MD NAZMUL HASAN
24-9-3 Desa Villa Condominium, 3 Jalan Bukit Desa, 58100
Summary
Experienced in A+ Digital Media, with a strong ability to comprehend and define requirements, develop strategic plans, and optimize approaches using current market trends, website analytics, and consumer data. Highly analytical and research-driven, I have gained a deep understanding of various markets and channels. Expertise in investment diversification and maximizing growth opportunities, providing valuable insights for business success.
Overview
8
8
years of professional experience
22
22
Certification
Work History
Digital Marketing Manager(Remote)
IBusiness Formula
10.2024 - 02.2025
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Elevated brand visibility across digital platforms by spearheading comprehensive social media strategies.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
Telesales Executive
Top Operative Ai SDN BHD
10.2024 - 12.2024
- Achieved high call volume daily without sacrificing quality or attention to detail during each interaction.
- Managed a database of leads, ensuring timely follow-up calls and accurate recordkeeping.
- Exceeded monthly sales targets consistently through persuasive selling and excellent communication skills.
- Boosted sales revenue by implementing effective telesales strategies and techniques.
- Delivered informative product presentations that showcased features and benefits, leading to higher conversion rates.
General Manager, Marketing
10 Minute School
03.2024 - 07.2024
- Developing comprehensive digital marketing strategies aligned with the organization's goals
- Taking ownership of monthly and annual Profit and Loss (P&L) growth targets, working collaboratively with cross-functional teams to achieve financial objectives
- Planning, implementing, and controlling proof of concepts through digital media marketing Key Performance Indicators (KPIs) and Metrics
- Conducting performance marketing to optimize ROI on digital campaigns
- Continuously monitoring and identifying changes in marketing trends, both within the education sector and the digital marketing landscape
- Adjusting marketing strategies and resource allocation accordingly
- Leading ideation and brainstorming sessions to develop innovative growth strategies beyond digital marketing, exploring offline and partnership opportunities
- Collaborating with external marketing agencies and vendor partners to leverage their expertise and resources for campaign execution and strategy enhancement
- Evaluating the customer experience across digital media channels and various customer touchpoints
- Implementing improvements based on feedback and insights to enhance customer satisfaction
- Exploring and recommending alternative marketing strategies, both online and offline, to diversify the organization's reach and revenue streams
- Effectively managing marketing budgets, ensuring optimal allocation of resources for maximum impact
- Developing and maintaining a strong and recognizable brand identity for the organization
- Ensuring consistent messaging, visual identity, and brand voice across all marketing channels
- Providing thought leadership and novelty perspective for scaling up the game
Lead, Media & Strategy
FundedNext (Next Ventures)
03.2023 - 12.2023
- Restructured region-wise media plan for 195+ countries, which has played a significant role in increasing revenue over the 3 months hence fueling company growth
- Implemented new content strategy according to the media plan for 195+ countries according to their trends
- Expanded media team from a 5-member to a 10-member powerhouse which has enabled us to tackle larger projects and deliver exceptional results by leveraging the diverse expertise and talents within the team
- Developed and executed a robust and diversified regional media plan for 195+ countries
- Managed quarterly KPIs of the media and strategy team, including both media and SEO teams
- Constantly evaluated, analyzed, and enhanced operational workflows and practices for strategic campaign delivery
- Implemented a new reporting system, including daily, weekly, and monthly reporting, as well as company-wide revenue and media performance reporting
- Integrated Mixpanel as a new CLM and worked on audience strategy for 195+ countries
- Played a vital role in welcoming Emiliano Martinez to Next Ventures
LEAD (Platforms & Performance, MarTech) Bangladesh & Nepal
