MICHAEL PANI SALAM
CHIEF MARKETING OFFICER / BUSINESS ADVISOR
Kuala Lumpur
Summary
Dynamic Chief Marketing Officer with a proven track record at DNM NEXUS INTERNATIONAL, excelling in brand awareness and digital marketing. Spearheaded comprehensive strategies that significantly boosted market share and customer engagement. Renowned for creative thinking and strong decision-making, driving impactful campaigns that align with business objectives.
Experienced with strategic marketing planning, leveraging data-driven insights to shape effective campaigns. Utilizes innovative techniques to enhance brand visibility and customer engagement. Track record of building and leading cohesive teams, ensuring alignment with corporate objectives and achieving long-term growth.
Overview
25
25
years of professional experience
Work History
Chief Marketing Officer
DNM NEXUS INTERNATIONAL
04.2024 - Current
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
CROWN AMBASSADOR
K-LINK INTERNATIONAL SDN BHD
01.2005 - 04.2024
- Served as organization ambassador at various charity events, promoting mission and values.
- Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
- Established team priorities, maintained schedules and monitored performance.
- Develop International Market as BANGLADESH, INDIA , VIETNAM , CAMBODIA , SINGAPORE , INDONESIA
- Train the Leaders, Train the Trainers.
Sales Account Manager
PUMA SPORTS GOODS SDN BHD
04.2007 - 04.2014
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Negotiated prices, terms of sale and service agreements.
- Utilized strong analytical skills to track sales performance, making adjustments as needed to meet targets.
- Conducted product presentations and demonstrations, resulting in increased product adoption among clients.
- Anticipated clients' needs by staying in touch on regular basis.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Implemented effective sales strategies to expand market share within the assigned territory.
- Created proposals for new and repeat customer business transactions.
- Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
- Developed a reputation as a trusted advisor among clients by demonstrating exceptional knowledge of product.
- Manage key accounts AL-IKHSAN Sports, Royal Sporting House.
- Manage East Malaysia Key accounts Lea Sports Centre, Grace One, Ararat Sports.
Sales Executive
Royal Sporting House
04.2003 - 04.2007
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Manage Nationwide Sports Retailers
Sales Executive
Admiral - TSB Sports
03.2000 - 03.2003
- Expanded market share with strategic territory planning and targeted prospecting.
- Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.
- Drove revenue growth, leveraging in-depth product knowledge to offer customized solutions.
- Manage Soccer & Running Sports Retailers
Education
Associate of Arts - Chartered Marketing
OLYMPIA COLLEGE
Kuala Lumpur, Malaysia 04.2001 -
SPM -
St Anthony
Teluk Intan PerakSkills
Merchandising strategies
Timeline
Chief Marketing Officer
DNM NEXUS INTERNATIONAL
04.2024 - Current
Sales Account Manager
PUMA SPORTS GOODS SDN BHD
04.2007 - 04.2014
CROWN AMBASSADOR
K-LINK INTERNATIONAL SDN BHD
01.2005 - 04.2024
Sales Executive
Royal Sporting House
04.2003 - 04.2007
Associate of Arts - Chartered Marketing
OLYMPIA COLLEGE
04.2001 -
Sales Executive
Admiral - TSB Sports
03.2000 - 03.2003
SPM -
St Anthony
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