MD AYUB MOLLAH
Retention Marketing Manager
Cyberjaya
Summary
Dynamic, performance-driven specialist with over 3.5 years of experience in retention and communication strategies. Expertise in promotional design, customer retention initiatives, KPI-driven planning, and multi-channel communications. Proven ability to collaborate across departments, execute impactful campaigns, and create localized content that drives acquisition and retention growth. Committed to leveraging data-driven insights to enhance customer engagement and achieve strategic business objectives.
Overview
3
3
years of professional experience
2027
2027
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Marketing Specialist
Confidential
07.2024 - Current
- Managing communication channels across various platforms, ensuring consistent and effective brand messaging.
- Developing and curating content that engages target audiences, and drives brand visibility.
- Optimizing marketing strategies by analyzing performance metrics, and enhancing communication effectiveness across channels.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Retention Specialist
Confidential
08.2023 - 2024
- Successfully maintained a 56% retention rate using various channels, such as Email, SMS, WhatsApp, and Push Notifications.
- Enhanced customer reactivation by 15% through focused campaigns and loyalty programs.
- Boosted customer satisfaction by evaluating feedback and implementing essential retention strategies.
- Analyzed customer behavior and data to identify trends and develop customer retention strategies.
- Handled escalated customer complaints professionally, de-escalating situations while finding mutually beneficial resolutions.
Operations Analyst
Hashtag Infotech
03.2022 - 08.2023
- Tracked activities and created detailed presentations to support informed decision-making, resulting in a 150% growth for the company in a single year.
- Conducted thorough investigations into complaints, resulting in actionable insights, and enhanced processes.
- Excelled in trend analysis and recognizing areas for continuous improvement, receiving the Employee of the Month award twice.
- Managed multiple projects simultaneously, delivering results within tight deadlines while maintaining high-quality standards.
- Strengthened communication between departments, facilitating a seamless flow of information for faster decision-making processes.
Education
BBA - Business And Technology
University of Cyberjaya
Cyberjaya, Selangor12-2026
Skills
Customer Retention Strategy
Multi-Channel Content & Communication
KPI & Data-Driven Planning
Team Leadership & Training
Promo Design & Localization
Strategic Campaign Planning
Cross-Department Collaboration
Process Design & Optimization
Data & Market Analysis
Localization & Cultural Fit
Sales strategies
Certification
Certifications: Certified Data Scientist from Oeson Learning™ (Aug 2023) | Google Data Analytics from Coursera (Aug 2022, Credential ID: ZZU 2SX 42Q) | Cisco Certified Network Associate Wireless from Creative IT Institute (Feb 2024) | Get a Job in Digital Marketing (no experience) from Semrush (Nov 2024, Credential ID: cdc0d678e8) | Customer Retention from LinkedIn (Jan 2024)
Timeline
Marketing Specialist
Confidential
07.2024 - Current
Retention Specialist
Confidential
08.2023 - 2024
Operations Analyst
Hashtag Infotech
03.2022 - 08.2023
BBA - Business And Technology
University of Cyberjaya