Mervin D'Silva

ATTITUDE

Team Skills

• Leading a team of 2 from the front with a ‘never give up’ attitude and pro-active ownership of projects and processes.
• Building and maintaining strong relationships with other departments (e.g. Strategy, Social, Creative, Production and Finance) with the objective of getting the best out of these services while ensuring resources are used profitably.
• Maintaining the morale of the team members, training them into adhering processes.
• To review staff performance on a regular basis and be responsible for their development.
• Contributing to the smooth running of the company and commitment to the building of a successful future for the Agency.

Relationship Building

• Building solid, unshakeable relationships with senior clients - Emborg, Sunquick and PharmaNord.
• Able to demonstrate an understanding of their brand and business, and build a strong partnership quality with the client/s.

WORKFLOW

Financial Management

• Demonstrating commercial awareness at a senior level, with comprehensive and unquestionable understanding of all budgets inside and out.
• Maximizing profit opportunities long and short term, ensuring that the company profit margin target is achieved.
• Negotiating budgets effectively and confidently at the highest level.
• Commercially aware and profit focused.

Project Management

• Overseeing quality briefing and ensuring the agency produces the highest standard at all levels on every project – on brief, on time and on budget.
• Demonstrating proactive solution-based thinking and delivery.
• Ensuring that the highest quality of work is produced profitably, within available budget.

COMMUNICATION

Presentation Skills

• Leading client meetings and presentations.
• Selling ideas, concepts and work streams with conviction, enthusiasm, confidence, and full commitment.
• Overseeing account workflow effectively, with comprehensive understanding of agency and client procedures and systems.

KNOWLEDGE

Marketing Skills

• Comprehensive knowledge of developing the strategy, creative planning and activation on clients’ business, utilizing agency resources to deliver.
• Comprehensive category/industry experience – confident and able to deliver market landscape analysis.
• Adding value to client’s business through application of multi-disciplined marketing skills.

Brand Knowledge

• Responsible for disseminating and maintaining brand knowledge throughout the agency.
• Comprehensive understanding of client’s brand challenges and objectives together with detailed understanding of operational day-to-day.

• Worked closely with organizational leadership and Chief Executive Officer to guide operational strategy.
• Monitored office workflow and administrative processes to keep operations running smoothly.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Established departmental performance goals and provided feedback for underperforming areas.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Monitored and coordinated workflows to optimize resources.
• Formed strategic partnerships and connected with potential clients to drive business development.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Resolved problems with high-profile clients to maintain relationships and increase return client base (project based client's).
• Built relationships with clients to establish long-term business growth.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on client's.

• Assisting in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Liaising with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Staying up to date with market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
• Maintaining awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions.
• Developing, implementing, and tracking marketing programs such as email, social media, or digital campaigns, and events.
• Collaborating with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.
• Implementing appropriate marketing strategy to ensure brand profitability.
• Analyzing and reporting on the performance and efficiency of marketing campaigns.
• Conducting market research and analyses trends to identify new marketing opportunities.
• Developing and creating marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Working and coordinating with external agencies and vendors to execute marketing programs.

• Meet and liaise with clients to discuss and identify their advertising requirements.
• Work with Account Manager and other agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Attending presentations (alongside Account Manager and other agency colleagues) the campaign ideas and budget to the client.
• Work with the Account Manager to brief media, creative and research staff and assist with the formulation of marketing strategies.
• Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both. ensure that communication flows effectively.
• Negotiate with clients and agency staff about the details of campaigns.
• Present creative work to clients for approval or modification.
• Handle budgets (alongside Account Manager and Account Director), manage campaign costs and invoice clients write client reports.
• Monitor the effectiveness of campaigns.
• Undertake administrative tasks.
• Arrange and attend meetings.
• Make pitches (alongside Account Manager, Account Director and other agency colleagues), with the aim of securing new business for the agency.