Summary
Overview
Work History
Education
Skills
EARLY CAREER HIGHLIGHTS
Timeline
Generic

MELISSA LEE

Marketing Strategy Lead
Kuala Lumpur

Summary

Dynamic marketing leader with 20+ years of experience driving brand and integrated campaigns across media, telecom, tech, and entertainment. Known for crafting compelling narratives, leading cross-functional teams, and aligning marketing strategies with business goals. Adept at navigating complex stakeholder environments and driving innovation in fast-paced markets, with a strong focus on strategic planning, process improvement, and results-driven execution.

Overview

10
10
years of professional experience

Work History

Marketing Strategy Manager (Lead)

Media Prima Omnia Sdn Bhd
04.2020 - Current
  • Led development and execution of integrated marketing campaigns across print, digital, and OTT platforms.
  • Guided strategic messaging and creative direction to support new product launches and content partnerships.
  • Collaborated with content, editorial, ad sales, and external agencies to ensure campaign alignment and brand consistency.
  • Played a key role in repositioning offerings in response to shifting market trends and consumer behavior.

Head of Brand Marketing

Media Prima Bhd (NSTP)
02.2019 - 03.2020
  • Drove brand marketing strategies for three major print titles, focusing on audience engagement and brand visibility.
  • Directed 360 campaign execution across owned media, traditional, and social platforms.
  • Strengthened brand identity and voice through targeted campaigns and stakeholder collaboration.
  • Played a central role in modernizing brand perception and increasing relevance with key audiences.

Digital & Business Strategy Manager

XOX Mobile Berhad
07.2017 - 01.2019
  • Developed marketing initiatives to support the ONEMUSIC app and digital products.
  • Created content strategies to enhance user engagement and brand positioning.
  • Managed cross-functional marketing programs aligned with broader business goals.
  • Identified emerging trends to strengthen customer connection in a competitive telco landscape.

Assistant Marketing Manager

Yonder Music Sdn Bhd
06.2016 - 06.2017
  • Supported marketing and engagement strategies to build app awareness and market presence.
  • Worked closely with artists, content creators, and internal teams to deliver campaigns.
  • Maintained brand identity across digital touchpoints to grow user community.

Business Development Manager

Mobiedge E-Commerce Sdn Bhd
10.2015 - 05.2016
  • Built strategic partnerships and drove initiatives to support client acquisition and retention.
  • Partnered with internal marketing teams on promotional planning and communications.
  • Provided market insights to guide campaign strategy and performance.

Education

Bachelor of Arts - Mass Communications

Curtin University
01.2002

Skills

  • Strategic marketing planning
  • Brand strategy development
  • Developed cohesive campaign initiatives
  • Collaborative leadership
  • Stakeholder relationship management
  • Strategic communications management
  • Sales strategy development
  • Collaborative team management
  • Proficient in handling multiple tasks

EARLY CAREER HIGHLIGHTS

(2002 – 2015) Held progressive roles in marketing, PR, and business development at mTouche Technology, Metroworld Realty, Brandstory Inc, DNP Clothing, and Sony Music Entertainment. Managed campaigns for regional and international brands, supported brand launches and artist promotions, and contributed to the early adoption of content marketing strategies.

Timeline

Marketing Strategy Manager (Lead)

Media Prima Omnia Sdn Bhd
04.2020 - Current

Head of Brand Marketing

Media Prima Bhd (NSTP)
02.2019 - 03.2020

Digital & Business Strategy Manager

XOX Mobile Berhad
07.2017 - 01.2019

Assistant Marketing Manager

Yonder Music Sdn Bhd
06.2016 - 06.2017

Business Development Manager

Mobiedge E-Commerce Sdn Bhd
10.2015 - 05.2016

Bachelor of Arts - Mass Communications

Curtin University

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MELISSA LEEMarketing Strategy Lead