Michelle Shalani Ramaiah
Seremban, Negeri Sembilan
Summary
Highly experienced communications professional with 12 years of expertise in various aspects of communication strategies, including internal and external communications, public relations, and corporate messaging. Proven track record of effectively delivering key messages to diverse audiences and managing communication campaigns to drive organizational goals.
Additionally, a new trainer with a passion for exploring learning and development opportunities. Skilled in designing and delivering engaging training programs that enhance employee skills and knowledge. Committed to fostering a positive and inclusive learning environment to maximize individual and team growth.
Combining extensive communications experience with a fresh perspective as a trainer, dedicated to leveraging effective communication strategies to facilitate impactful learning experiences and drive organizational success.
Overview
13
13
years of professional experience
Work History
Head- Marketing & Corporate Communications
Imperium International College powered by MAA Group
07.2022 - 08.2023
- Developed communications materials, including key messages, scripts, presentations, press releases, CEO speeches, award submission and brand positioning articles for the CEO & Organization
- Managed content across social media platforms with good storytelling, resulting in a 20% increase in engagement and a 40% increase in followers
- Collaborated with departments to develop targeted marketing campaigns for various programs, ensuring alignment with the institution's values and educational offerings.
- Implemented digital marketing initiatives, including search engine optimization (SEO), social media advertising, and content marketing, resulting in increased website traffic and online engagement
- Oversaw the development of marketing collateral, website content, and advertising materials, ensuring consistent brand messaging and visual identity.
- Developed and executed corporate communications strategies to engage internal and external stakeholders, including faculty, staff, students, parents, alumni, and community partners.
- Coordinated and participated in industry conferences, educations shows, and recruitment events internationally & locally to promote the institution and build strategic partnerships.
Assistant Manager, Internal Communications & Employee Engagement
Liberty Insurance Bedhead
Kuala Lumpur
03.2020 - 04.2021
- Developed and implemented internal communication strategies to ensure efficient employee engagement.
- Created, edited, and distributed newsletters to keep employees informed of company news and updates.
- Produced content for the company intranet, including memos, announcements, videos, and promotions according to each division.
- Designed surveys and focus groups to measure employee satisfaction levels & analyzed data from communications efforts to identify areas for improvement.
- Collaborated with departments across the organization on planning events such as town halls, webinars, and virtual gatherings
- Provided guidance and support to managers on how best to communicate their messages internally effectively.
- Supported HR initiatives by creating content that informs employees about new policies or changes in procedures.
- Identified new methods for communicating with associates, leveraging internal communication channels.
- Supported the development and implementation of internal communications strategy for regional and home office.
- Contributed to a 40% increase in employee engagement during the MCO through the development of internal communications & employee engagements program.
Asistant Manager, Strategic Communications
Setia Haruman Sdn Bhd
Cyberjaya, Selangor
01.2016 - 02.2020
- Developed and implemented strategic communication plans to promote the company's property projects and enhance brand visibility.
- Crafted compelling messaging and content for various communication channels, including websites, social media, press releases, and marketing materials.
- Coordinated with internal teams, such as marketing, sales, and design, to ensure consistent and impactful communication across all touchpoints.
- Managed media relations and acted as a spokesperson for the company, effectively communicating key messages and responding to media inquiries.
- Proactively identified and managed potential PR risks, including crisis situations, by developing crisis communication strategies and coordinating timely responses.
- Built and maintained relationships with key stakeholders, including media outlets, industry influencers, government agencies, and community organizations.
- Organized and executed media events, press conferences, and industry seminars to generate positive coverage and establish the company as a thought leader.
- Conducted market research and analysis to identify industry trends, competitor activities, and opportunities for innovation in communication strategies.
- Monitored and analyzed media coverage and social media sentiment to track brand reputation.Manage to obtain 1.5 million PR Value through few campaigns in Setia Haruman with limited budget
- Collaborated with cross-functional teams to ensure alignment of communication strategies with business objectives and property development timelines.
Executive & Senior Executive, Brand Communication
Malaysia Digital Economy Corporation (MDEC)
Cyberjaya Selangor
01.2011 - 10.2016
- Supported and executed brand communication strategies to enhance brand awareness and drive customer engagement.
- Supported integrated marketing campaigns, including print, digital, social media, and experiential marketing, to promote brand visibility .
