M HISYAM M SUKURDIN

• To set an annual business direction & strategic planning with Top Management, BODs & Shareholders on STP/MTP/LTP Business Planning, Productisation Strategies, Go-to-market Strategies and 2030 Vision of the Company.
• To plan and to convince on Marketing Strategies which include online marketing campaigns & activities with specific budget allocations.
• Analysed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
• Conducted regular meetings with senior management team to review progress against established objectives.
• Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
• Developed marketing strategies designed to increase brand awareness within target markets.
• Complied with company policies and government regulations to prevent and detect rule violations and protect organisation from fines and lawsuits.
• Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
• Built and maintained loyal, long-term customer relationships through effective account management.
• Developed service and sales strategies to improve retention and revenue.

• Focusing on nature of business as IT Solutions Provider specifically on Public Safety & Managed Services.
• Work with NEC HQ or external principals/third parties to assess partnerships and project licensing.
• Responsible for 5Ps (Product, Price, Promotion, Place, People) of assigned products.
• Go-to-Market Strategy & Productisation Enablement Strategy.
• Researched industry trends and technology advancements to inform product development efforts.
• Prepared reports on sales figures, competitor activities, and customer feedback.
• Identified opportunities for cost savings through improved processes related to production or distribution.
• Demonstrated and explained products, methods or services to induce prospective clients.
• Work closely with Sales team on proposals and pitches for business opportunities.
• Planning and overseeing new marketing initiatives.
• Defined the product strategy and marketing plan to create market awareness and new pipelines.
• Coordinated with marketing teams on advertising campaigns related to specific products.
• Conduct product enablement to the sales force or channel partners.
• Conducted market research to identify potential markets for existing products.
• Collaborated with engineering teams to troubleshoot product issues.

Evaluated competitors' products and services to identify areas of improvement.

• To contribute to the development and refinement of PLOMOGROUP’s vision and strategies for Human Capital Management (HUCAP) and Plomo Digital Division (PDD)
• To prepare Training Proposals on STCW Courses, Port Training Courses, Land Transport Training, Oil & Gas Training, Safety & Health Training and Professional Industrial Courses Training under HUCAP’s business.
• To engage client’s need on Digital Content which involve on Content Development, eLearning, Computer Based Training (CBT), Virtual Reality (VR) and Augmented Reality (AR) Content, Gamification (Android and IOS) under PDD’s business.
• Supervised a team of five marketing professionals in their day-to-day operations.
• Conducted market research surveys to identify customer needs and preferences in order to develop new product offerings.
• Developed and implemented a comprehensive marketing strategy to increase brand awareness and customer engagement through our CRM.
• Monitored industry trends on weekly basis to keep up to date and well-prepared on product's campaign activities.
• Created promotional digital marketing campaigns for new/existing products using various online platforms including social media networks.
• Designed creative visuals for use in digital marketing campaigns such as banners or infographics that related to specific target audiences with demographics for new business discovery & determination.
• Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
• Collaborated with team to forecast based on sales and product profitability.
• Generated sales & marketing monthly performance metrics with analytical reports, reviewing and communicating campaigns to align with KPIs/KRAs.
• Cultivated business partnerships to build lasting relationships with internal and external parties.

• To contribute to the development and refinement of TEB’s vision and strategies. To achieve RM30Million/year KPI for THETA MULTIMEDIA SDN BHD and RM100 Million overall KPI for the whole Group.
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and the accomplishments.
• Screens potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities.
• Developed and implemented strategies to increase sales and market share.
• Identified potential clients, built relationships, and negotiated contracts.
• Maintained a database of existing customers and prospective leads.
• Conducted research on industry trends, competitor activities, and customer needs.
• Collaborated with marketing team members to design promotional materials.
• Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
• Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
• Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
• Collaborated with internal teams for successful execution of projects.
• Developed strategic partnerships with vendors and suppliers to ensure cost efficiency.
• Determined business development opportunities and implemented effective strategy for client acquisition.