Mazura Nasarudin
Director Of Business Development
Desa Pandan
Summary
Proven leader in driving business growth at Sunway Putra Hotel Kuala Lumpur, adept in key account management and sales training. Enhanced client engagement and optimized service delivery, achieving significant revenue increases. Skilled in social media marketing and performance management, demonstrating a strong blend of strategic and interpersonal abilities. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
34
34
years of professional experience
Work History
Director of Business Development
Sunway Putra Hotel Kuala Lumpur
10.2023 - Current
- Negotiated, prepared, and signed contracts with clients.
- Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Analyzed market trends and competitor data, informing strategic decision-making processes for business growth opportunities.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
- Increased client base by developing and implementing effective business development strategies.
- Streamlined internal processes for improved efficiency, resulting in accelerated project completion rates.
Director of Sales
Sunway Putra Hotel Kuala Lumpur
01.2018 - 09.2023
- Monitored and coordinated workflows to optimize resources.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented robust sales tracking systems to monitor progress against targets and provide actionable insights for improvement efforts.
- Managed team of sales representatives, providing guidance, coaching and support.
- Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
Assistant Director of Sales
Sunway Putra Hotel Kuala Lumpur
04.2016 - 12.2017
- Developed comprehensive sales plans for achieving annual targets and driving business growth.
- Mentored junior sales staff members, providing guidance on best practices and professional development opportunities.
- Assessed client feedback regularly in order to make necessary adjustments or enhancements within the department''s approach.
- Oversaw key account management, building lasting relationships with clients to secure repeat business.
Revenue Manager
Grand Dorsett Subang
05.2015 - 03.2016
- Incorporated customer feedback into pricing strategy adjustments, enhancing overall guest satisfaction while maximizing revenues.
- Identified issues regarding delayed or incomplete payments and followed through to resolution.
- Hired, trained and managed revenue department team members and developed engaged, high-functioning performers.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
- Conducted comprehensive performance reviews, identifying areas for improvement in revenue management strategies.
- Performed month-end reconciliation and developed reporting metrics in coordination with corporate finance executives.
- Developed and distributed quarterly management revenue and analysis reports using proven software tools.
- Identified new business opportunities through market research and competitive intelligence gathering techniques.
Reservation Manager
Sunway Putra Hotel Kuala Lumpur
01.2012 - 04.2015
- Analyzed booking trends to forecast demand, enabling informed decision-making on pricing strategies.
- Enhanced customer satisfaction by efficiently managing reservation inquiries and bookings.
- Conducted regular audits of reservation records to ensure accuracy, minimizing discrepancies and potential conflicts.
- Proactively identified areas for improvement within the reservations department, implementing strategic changes as needed.
- Trained and mentored reservation agents, enhancing their skills for optimal performance and professional growth.
- Developed strong relationships with travel agencies and corporate clients, ensuring repeat business.
- Introduced a new cancellation policy that reduced last-minute cancellations while still catering to guest needs effectively.
- Meticulously managed group bookings for events and conferences, providing exceptional service tailored to each group''s needs.
Reservation Manager
Hotel Istana Kuala Lumpur City Centre
01.1991 - 12.2011
- Analyzed booking trends to forecast demand, enabling informed decision-making on pricing strategies.
- Enhanced customer satisfaction by efficiently managing reservation inquiries and bookings.
- Handled high volumes of incoming calls professionally while multitasking other administrative tasks essential to the role.
- Resolved escalated customer issues promptly, maintaining positive brand reputation among guests and industry professionals alike.
- Maintained comprehensive knowledge of property features, amenities, policies, and local attractions to provide accurate information to guests at all times.
- Streamlined the reservations process for improved guest experience and increased booking rates.
- Coordinated closely with other departments, such as housekeeping and front office, to ensure seamless guest experiences from booking through checkout.
- Meticulously managed group bookings for events and conferences, providing exceptional service tailored to each group''s needs.
- Optimized revenue management practices by regularly reviewing competitor pricing and market trends.
- Developed strong relationships with travel agencies and corporate clients, ensuring repeat business.
- Conducted regular audits of reservation records to ensure accuracy, minimizing discrepancies and potential conflicts.
- Collaborated with sales and marketing teams to develop promotional offers that drove revenue growth.
- Established effective communication channels between departments for seamless coordination of guest services.
Education
Diploma in Hospitality Management
Kolej Damansara Utama
Petaling Jaya, Selangor, Malaysia 04.2001 -
SPM
Sekolah Menegah Perempuan Sri Aman
Petaling Jaya, Selangor, Malaysia01.1988
Skills
Customer Engagement
Sales training and leadership
Key Account Management
Social Media Marketing
Service Delivery Optimization
Performance Management
Pricing strategy
Business Modeling
Languages
English, Malay
Native language
English
Proficient
C2
Malay
Advanced
C1
Interests
Travelling
Music
Timeline
Director of Business Development
Sunway Putra Hotel Kuala Lumpur
10.2023 - Current
Director of Sales
Sunway Putra Hotel Kuala Lumpur
01.2018 - 09.2023
Assistant Director of Sales
Sunway Putra Hotel Kuala Lumpur
04.2016 - 12.2017
Revenue Manager
Grand Dorsett Subang
05.2015 - 03.2016
Reservation Manager
Sunway Putra Hotel Kuala Lumpur
01.2012 - 04.2015
Diploma in Hospitality Management
Kolej Damansara Utama
04.2001 -
Reservation Manager
Hotel Istana Kuala Lumpur City Centre
01.1991 - 12.2011
SPM
Sekolah Menegah Perempuan Sri Aman