ADA, Axiata Digital Bangladesh
09.2022 - 02.2023
- Ensured local consumer data integration, cleansing, and harmonizing routines
- Deployed & developed global & local MarTech and AdTech platforms
- Was responsible for ensuring analytics & optimization tools were appropriately integrated with MarTech
- To be an advocate within the industry regarding new capabilities & growth opportunities in MarTech
- Was responsible for conducting system administration tasks related to Marketing Technologies
- Developed & maintained relationships with third-party MarTech vendors & service providers
- Lead projects related to the firm by use of CDP, CLM, & CRM systems and support MarTech
- Lead data privacy and compliance tool implementation
- Supported, developed, & maintained end-user reference material, reporting templates, documentation, guides, & procedures about MarTech
Head of Ad Operations (Platforms & Performance), Bangladesh & Nepal
ADA, Axiata Digital Bangladesh
07.2021 - 08.2022
- Lead ADA Bangladesh Team for Growth Hacking (Previously known as Strategy & Performance)
- Streamlined all the Analytics for Digital Assets (App & Web) of 3 telecom operators, 2 MFSs', 5 eCommerce platforms, 1 ticketing service, and numerous VAS products for the Bangladesh market
- Created ad operation International Resource Hub in Bangladesh by simultaneously looking after accounts of ADA Singapore, Cambodia & Philippines alongside Bangladesh
- Initiated Digital Media School (DMS) Project to cultivate young talents by ensuring relevant training to mitigate resource crisis from intern level to executive pool
- Implemented Travel Ads for a ticketing service client (BD Tickets)
- Implemented the best practices in SEM for all ADA BD Clients
- Ensured constant growth of sales and acquisitions from Digital Channels
- Explored the first ever 'Offline to Online Conversion Attribution' for any telecom operators in Bangladesh
- Brought the best value for all clients in ADA BD through Social & Biddable Platforms
- Created Digital Advertising platform strategies
- Crafted acquisition and/or sales strategies for business growth through Digital Advertising platforms
- Drove innovation projects in the space of Data-Driven Marketing (attribution models for digital & social spending, new targeting strategies, bringing the latest thinking in AdTech & MarTech)
- Created and managed campaigns sourced by the account management team or through strategic house accounts
- Collaborated with the extended digital team of Client Services, Strategy, Creative, and Data Analytics to manage client campaigns including - project management, campaign implementation & analysis, and regular insights and recommendations
- Constantly evaluated, analyzed, and enhanced operations workflow and practiced to enable strategic campaign delivery
- Investigated and managed all systems to keep up-to-date with the most recent campaign information (bidding strategies, ad testing frameworks, targeting details, etc.)
- Drove Customer Experience (CX)/ User Experience (UX) best practices
- Coordinated with the product and data science team in creating effective ad-tech products
- Clients: Robi, Airtel, Nagad, ROBI Digital Services, Binge, Ncell (Nepal), Coral Reef, LG, Eros now, Essilor, Walton, Tap, SCB, Globe (Philippines), Ifad, Digital Hospital, Supermom, Etiqa, Robishop, BD Tickets, MyDrive, DigiCure, BRAC ISD, and Shoplover
Manager, Acquisition and Growth Hacking
ADA, Axiata Digital Bangladesh
12.2020 - 06.2021
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Successfully managed marketing budget and associated market Profit & Loss to develop and execute marketing strategies, budgets, and sales plans for HR Tech business segments
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
- Crafted key market acquisition/sales campaigns across Digital Advertising channels
- Drove Customer Experience (CX)/ User Experience (UX) best practices
- Impulse innovation ventures in the Data-Driven Marketing environment (attribution models for digital & social spends, new targeting strategies, bringing the latest thinking in AdTech & MarTech)
- Clients: Robi, Airtel, Robi VAS services, Nagad, Butterfly, Robishop, Meena Click, E-Orange
Senior Executive, Strategy & Performance
ADA, Axiata Digital Bangladesh
11.2018 - 12.2020
- Assessed market trends and competitors
- Presented findings, projections and recommended actions
