Micrsoft Office
Maznimafi Binti Khulidin
Sales & Marketing / Business Development
Ipoh,08
Summary
Talented Director with excellent marketing, customer service and facility oversight skills coupled with more than 23 years of experience. Highly effective and comfortable working with people at all organizational levels. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
2
2
Languages
4
4
years of post-secondary education
16
16
years of professional experience
Work History
Director-Marketing & Business Development
IRHAM CULIPRENEUR SDN BHD
IPOH, PERAK
02.2019 - 12.2020
- Lead business development department for government and corporate for events and training related to hospitality industry.
- Planning annual budget and events.
- Work closely with CEO to determine appropriate marketing strategies in all market segments towards maximizing the company revenues and goals.
- Conduct monthly meeting for group sales and marketing team and prepare written status report for management detailing sales personnel activities, marketing activities, strategies and planning.
- Soliciting for strategic partner with local colleges for marketing and training services.
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
Head of Sales & Marketing
FLAMINGO HOTEL BY THE LAKE KUALA LUMPUR
Ampang, Selangor
01.2016 - 01.2019
- Lead Sales & Marketing department and establishing sales goals, recruitment and training and revising SOPs for sales department.
- Monitoringt on daily sales activities, marketing strategies for short term and long term in order to increase revenue for the hotels as a group.
- Produce the annual marketing/business plan, budgets and rooms revenue forecasts, providing for the proper positioning of the hotels.
- Work closely with Chief Operation Officer and Hotel Manager to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues.
- Planning annual business and sales plan/budget and any other promotion campaigns with the aim to increase hotel sales.
- Customizing packages such as Weddings, Dinners, Seminar, and etc.
- Identifies the needs for timely adjustment of marketing plans and priorities to meet the changing economic and program/product design.
- Responsible for contracting with local and oversea agents.
- Conduct monthly meeting for group sales and marketing team and prepare written status report for management detailing sales personnel activities, marketing activities, strategies and planning.
- Planningandimplementation of print advertisement for newspaper andselected magazines.
- To create awareness for the hotels through events, promotions as well as charities.
- To ensure all creative/visual that goes out from the studio, be it A&P materials, multimedia as well as photography is presentable and up to the market trend.
- Personally, handles the Travel Agent segment and key government accounts ie.
- Kementerian Pendidikan Tinggi, Lembaga Peperiksaan Malaysia, Kementerian Sumber Manusia, Kementerian Pelajaran Malaysia, Kementerian Kesihatan Malaysia.
- Others: Oil and Gas, GLC's
DIRECTOR OF SALES
SETIA AWAN HOLDINGS SDN BHD, D'HOTEL AND CORAL BAY BEACH RESORT
03.2013 - 10.2015
- Monitor daily sales and marketing movement for HQ and other branches.
- (Pangkor and Bandar Seri Iskandar, Perak) Planning annual business and sales plan/budget and any other promotion campaigns with the aim to increase sales volume.
- Developing new products development such as smart-partnership with GLC, Corporate and Government.
- To managemarketintelligence, monitor product competitiveness, market trends, salesanalysis andforecasting, competitor analysis and to increase customer base by prospecting and creating new business opportunities.
- Responsible for contracting and negotiating rates with local and oversea agents.
- Develops, reviews, updates andimplements business strategic planning, including sales, financial performance andnew product development.
- Liaising with travel partners, tour operators and hotels, to manage bookings, schedules & promotions.
- Participates in formulating and administering company policies, directing and coordinating all divisional department activities to develop and implement long-range goals and objectives to meet business and profitability growth objectives.
Director of Sales and Marketing
SANI HOTEL KUALA LUMPUR
01.2011 - 02.2013
- Lead the Sales & Marketing department andhotel operations Preparation of monthly reports, marketing plan and budget plan Prepared and updates the Standard Operating Procedures for all the department.
- Formulating and creating effective packages for all business segmentation.
- Ensure timely, accurate & competitive selling prices for all hotel products Ensure zero discrepancies.
- To constantly motivate staff to maximize productivity and commitment.
- Personally, handles the Travel Agent segment and Corporate accounts, mainly from Banks and Associations Maznimafi Binti Khulidin.
Senior Sales Manager
THE LEGEND RESORT CHERATING
Cherating, Pahang
01.2009 - 01.2011
- Report to the Vice President of Sales & Marketing Preparation of monthly reports, marketing plan Managing government and GLC account Manage to bring back-to-back sales from the University of Malaya from all faculties for their family days and team building activities.
SALES MANAGER
SWISS GARDEN RESORT DAMAI LAUT LUMUT
01.2003 - 01.2005
- Report to the Director of Sales Preparation of monthly reports, marketing plan Handling northern region for government and GLC account.
SALES MANAGER
EXCELSIOR HOTEL IPOH
01.2001 - 01.2003
- Report to the General Manager Handling government and GLC account.
Education
MBA - BUSINESS MANAGEMENT
UniRazak
Kuala Lumpur 10.2020 - 12.2021
DIPLOMA - OFFICE MANAGEMENT
UNIVERSITI UTARA MALAYSIA
01.2006 - 08.2008
Skills
Conflict resolution
Software
Timeline
MBA - BUSINESS MANAGEMENT
UniRazak
10.2020 - 12.2021
Director-Marketing & Business Development
IRHAM CULIPRENEUR SDN BHD
02.2019 - 12.2020
Head of Sales & Marketing
FLAMINGO HOTEL BY THE LAKE KUALA LUMPUR
01.2016 - 01.2019
DIRECTOR OF SALES
SETIA AWAN HOLDINGS SDN BHD, D'HOTEL AND CORAL BAY BEACH RESORT
03.2013 - 10.2015
Director of Sales and Marketing
SANI HOTEL KUALA LUMPUR
01.2011 - 02.2013
Senior Sales Manager
THE LEGEND RESORT CHERATING
01.2009 - 01.2011
DIPLOMA - OFFICE MANAGEMENT
UNIVERSITI UTARA MALAYSIA
01.2006 - 08.2008
SALES MANAGER
SWISS GARDEN RESORT DAMAI LAUT LUMUT
01.2003 - 01.2005
SALES MANAGER
EXCELSIOR HOTEL IPOH
01.2001 - 01.2003
Similar Profiles
GAUTHAMT VELAYUDAMGAUTHAMT VELAYUDAM
OPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHDOPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHD
Aileen Sue Ping LeeAileen Sue Ping Lee
Regional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHDRegional Service Manager at SIEMENS MALAYSIA SDN BHD/SIEMENS ENERGY SDN BHD
Tan Jeng BangTan Jeng Bang
Auditor (Full-Time) at Global Professional Solutions Sdn Bhd (Zhonghui Anda (KL) Sdn Bhd)Auditor (Full-Time) at Global Professional Solutions Sdn Bhd (Zhonghui Anda (KL) Sdn Bhd)