MAZNIMAFI KHULIDIN
Kajang, Selangor,10
Summary
Experienced Director of Sales with over 20 years of demonstrated success in the Hospitality Industry. Adept at utilizing a strategic mindset to boost revenue, elevate brand recognition, and surpass customer expectations. Pursuing a dynamic leadership position to apply expertise in team supervision, market evaluation, and cutting-edge marketing tactics, aiming to elevate the organization to unparalleled achievements within the demanding hospitality sector.
Overview
21
21
years of professional experience
Work History
Director of Sales and Marketing (Hospitality Department)
DHS PREMIER SDN BHD
2022.02 - 2024.05
- Orchestrated daily sales, marketing, and event operations to enhance revenue growth within the organization.
- Supervised three branches encompassing suites and government chalets in Kedah and Perlis, ensuring optimal operational efficiency.
- Formulated and implemented effective sales strategies, resulting in a notable 20% sales increase in the initial quarter.
- Devised and executed targeted campaigns, leading to a 15% rise in customer acquisition over the previous year.
- Introduced feedback mechanisms and conducted data analysis, culminating in a significant 25% enhancement in customer satisfaction ratings.
- Managed the sales and marketing budget, achieving a 10% reduction in costs while maximizing return on investment.
- Anticipated industry trends and contributed to the formulation of innovative strategies that surpassed benchmarks by 30%.
- Fostered collaboration with other departments, yielding a 12% enhancement in cross-functional efficiency to ensure a seamless guest experience.
Head of Sales And Marketing
FLAMINGO HOTEL BY THE LAKE
2015.11 - 2020.08
- Spearheaded development and implementation of sales and marketing strategies, resulting in a notable 15% surge in annual revenue.
- Demonstrated visionary leadership, cultivating a collaborative and high-performance ethos within he team.
- Achieved exceptional outcomes by enhancing annual revenue by 15% through targeted sales campaigns and strategic pricing models.
- Skillfully negotiated lucrative contracts and alliances with pivotal clients and partners.
- Amplified brand visibility and recognition through impactful marketing initiatives, leading to a 20% expansion in customer loyalty and market share.
- Conducted comprehensive market research to discern emerging trends, competitive landscapes, and customer preferences.
- Orchestrated highly effective digital marketing campaigns, yielding a remarkable 25% surge in online bookings.
- Represented the hotel at industry gatherings, conferences, and trade exhibitions, garnering acclaim for adept relationship-building and contributing to enhanced client satisfaction and repeat business.
- Proficient in market segmentation, specializing in Government, GLC, and Corporate sectors.
- Supervised and cultivated relationships with Online Travel Agents (OTAs) and Travel Agents (TAs), ensuring diligent oversight and collaboration.
Director of Business Development
PUTERI RESORT AYER KEROH
2013.08 - 2015.10
- Develop and execute comprehensive business development strategies aligned with the overall goals and objectives of Puteri Resort Ayer Keroh
- Drive sales initiatives to achieve revenue targets, focusing on both individual and group bookings
- Oversee the development and execution of marketing campaigns to promote the resort's offerings and enhance brand awareness
- Collaborate with the marketing team to create compelling promotional materials and messaging
- Identify and establish strategic partnerships with local businesses, travel agencies, and event organizers to drive mutually beneficial collaborations
- Lead and inspire a high-performing business development team, providing guidance, support, and mentorship
- Conduct regular financial analyses to evaluate the effectiveness of business development strategies
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Director of Sales
SANI HOTEL KUALA LUMPUR
2011.10 - 2013.07
- Developed and executed comprehensive sales strategies to drive revenue growth, increase market share, and achieve sales targets
- Led a high-performing sales team, providing guidance and support in aligning efforts with organizational goals
- Established and nurtured strong relationships with key clients, including corporate accounts, travel agencies, and event planners
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Senior Sales Manager
THE LEGEND RESORT CHERATING
2009.07 - 2011.06
- Spearheaded and managed the entire sales cycle, from prospecting and lead generation to closing deals and post-sales support, ensuring revenue targets are consistently met and exceeded
