MEY YIN HOE

• Project Leadership: Successfully led end-to-end branding projects for premium beauty brands, an overseas beauty brand specializing in cutting-edge beauty devices and products. Ensured seamless execution of marketing strategies and brand representation at shopping mall counters.
• Client Management: Acted as the primary point of contact (PIC) for high-profile clients, fostering strong client relationships through regular communication, monthly target setting, and detailed progress reporting.
  
• Team Building & Coordination: Spearheaded recruitment, onboarding, and training of promoters, ensuring alignment with brand standards. Managed scheduling, payroll, and performance tracking to meet monthly KPIs and brand objectives.
  
• Product Expertise: Conducted product training sessions for promoters, equipping them with in-depth knowledge of the premium beauty devices and products to enhance customer engagement and sales performance.
  
• Inventory & Logistics Oversight: Managed stock arrivals, inventory allocation, and product displays to ensure consistent availability and premium presentation at mall counters.
  
• Financial & Reporting Accountability: Handled invoicing, expense tracking, and financial reporting for branding activities, ensuring transparency and alignment with client and organizational goals.

• Client Relationship Management: Built and maintained long-term relationships with clients by delivering tailored risk management strategies and insurance solutions that aligned with their financial status and needs. Acted as the primary point of contact for clients, addressing policy updates, hospitalization claims, and other inquiries to ensure exceptional client satisfaction and retention. Conducted regular client visits to provide personalized service, update policy information, and resolve issues related to claims or coverage.
  
• Business Development & Networking: Collaborated with other branches to drive business growth by organizing and attending community events, including team-building activities, annual award presentations, and business forums. Leveraged networking opportunities to expand the company’s client base and strengthen its presence in the market. Stayed updated on industry trends, government regulations, and market news to identify new business opportunities and adapt strategies accordingly.
  
• Insurance Expertise & Product Knowledge: Developed in-depth knowledge of various life and general insurance products, including automobile, fire, life, property, and medical insurance plans. Assisted the team by staying informed about new products, services, and market developments, ensuring the company remained competitive. Evaluated clients’ needs and financial profiles to recommend suitable insurance plans and risk management strategies.
• Reporting & Analytical Skills: Monitored and reported business progress through monthly, quarterly, half-yearly, and yearly reports, ensuring transparency and accountability. Utilized statistical analysis and bookkeeping systems to track performance metrics and identify areas for improvement. Analyzed market data and collaborated with the company to develop actionable solutions for both clients and the organization.
  
• Team Collaboration & Market Coordination: Supported the team by sharing market insights and facilitating the adoption of new products and services. Focused on achieving targets and deadlines by coordinating efforts across teams and ensuring efficient workflow. Contributed to the company’s growth by fostering a collaborative environment and aligning team efforts with organizational goals.

Courses in Concentration: Business Statistics, Macroeconomics, Research Method, Mutual Fund Management, Advanced Econometrics and etc.

• Degree Awarded with Honors.
• Involved and achieved The Malaysia Book of Records for constructing the Tallest Mineral Water Bottles Tower Formation in 2015.
• Volunteer of MIRACLE Youth Conference (MYC) AIESEC at Universiti Putra Malaysia.
• Involved in EdgeWiz Campus Investment Challenge.
• Head of Sports and Recreation, Student Welfare Council .
• Head of Sponsorship, in the events of Entrepreneurial Acculturation and Chinese Culture Night.
• Treasurer, Taekwondo Club.
• Head of Techniques and Logistics, in One Malaysia Festival Week event.