Mazlan Moin (M Prada)

Enhanced brand presence and recognition by developing and implementing strategic marketing campaigns.

Expanded clientele base through effective networking and CRM.

Boosted client revenue with targeted brand positioning, messaging and on-ground events.

Responsible for the merchant acquiring business profitability and efficiency by working closely with BNM, merchant providers and end users. Primarily drive customer acquisition across all regions, with a key focus to develop customer base and maintain existing customer relationships. Assuming indirect accountability of people, resources and business opportunities in line with Sales Management’s objectives.

Responsible for the overall key pillars of Corporate Responsibility (CR) by undertaking responsible corporate practices to creating corporate sustainability for the future. This includes of "Elevating Communities", "Inspiring the Workplace", "Enriching the Marketplace", and "Sustaining the Environment" (in no order of priority). CR goes beyond donations, sponsorships and charity works. Embedding CR practices into the overall business operations, products and services development to leverage for business sustainability, and putting forth impactful values for each involved staff. Significantly driving the Bank and its employees to greater inspirational heights by intensifying the importance and awareness towards CR.

Supporting and organised branding, event, and marketing campaigns for Malays and Non-Malays markets, nationwide.

Coordinated sponsorship and CR programmes with ASTRO and clients.

Human Resources - Recruitment, Compensation & Benefits roles for UMW Toyota Motor.