- Developed and implemented strategic sales plans to align with the resort's business objectives, identifying new market opportunities and optimizing revenue streams
- Led and mentored a high-performing sales team, providing guidance, training, and support to maximize individual and collective performance
- Cultivated and maintained strong relationships with key clients, industry partners, and travel agencies to enhance the resort's market presence and drive sales growth
- Analyzed market trends, competitor activities, and customer feedback to adapt sales strategies and capitalize on emerging opportunities
- Collaborated with cross-functional teams, including marketing, operations, and finance, to ensure seamless coordination and implementation of sales initiatives
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Senior Sales Manager
TELUK DALAM BEACH RESORT
2008.11 - 2009.06
- Represented the company at customer meetings, trade shows, and conferences, enhancing brand awareness
- Developed and executed advertising strategies for increased brand visibility
- Redesigned and launched the company website to convey the brand effectively
- Collaborated with media representatives to optimize coverage of special events
- Analyzed performance data for promotions, improving future event planning
- Streamlined marketing procedures and updated protocols for optimized promotion releases
- Ensured compliance with specifications by inspecting layouts and editing promotional materials
- Worked closely with clients and tourism stakeholders to design promotions exceeding sales goals
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Senior Sales Manager
SWISS GARDEN RESORT DAMAI LAUT
2003.01 - 2005.12
- Plan and implement daily sales and marketing strategies to drive short and long-term revenue growth for the hotel
- Create annual marketing/business plans, budgets, and room revenue forecasts, ensuring effective hotel positioning
- Collaborate with the Director of Sales to optimize sales strategies in corporate and government segments for maximum revenue
- Represent the hotel at International Trade Shows (e.g., NATAS Singapore, Travel Malaysia) and local Trade Shows (e.g., MATTA Fair), fostering connections and promoting the hotel's offerings
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Sales Manager
TELUK DALAM RESORT
2003.01 - 2005.12
- Formulated strategic sales plans to drive increased sales, enhance customer loyalty, and boost market awareness
- Increased profitability through the development of effective sales pipelines using diverse marketing channels and strategies
- Monitored and trained the sales team to optimize performance and achieve set targets
- Led contracting and rate negotiations with local and overseas agents to ensure cost-effective partnerships
- Managed the Corporate and Government market segment, demonstrating proactive market responsiveness
- Expertise in market segmentation with a focus on Government, GLC, and Corporate sectors
- Oversaw and managed relationships with Online Travel Agents (OTA's) and Travel Agents (TA's), ensuring effective monitoring and collaboration.
Education
Master of Business Administration -
OPEN UNIVERSITY MALAYSIA
Petaling Jaya, Selangor12.2025
Diploma in Office Management -
UNIVERSITI UTARA MALAYSIA (UUM)
Sintok Kedah01.2008
Skills
- Communication
- Teamwork
- Adaptability
- Problem-Solving
- Leadership
- Strategic Thinking
- Facebook Business Tools
- SWOT Analysis
- Active Campaign
- Marketing and Sales Strategies
- Negotiation Skills
- Budget Planning and Management
Additional Information
Can commence work: Anytime / Immediately
Expected Salary: RM7000 (Negotiable)
Driving License: D
Languages
Malay
English
Profile
Mobile Number: 012 8862539
Email Address: afie7370@gmail.com
Home Address: B-11-3A, Tiara Imperio Residence, 43000 Kajang, Selangor
Information - Date Of Birth
03/03/73
References
Provided Upon Request
Timeline
Director of Sales and Marketing (Hospitality Department)
DHS PREMIER SDN BHD
2022.02 - 2024.05
Head of Sales And Marketing
FLAMINGO HOTEL BY THE LAKE
2015.11 - 2020.08
Director of Business Development
PUTERI RESORT AYER KEROH
2013.08 - 2015.10
Director of Sales
SANI HOTEL KUALA LUMPUR
2011.10 - 2013.07
Senior Sales Manager
THE LEGEND RESORT CHERATING
2009.07 - 2011.06
Senior Sales Manager
TELUK DALAM BEACH RESORT
2008.11 - 2009.06
Senior Sales Manager
SWISS GARDEN RESORT DAMAI LAUT
2003.01 - 2005.12
Sales Manager
TELUK DALAM RESORT
2003.01 - 2005.12
Master of Business Administration -
OPEN UNIVERSITY MALAYSIA
Diploma in Office Management -
UNIVERSITI UTARA MALAYSIA (UUM)
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