- Planned, implemented and managed proposed recommendations and projects
- Collaborated with the extended digital team of Client Services, Strategy, Creative, Data Analytics to manage client campaigns
Executive, Planning & Buying
Asiatic Mindshare Limited
12.2017 - 05.2018
- Worked for the digital media campaign for GrameenPhone 4G launch campaign
- Launched Bioscope (bioscopelive.com) Global launch campaign for the Bangladeshi people and Bengali speaking audience living outside Bangladesh
Executive, Digital Planning & Buying
PHD Media Bangladesh
02.2017 - 11.2017
- Built content strategies for digital media in line with branding and messaging standards
- Managed online marketing strategies such as promotions, viral campaigns, and social media engagement
- Analyzed, experimented, and tested strategies for continuous campaign optimization
- Reviewed digital assets such as text and graphic to improve presentation for strategic SEO, display, and usability on different devices
Education
Bachelor In Information Technology - Information Technology
City University Malaysia
Cyberjaya Advance Diploma - Information Technology
Orkut institute of Technology
01.2016
HSC - Business/ Commerce
Dhaka Commerce College
01.2010
SSC - Business/ Commerce
School & College
01.2008
Skills
- Digital Media Ad Operations
- Media Strategy Development
- Corporate Communication
- Campaign Management
- Project Management
- Sales and Marketing
- Social Media Engagement
- Promotional Planning
- Web Analytics Tracking
- Market Research
- Marketing Technologies
- Organized
- Attentive to Details
- Team Player
- Understands Team Dynamics
- Multi Tasker
- Excellent Communications Skills
- Data Analysis
- Office Management Tool
- AdTech Platforms
- DSP Platforms
Certification
Google Ads Video Certification, Google Ads Search Certification, Google Ads Mobile Certification, Google Ads Display Certification, Google Ads App Certification, Google Analytics Individual Qualification, Google Digital Guru (Level: Expert), Google Ads Shopping Certification, Facebook Certified Media Buying Professional, Facebook Certified Media Planning Professional, Data Analytics for Business Professionals, WordPress Ecommerce: WooCommerce, Learning Google Tag Manager, Excel: Macros and VBA for Beginners, Data Visualization for Marketers, TikTok Platform Certification, Team Management & Leadership, Consumer Lifecycle Management (CLM) - CleverTap, Meta Ads Optimization, Data Privacy, Cyber Risk Management, Consumer Data Platform (CDP) - TreasureData, Forex Trading
Accomplishments
- Best Ad Ops Award in South-East Asia (The DRUM Awards)
Languages
Bengali
English
Timeline
Digital Marketing Manager(Remote)
IBusiness Formula
10.2024 - 02.2025
Telesales Executive
Top Operative Ai SDN BHD
10.2024 - 12.2024
General Manager, Marketing
10 Minute School
03.2024 - 07.2024
Lead, Media & Strategy
FundedNext (Next Ventures)
03.2023 - 12.2023
LEAD (Platforms & Performance, MarTech) Bangladesh & Nepal
ADA, Axiata Digital Bangladesh
09.2022 - 02.2023
Head of Ad Operations (Platforms & Performance), Bangladesh & Nepal
ADA, Axiata Digital Bangladesh
07.2021 - 08.2022
Manager, Acquisition and Growth Hacking
ADA, Axiata Digital Bangladesh
12.2020 - 06.2021
Senior Executive, Strategy & Performance
ADA, Axiata Digital Bangladesh
11.2018 - 12.2020
Executive, Planning & Buying
Asiatic Mindshare Limited
12.2017 - 05.2018
Executive, Digital Planning & Buying
PHD Media Bangladesh
02.2017 - 11.2017
Advance Diploma - Information Technology
Orkut institute of Technology
HSC - Business/ Commerce
Dhaka Commerce College
SSC - Business/ Commerce
School & College
Bachelor In Information Technology - Information Technology
City University Malaysia
Similar Profiles
SERGIO SOTOSERGIO SOTO
SBA Business Lending Expert at iBusiness FundingSBA Business Lending Expert at iBusiness Funding
Jordan HackneyJordan Hackney
Small Business Loan Closing Manager at IBusiness Funding, LLC -RemoteSmall Business Loan Closing Manager at IBusiness Funding, LLC -Remote
Samantha GarciaSamantha Garcia
Receptionist at IBusiness Solutions LtdReceptionist at IBusiness Solutions Ltd
GIULIA CALIANIGIULIA CALIANI
Maestra scuola dell'infanzia at MINISTERO ISTRUZIONEMaestra scuola dell'infanzia at MINISTERO ISTRUZIONE
Silvia PietriniSilvia Pietrini
Operaia stiratrice at Azienda Toscano AbbigliamentiOperaia stiratrice at Azienda Toscano Abbigliamenti