Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
MD AYUB MOLLAH

MD AYUB MOLLAH

Retention Marketing Manager
Cyberjaya

Summary

Dynamic, performance-driven specialist with over 3.5 years of experience in retention and communication strategies. Expertise in promotional design, customer retention initiatives, KPI-driven planning, and multi-channel communications. Proven ability to collaborate across departments, execute impactful campaigns, and create localized content that drives acquisition and retention growth. Committed to leveraging data-driven insights to enhance customer engagement and achieve strategic business objectives.

Overview

3
3
years of professional experience
2027
2027
years of post-secondary education
2
2
Certifications
4
4
Languages

Work History

Marketing Specialist

Confidential
07.2024 - Current
  • Managing communication channels across various platforms, ensuring consistent and effective brand messaging.
  • Developing and curating content that engages target audiences, and drives brand visibility.
  • Optimizing marketing strategies by analyzing performance metrics, and enhancing communication effectiveness across channels.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.

Retention Specialist

Confidential
08.2023 - 2024
  • Successfully maintained a 56% retention rate using various channels, such as Email, SMS, WhatsApp, and Push Notifications.
  • Enhanced customer reactivation by 15% through focused campaigns and loyalty programs.
  • Boosted customer satisfaction by evaluating feedback and implementing essential retention strategies.
  • Analyzed customer behavior and data to identify trends and develop customer retention strategies.
  • Handled escalated customer complaints professionally, de-escalating situations while finding mutually beneficial resolutions.

Operations Analyst

Hashtag Infotech
03.2022 - 08.2023
  • Tracked activities and created detailed presentations to support informed decision-making, resulting in a 150% growth for the company in a single year.
  • Conducted thorough investigations into complaints, resulting in actionable insights, and enhanced processes.
  • Excelled in trend analysis and recognizing areas for continuous improvement, receiving the Employee of the Month award twice.
  • Managed multiple projects simultaneously, delivering results within tight deadlines while maintaining high-quality standards.
  • Strengthened communication between departments, facilitating a seamless flow of information for faster decision-making processes.

Education

BBA - Business And Technology

University of Cyberjaya
Cyberjaya, Selangor
12-2026

Skills

Customer Retention Strategy

Certification

Certifications: Certified Data Scientist from Oeson Learning™ (Aug 2023) | Google Data Analytics from Coursera (Aug 2022, Credential ID: ZZU 2SX 42Q) | Cisco Certified Network Associate Wireless from Creative IT Institute (Feb 2024) | Get a Job in Digital Marketing (no experience) from Semrush (Nov 2024, Credential ID: cdc0d678e8) | Customer Retention from LinkedIn (Jan 2024)

Timeline

Marketing Specialist

Confidential
07.2024 - Current

Retention Specialist

Confidential
08.2023 - 2024

Operations Analyst

Hashtag Infotech
03.2022 - 08.2023

BBA - Business And Technology

University of Cyberjaya

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MD AYUB MOLLAHRetention Marketing Manager