MICHELLE WONG
Klang,Malaysia
Summary
Demonstrated expertise in advancing pharmaceutical care through extensive experience in promoting innovative therapies and collaborating with healthcare professionals. Proven track record of advocating for patient access and driving meaningful change in the cardiovascular landscape. Skilled in utilizing clinical data to educate and engage stakeholders, aligning efforts with the goal of improving patient outcomes and strengthening healthcare partnerships.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work history
Senior Biopharmaceutical Representative
Amgen Malaysia
2024.08 - 2026.03
- Achieved 55% territory growth in Dec 2025 vs previous year by strategic account planning and focused healthcare professional engagement.
- Drove significant growth in private hospital accounts for Repatha in 2025, including 27% increase at CVSKL, 55% at KPJ Damansara Specialist Hospital 2, and 71% at Avisena Specialist Hospital by tailoring clinical messaging and leveraging patient access solutions.
- Expanded Repatha utilization by 123% at Hospital Universiti Sains Malaysia (HUSM) and 45% at Universiti Malaya Medical Centre (UMMC), successfully penetrating both government and private channels through targeted stakeholder engagement and strategic patient identification initiatives.
- Opened and developed new high-potential accounts, including Pantai Hospital Klang, KPJ Perdana Specialist Hospital, and KPJ Pahang Specialist Hospital, to enhance territory growth.
- Developed and executed territory business plans aligned with brand strategy, market dynamics, and customer needs to drive sustainable growth.
- Engaged key opinion leaders, such as Dato’ Dr. Rosli, to drive advocacy and education on PCSK9 inhibitors through events like AFCC 2025.
- Leveraged clinical trial data (e.g., FOURIER, GLAGOV) to position Repatha for early initiation post-ACS and in high-risk ASCVD patients.
- Facilitated clinical roundtable discussions and CME events to enhance prescriber confidence and broaden therapeutic adoption.
- Conducted pre-call planning and post-call analyses using Veeva CRM to optimize customer engagement and ensure strategic follow-through.
- Collaborated with medical, access, and marketing teams to enhance healthcare professional education, tackle reimbursement challenges, and optimise patient access.
Key Account Specialist
Abbott Laboratories Malaysia
Petaling Jaya, Selangor
2013.11 - 2024.08
- Surpassed sales goals, achieving 109% of target for year-to-date 2023, driving 27% growth.
- High growth in key accounts: Prince Court Medical Centre (24%), CVSKL (23%), ASP Medical (66%)
- Promoted cardiovascular and anti-infective products to GPs and private hospitals in KL city centre, enhancing product visibility and engagement
- Submitted sales plans and strategies, leveraging marketing programs to effectively meet targets
- Execute promotional activities including RTD, blitz, and emailers
- Assist Product Manager in developing brand plan for anti-hypertensive agent
- Achieve SFE requirements including call rate, coverage, and frequency
- Monitored sales accounts and provided customer insights to Sales Manager, informing strategy and improving account management
- Adapt self-learning courses in selling skills, territory management, and digital tools
Sales Executive
NDK Crystals (M) Sdn Bhd
Shah Alam, Selangor
2011.05 - 2013.10
- Led high-level B2B sales meetings to secure large-scale contracts, significantly increasing market presence.
- Identified new business opportunities that improved company's growth potential.
- Boosted customer engagement through high-quality product demonstrations.
Product Specialist
Labquip (M) Sdn Bhd
Petaling Jaya, Selangor
2009.02 - 2011.05
- Updated knowledge base of competitors' offerings to support competitive advantage positioning.
- Provided after-sales support that strengthened customer loyalty.
Education
Bachelor of Science (Hons) - Biotechnology
University Tuanku Abdul Rahman
Kuala Lumpur 2006.01 - 2009.12
Skills
- Target achievement
- Resilience and persistence
- Effective presentation
- Product knowledge
- Territory management
- Salesforce CRM
- Clinical trials understanding
- Evidence-Based selling
- Pharmaceutical regulations knowledge
LANGUAGES
English
Fluent
BM
Fluent
Cantonese
Native
Chinese
Advanced
Japanese
Advanced
Accomplishments
- Champion Team Building (Team Leader)
- ACE Award Winner
- AEA Award Winner (Bronze & Silver)
- Winners Club Member - 2023, 2019
- Winners Club Elite - 2018, 2015
Affiliations
- Avid traveler with a deep appreciation for global cultures, scenic landscapes, and the unique beauty the world has to offer.
References
References available upon request.
Timeline
Senior Biopharmaceutical Representative
Amgen Malaysia
2024.08 - 2026.03
Key Account Specialist
Abbott Laboratories Malaysia
2013.11 - 2024.08
Sales Executive
NDK Crystals (M) Sdn Bhd
2011.05 - 2013.10
Product Specialist
Labquip (M) Sdn Bhd
2009.02 - 2011.05
Bachelor of Science (Hons) - Biotechnology
University Tuanku Abdul Rahman
2006.01 - 2009.12