Matthew Jason Anthony
Social Media Marketer
Kuala Lumpur,Malaysia
Summary
A Social Media Marketer with a background in social media and 2+ years experience growing revenue and social presence for brands. Seeking to use proven knowledge and skills on the industry to grow and improve brand's social presence.
Overview
2
2
years of professional experience
Work History
Associate, Integration (Social & Content)
Entropia Global - A Part Of Accenture
Kuala Lumpur, Malysia
06.2022 - Current
- Assist the brand team in formulating & implementing effective advertising and marketing plans for clients.
- Familiarizing client's core message & target audience while Ideating content that speaks to the tone and key audience of the brand.
- Create engaging content that is omnichannel.
- Interpret creative direction and adapt points from creative briefs to persuasive social copy contents.
- Communicate with clients to align on upcoming campaigns.
- Create engaging writing content that is disseminated across various channels.
- Coordinate with design and marketing team for on-ground projects.
- Provide timely and consistent communication to clients, vendors, and the internal team on the status of projects
Copywriter
BUILDBEINGS
Kuala Lumpur, Malaysia
07.2020 - 06.2021
- Edit, proofread and improve content to ensure fitness.
- Ensure content is up to standard with current market trends
- Ensure social media captions are well organized
- Deliver engaging content on a regular basis
Content Marketing Executive Cum Editor
Sevenvault | Sevenpie
Kuala Lumpur, Malaysia
03.2020 - 06.2021
- Prepare creative proposal followed by pitching to potential clients and ensure that numbers are met. - Develop and manage editorial calendar and organization workflows.
- Deliver engaging content on a regular basis and inspire team members.
- Strategize and explore new initiatives to further grow the audience and improve engagement through content.
- Edit, proofread and improve content to ensure fitness for publishing and source for stories through social media, other news portal or forums.
- Actively participate in team discussions & coordinate with other departments to create innovative contents for all related content & campaigns.
- Responsible in recruiting, training, managing, coaching and counseling of the Sevenpie and Sevenvault Team.
Education
High School Diploma -
Bukit Bintang High School
Petaling Jaya, Malaysia 04.2001 -
Certificate in Business
SEGi International University & Colleges
Subang Jaya, MalaysiaDiploma in Mass Communications
INTI International University & Colleges
Subang Jaya, MalaysiaSkills
Well versed in social media platforms; Facebook, Instagram, Twitter, TikTok
Good communication and problem solving skills
Verbal and Written Communication
Client Engagement
Data Analysis
Project Reporting
Affiliations
- SONY Music Malaysia
- Universal Music Malaysia
- Nivea
- Sagami
- Nestle
- FoodPanda
- PROTON
Timeline
Associate, Integration (Social & Content)
Entropia Global - A Part Of Accenture
06.2022 - Current
Copywriter
BUILDBEINGS
07.2020 - 06.2021
Content Marketing Executive Cum Editor
Sevenvault | Sevenpie
03.2020 - 06.2021
High School Diploma -
Bukit Bintang High School
04.2001 -
Certificate in Business
SEGi International University & Colleges
Diploma in Mass Communications
INTI International University & Colleges