Mei Wai Rachel Lee

Work History

Marketing Executive

Zurich Insurance Malaysia Berhad

01.2021 - 07.2024

Planned and executed events and marketing programs to increase qualified leads.
Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Developed and implemented targeted digital strategy to improve business performance.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Planned and executed marketing campaigns to target groups, areas and wider community.
Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Managed budget allocation and resource utilization to maximize marketing ROI.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Mentored local personnel on best practices and protocols to maximize productivity.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Continually maintained and improved company's reputation and positive image in markets served.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
Increased brand awareness by developing and implementing innovative marketing campaigns.

Administrative Executive

Zurich Insurance Malaysia Berhad

07.2008 - 12.2020

Created and updated records and files to maintain document compliance.
Delivered top-notch administrative support to office staff, promoting excellence in office operations.
Collected data, input records, and protected electronic files.
Scheduled appointments and meetings, organized materials and prepared rooms.
Reduced operational costs with thorough budget analysis and expense tracking, optimizing resource allocation.
Implemented document management system that streamlined filing processes and facilitated easy retrieval of information.
Improved customer satisfaction by promptly addressing inquiries and resolving issues in a timely manner.
Oversaw inventory management, maintaining optimal supply levels while minimizing waste and unnecessary expenses.
Planned and executed events for employees and clients and managed logistics and vendor relations.
Collaborated with cross-functional teams to achieve organizational goals, fostering a positive work environment.
Optimized office space utilization through strategic rearrangement of furniture and equipment; created comfortable and functional work environments.
Assisted with the recruitment process by reviewing resumes, scheduling interviews, and providing feedback on candidates'' fit within the organization.
Sorted, opened, and routed mail and deliveries to meet business requirements.
Maintained protocol throughout routine work days and special events.
Negotiated contracts with vendors to secure favorable terms and pricing for goods and services procured by the company.
Offered technical support and troubleshot issues to enhance office productivity.
Coordinated travel arrangements for executives, ensuring seamless itineraries and reducing expenses.
Updated reports, managed accounts, and generated reports for company database.
Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
Assigned tasks and directed team of office clerks.
Organized and supervised office event planning and building renovations.
Answered high volume of phone calls and email inquiries.
Created and managed office systems to efficiently deal with documentation.
Updated and maintained confidential databases and records.
Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
Filed paperwork and organized computer-based information.
Managed daily office operations, negotiated contracts, managed vendor relations and acted as primary liaison with outside organizations.

Junior Executive

Tokio Marine Insurans (Malaysia) Berhad

09.2003 - 04.2008

Generated comprehensive reports highlighting key business insights for presentation to executive leadership teams.
Established effective communication channels among departments, promoting collaboration toward shared goals in achieving company success.
Provided excellent customer service, resolving issues promptly and nurturing long-term client relationships.
Enhanced team productivity by streamlining processes and implementing efficient organizational systems.
Optimized supply chain management for reduced operational costs and improved delivery timeframes.
Mentored junior staff members, fostering a supportive work environment that encouraged professional growth.
Established and implemented departmental policies, goals and objectives.
Collaborated with back-office team members to facilitate seamless business execution.

Clerk

Tahan Insurance Malaysia Berhad

08.2000 - 08.2003

Maintained filing system and organized customer documents for easy retrieval of information.
Enhanced office organization with regular maintenance of files, records, and supplies inventory.
Utilized strong multitasking skills to manage multiple priorities and tasks, ensuring timely completion of each assignment.
Supported administrative staff with timely completion of daily tasks, ensuring smooth office operations.
Interacted with customers by phone, email, or in-person to provide information.
Issued invoices and followed up on outstanding payments to remind clients to pay on time.
Managed incoming calls professionally, directing callers to appropriate personnel or taking detailed messages when necessary.
Provided quality clerical support through data entry, document management, email correspondence, and overseeing operation of office equipment.
Reviewed files, records and other documents to obtain information to respond to requests.
Assisted in financial tasks such as invoicing, budget tracking, and expense report processing for optimal fiscal management.

Summary

Overview

Work History

Marketing Executive

Administrative Executive

Junior Executive

Clerk

Education

BBA - Business Administration

Skills

Languages

Timeline

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