Job Search Status
Open to workWork Type
Full TimeConsultingLocation Preference
On-SiteRemoteHybridLocation: Georgetown, Penang
Open to relocation: Yes
Open To Work
Melissa Tan Wern Cheen
Expert Sales Leader
Georgetown,Penang
Work Preference
Summary
Results-driven sales leader with over 20 years of experience in crafting innovative strategies and exceeding quotas. Skilled in building strong customer relationships to enhance business growth. Analytical thinker with a goal-oriented approach and leadership capabilities that foster high-performing teams and collaborative environments.
Overview
6
6
Languages
3
3
Certifications
24
24
years of professional experience
2
2
years of post-secondary education
Work History
Branch Manager
Affin Bank Berhad
09.2025 - Current
- Managed branch staff performance, coaching team members to deliver consistent customer service and sales support.
- Directed loan, deposit, and account servicing processes, ensuring timely processing and documentation accuracy.
- Led branch operations, ensuring compliance with banking policies, audit requirements, and regulatory procedures.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently in deposits, company accounts with payroll, bancassurance, investments, FX, ASB loans and other products.
Deposit Manager
Bank Islam Berhad
09.2025 - 09.2026
- Manage the individual, HNW, SME and Corporate deposit portfolio to ensure growth and customer satisfaction.
- Develop strategies to attract and retain corporate clients by having payroll accounts and provide lending facilities.
- Build and maintain relationships with SME, Corporate clients, and Government sector ensuring high levels of customer satisfaction.
- Collaborate with SME and Corporate teams and branches to expand the deposit portfolio and account openings. Collaborate with merchant team to provide internet banking facilities and merchant services.
Assistant Vice President Sales & Marketing
KSK Group Berhad
08.2022 - 05.2023
- Promoted sales and marketing of luxury branded residences to prospective buyers through multiple regional channels, enhancing visibility and interest
- Developed comprehensive knowledge of branded residences, market needs, property trends, and competition to inform strategic decisions
- Built and maintained a strategic network with customers, real estate agencies, business partners, and other stakeholders to facilitate collaboration and growth
Regional Manager Northern 2
Manulife Insurance Berhad
09.2021 - 03.2022
- Developed sales resources throughout Malaysia to enhance market presence.
- Created sales strategies to acquire new customers and cross-sell to existing ones through targeted activities and cold calling.
- Drove insurance sales, achieving annual premiums of 500K – 800K per month.
Bancassurance Specialist Manager
Ambank
06.2020 - 08.2021
- Managed territorial sales team and developed 8 branches in northern region, enhancing regional market presence.
- Developed sales strategies that generated consistent recurring business and strengthened client relationships.
- Drove team to achieve banca sales exceeding 500K monthly in annual premium, securing No.1 position among northern teams.
Zone Manager
CIMB Bank
05.2016 - 04.2017
- Managed full Profit & Loss responsibility for RM20M revenue.
- Oversaw daily operations for 4 outlets with a team of 20 to 30 employees.
- Created sales & marketing plans for successful product roll-outs.
- Developed sales distribution & media strategy to enhance market reach.
Sales Manager
EASY RHB Bank
02.2012 - 04.2016
- Managed full profit & loss to increase Northern region revenue by 70% with a team of 12 to 15 staff.
- Full Profit & Loss responsibility to grow the Northern region revenue by 70% with 12 to 15 staffs.
- Delivered exceptional customer service, contributing to strong audit performance.
- Implement creative marketing & promotions through collaborations with malls & various events organizers
- Ranked as the top manager in the Northern region, recognized for exceptional leadership.
Professional Financial Planner
Allianz Berhad
05.2008 - 01.2012
- Formulate plans and strategies to provide best solutions to achieve customers' financial targets.
- Identified and pursued new business development opportunities to expand client base.
- Earned recognition as a Million Dollar Round Table member by consistently meeting sales targets.
Preferred Relationship Manager
United Overseas Bank
05.2006 - 04.2008
- Managed 200 portfolios of high net worth clients, overseeing total assets exceeding RM300K.
- Developed tailored business proposals aligned with customer financial objectives, enhancing client satisfaction.
- Demonstrated expertise in managing unit trusts, global currency investments, and bancassurance products to guide clients effectively.
- Achieved 'Million Dollar Achiever' recognition for unit trust and dual currency investment.
Relationship Manager
Southern Bank
03.2004 - 04.2006
- Supervise RM200K above client portfolio of high net worth individuals.
- Cultivated relationships with high net worth individuals through consistent quality interactions, identifying needs and cross-selling relevant products.
- Achieved monthly targets of AUM 3 million, consistently contributing to portfolio growth.
- Recognized as 'Best Performer' in 2005 for outstanding sales achievements.
Business Development Executive
OSK Securities Berhad
11.2002 - 02.2004
- Create sales for open trading accounts and unit trusts.
- Plan marketing initiatives at trade shows & leveraged referral network to promote business development.
- Promote & educate customers to use online trading platform (OSK188).
- Developed marketing initiatives at trade shows and utilized referral network to drive business development.
- Executed cold calls to prospect external lead sources, advancing the sales process and expanding client base.
Education
MBA - Luxury Brand Management
IFA Paris
Shanghai And Paris 06.2017 - 06.2019
Entrepreneurship Certificate -
CIEE Global Institute
Berlin, Germany03-2019
Bachelors - Arts & Social Science, East Asian Studies & Japanese language, Information Technology
University Malaya
Petaling Jaya, Malaysia01-2002
Skills
Business strategy
Sales development
Business development & Strategy
Coaching
Relationship management
Compliance management
Communication skills
Coaching and mentoring
Sales target achievement
Verbal/written communication
Team player
Certification
Japanese Language Proficiency Level 3
Timeline
Branch Manager
Affin Bank Berhad
09.2025 - Current
Deposit Manager
Bank Islam Berhad
09.2025 - 09.2026
Assistant Vice President Sales & Marketing
KSK Group Berhad
08.2022 - 05.2023
Regional Manager Northern 2
Manulife Insurance Berhad
09.2021 - 03.2022
Bancassurance Specialist Manager
Ambank
06.2020 - 08.2021
MBA - Luxury Brand Management
IFA Paris
06.2017 - 06.2019
Zone Manager
CIMB Bank
05.2016 - 04.2017
Sales Manager
EASY RHB Bank
02.2012 - 04.2016
Professional Financial Planner
Allianz Berhad
05.2008 - 01.2012
Preferred Relationship Manager
United Overseas Bank
05.2006 - 04.2008
Relationship Manager
Southern Bank
03.2004 - 04.2006
Business Development Executive
OSK Securities Berhad
11.2002 - 02.2004
Bachelors - Arts & Social Science, East Asian Studies & Japanese language, Information Technology
University Malaya
Entrepreneurship Certificate -
CIEE Global Institute