.2013 - 12.2018
Regional Business Director (APAC)
ogilvy asia pacific (hong kong)
01.2010 - 08.2013
General Manager
ogilvy kl (kuala lumpur)
02.2007 - 01.2010
Business Director: Global Travel Retail (GTR)
ogilvy action uk (london)
03.2003 - 02.2007
Regional Director: Marketing Operations
vml ogilvy japan (based in malaysia)
7 2024 - Current
B.A Business Studies (Hons) Degree -
Portsmouth University
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