Maz Zahidah Binti Zainuddin
Bandar Puncak Alam
Summary
Results-oriented Senior Business Development Executive with a strong culinary and food research background. Spearheaded franchise growth by identifying key clients and crafting targeted proposals. Expanded market presence through strategic planning and innovative marketing initiatives. Collaborated with franchisee clients to assess needs and deliver exceptional service.
Overview
10
10
years of professional experience
Work History
Senior Business Development Executives
KyoChon Sdn Bhd
12.2023 - Current
- Coordinate franchise communication for SOP marketing updates and QC checks.
- Developed business growth plans by identifying key clients, critical targets and priority service lines.
- Recce new potential outlet locations for expansion opportunities.
- Coordinated with finance and operations teams to forecast sales targets and budget allocations for franchise.
- Created effective marketing, sales and promotional initiatives to drive revenue.
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Tailored business proposals to Franchise client needs, significantly improving proposal acceptance rates.
- Delivered performance updates, quarterly business reviews and planning meetings.
- Planned strategic brand-building events to expand product portfolio.
- Managed escalated client enquiries with exceptional professionalism and enthusiasm to maintain trust and reliability.
- Improved customer acquisition rates through targeted discussions on market segmentation and pricing strategies.
- Reviewed sales data to forecast market trends and adapt marketing strategies.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Resolved customer queries and problems using effective communication and providing step-by-step solutions.
Business Development Executives
Sirah Heritage Sdn Bhd
12.2021 - 11.2023
- Testing new equipment for new recipes
- Part of team for developing new recipes
- Testing and developing new SOP for new recipes
- Part of the recce and observation team for new locations for potential new outlets
- Developed business plans to establish revenue and growth.
- Achieved service time and quality targets.
- Collaborated with team members to achieve target results.
- Contributed to recipe development and refinement, keeping the menu innovative and appealing to customers.
- Participated in recipe development and testing, contributing to menu diversity and appeal.
- Led cross-functional teams in the execution of business development strategies, achieving targeted objectives.
- Coordinated with research and development teams, providing expert advice on mixing techniques and equipment.
Homestays Manager
Imarah Villa
05.2020 - 12.2021
- Secure incoming booking
- Coordinates events including family bookings and small weddings
- Coordinates catering to fulfil customer needs
- Managed complaints with calm, clear communication and problem-solving.
- Maintained clean, safe working environments to eliminate accident risks.
- Engaged with customers to better understand needs and deliver excellent service.
R&D Junior Executives
SC Food Industry Sdn Bhd
08.2018 - 04.2020
- Collaborated with R&D Chef to develop and implement processes for successful new product introductions.
- Drafted SOPs and post-processing reports to standardise recipes and improve operational efficiency.
- Achieved timely completion of projects by utilising strong planning and coordination skills.
- Prepared and weighed ingredients for R&D, ensuring accurate measurements for recipe consistency.
- Actively listened to customers to fully understand requests and address concerns.
- Prepared range of written communications, documents and reports.
Celebrity Chef Assistant
SUKASUCRE BISTRO
12.2016 - 07.2018
- Cooked and tested new recipes for menu development, contributing to enhanced culinary offerings
- Prepared ingredients for chef roadshows, ensuring quality and presentation standards
- Collaborated with sponsors to coordinate food testing for roadshows and events, fostering partnerships
Education
Bachelor Degree - Culinary Arts
MANAGEMENT AND SCIENCE UNIVERSITY
School of Hospitality and Creative arts12-2023
Diploma - Culinary Arts
MANAGEMENT AND SCIENCE UNİVERSAL
Shah Alam01-2016
Skills
- Business growth planning
- Sales forecasting
- Market analysis
- Customer acquisition
- Client management
- Partnership management
- Proposal development
- Strategic planning
- Product innovation
- Event coordination
- Quality control
- Problem solving
- Complaint resolution
- Communication skills
- Active listening
- Calm under pressure
- Commitment to excellence
Custom
- Ms Diana, Sirah Heritage Operation Manager, +60 11 3377 8398
- Zarifah Asilah, KyoChon Assistance Manager, +60 10-226 9723
Timeline
Senior Business Development Executives
KyoChon Sdn Bhd
12.2023 - Current
Business Development Executives
Sirah Heritage Sdn Bhd
12.2021 - 11.2023
Homestays Manager
Imarah Villa
05.2020 - 12.2021
R&D Junior Executives
SC Food Industry Sdn Bhd
08.2018 - 04.2020
Celebrity Chef Assistant
SUKASUCRE BISTRO
12.2016 - 07.2018
Bachelor Degree - Culinary Arts
MANAGEMENT AND SCIENCE UNIVERSITY
Diploma - Culinary Arts
MANAGEMENT AND SCIENCE UNİVERSAL