- Collaborated with cross-functional teams, including marketing, design, and materials development, to ensure consistency in brand messaging across all touchpoints.
- Oversaw the development of brand assets, including logos, marketing collaterals, website content, and advertising materials, ensuring brand consistency and visual identity.
- Supported brand partnerships and sponsorships, tenders and ensuring alignment with brand values and marketing objectives.
- Supported and coordinated the development and implementation of brand guidelines and brand identity standards to ensure consistent brand representation across all communication channels.
- Supported in Annual Report compiling and publishing
Education
International Masters in Regional Integration (Political Science) -
University of Malaya (UM) Asia Europe Institute
10.2011
Bachelor of Arts (Major in Media Studies) -
University of Malaya (UM)
10.2009
Skills
1Time Management:
- Successfully managed multiple projects simultaneously, consistently meeting deadlines and delivering high-quality results
2 Ability to Work Independently:
- Proactively took ownership of projects, working autonomously to achieve objectives and exceed expectations
3 Flexibility:
- Displayed a willingness to take on new challenges and embrace different approaches to achieve desired outcomes
4 Communication Skills:
- Effectively communicated complex ideas and information to diverse audiences, both verbally and in writing in a simple and effective manner
5 Problem Solving:
- Demonstrated sound decision-making abilities by evaluating options and selecting the most effective solution
6 3 C-Collaboration,Creativity & Curious:
-Effectively working with cross-functional teams to achieve project goals and deliverables
- Utilized creativity to develop innovative solutions and approaches, resulting in improved processes and outcomes
- Demonstrated curiosity by asking thoughtful questions, conducting thorough research, and exploring alternative perspectives
- Actively participated in brainstorming sessions, contributing creative ideas and suggestions to drive team innovation
- Proactively sought out opportunities to learn and grow, demonstrating a curious and self-driven approach to personal and professional development
Languages
- English, Excellent Verbal, Writing and Reading Proficiency
- Bahasa Malaysia, Excellent Verbal, Writing and Reading Proficiency
Affiliations
- Pet Enthusiast: Passionate about animals, particularly rabbits and dogs. Currently, I care for 11 rabbits and a beloved dog, demonstrating a deep love and commitment to their well-being.
- Culinary Exploration: Enjoy exploring new recipes and experimenting with different flavors and ingredients in the kitchen. Constantly seeking to expand culinary skills and create delicious meals.
- Beach Relaxation: Find solace and rejuvenation by spending weekends sitting by the beach, which conveniently takes only 20 minutes to reach from my residence. Appreciate the calming atmosphere and the opportunity to unwind and recharge.
References
1. Vijayaratnam Tharumartnam
Head Group Communications QSR Brand Holdings Berhad
019 – 2000666
2. Zalinda Zainon
ZHASSOCIATES.BIZ
018 – 3979897
3. Ar. Siti Mariam Mohd Desa
General Manager Setia Haruman Sdn Bhd
012 – 3839373
4. Parameswari Sivanesan
Manager Liberty Insurance Berhad
017 – 6867701
5. Arul Kumar
Head Of Academics Imperium International College
012-307 6026
Timeline
Head- Marketing & Corporate Communications
Imperium International College powered by MAA Group
07.2022 - 08.2023
Assistant Manager, Internal Communications & Employee Engagement
Liberty Insurance Bedhead
03.2020 - 04.2021
Asistant Manager, Strategic Communications
Setia Haruman Sdn Bhd
01.2016 - 02.2020
Executive & Senior Executive, Brand Communication
Malaysia Digital Economy Corporation (MDEC)
01.2011 - 10.2016
International Masters in Regional Integration (Political Science) -
University of Malaya (UM) Asia Europe Institute
Bachelor of Arts (Major in Media Studies) -
University of Malaya (UM)
Similar Profiles
Mohamed SamirMohamed Samir
Fleet Operations Manager at Sixt International, Powered By Abou Ghaly Motors GroupFleet Operations Manager at Sixt International, Powered By Abou Ghaly Motors Group
James GrantJames Grant
Chief Executive Officer at Imperium GroupChief Executive Officer at Imperium Group
STEPHEN THOMASSTEPHEN THOMAS
Founder & Managing Partner at Imperium Management Group, Thomas & Williams LLCFounder & Managing Partner at Imperium Management Group, Thomas & Williams LLC