Matthew CHAN

Specialization: Healthcare Consulting, Clinical Strategy & Risk Management

• Lead ECRI’s healthcare consulting division across the APAC region, delivering strategic advisory services to hospitals, healthcare systems, and government agencies.
• Develop and execute comprehensive consulting strategies, focusing on patient safety, healthcare technology assessment, clinical risk management, and operational efficiency.
• Provide expert guidance on medical device evaluation, procurement optimization, and evidence-based decision-making to improve healthcare outcomes.
• Build and maintain strong relationships with hospital executives, policymakers, healthcare providers, and industry stakeholders, ensuring high client engagement and long-term partnerships.
• Oversee project lifecycle management, serving as the key liaison between clients and ECRI teams, ensuring timely execution and successful project outcomes.
• Lead and mentor a cross-functional consulting team, enhancing capabilities in healthcare strategy, regulatory compliance, and technology adoption.
• Conduct training programs and workshops for healthcare professionals, equipping them with the latest insights on clinical risk mitigation, healthcare technology trends, and operational best practices.
• Represent ECRI at industry conferences, policy discussions, and executive forums, advocating for best practices in healthcare quality, patient safety, and value-based care.
• Report directly to the APAC Vice President, with full P&L ownership and responsibility for business growth, service expansion, and revenue performance in the consulting division.

• Took time off from professional work to train for and compete in an Ironman triathlon.
• Developing endurance, time management, and goal-setting skills through a rigorous training regimen.
• Maintaining a high level of physical and mental discipline while managing a detailed training schedule.

Specialization: Commercial Operations, Sales & Marketing, Distributor & Regulatory Management

• Full P&L ownership, overseeing multi-country operations with responsibility for revenue growth, cost management, and profitability across Malaysia, Singapore, Brunei, and Indonesia.
• Developed and executed long-term strategic plans, aligning commercial and operational goals with corporate objectives to drive sustainable market expansion.
• Led a cross-functional team of sales, marketing, clinical application, service engineers, customer service, and regulatory affairs professionals, ensuring seamless execution of commercial and operational strategies.
• Managed direct and distributor-based sales models, optimizing market coverage, ensuring distributor performance, and driving direct sales efficiency.
• Expanded market access through strategic engagements with key stakeholders, including government healthcare agencies, private hospital networks, procurement bodies, and KOLs (Key Opinion Leaders).
• Oversaw the marketing and brand strategy, driving campaigns for Radiometer’s critical care diagnostic solutions, including blood gas analyzers, immunoassay systems, and point-of-care testing (POCT) devices.
• Led the clinical application team, ensuring comprehensive product training, clinical education, and technical support for hospital and laboratory users.
• Strengthened regulatory and compliance efforts, ensuring Radiometer products met regional medical device regulations across South SEA.
• Reported to the Regional General Manager, with oversight of business performance, strategic partnerships, and operational execution.

Specialization: Commercial Operations, Sales & Marketing, and Clinical Application

• Led commercial operations across five Operating Profit Centers (Business Units) with an annual revenue of RM80M, overseeing sales, marketing, and clinical application teams.
• Full P&L responsibility, driving revenue growth, optimizing costs, and ensuring sustainable profitability.
• Managed a team of 5 direct reports (Business Unit Head) and a total of 56 second-line team members, including sales, marketing, and clinical application specialists.
• Expanded market penetration and product adoption for key healthcare solutions, including ventilators, patient monitors, surgical workspaces, ultrasound, rehab & physiotherapy equipment, and clinical consumables.
• Oversaw marketing strategy and execution, ensuring alignment with brand objectives and sales performance goals.
• Directed the clinical application team, responsible for product training, technical demonstrations, and customer education across hospitals and medical institutions.
• Strengthened distributor and principal relationships, securing exclusive deals for Philips, GE Ultrasound, Getinge, Maquet, and Hillrom products in Malaysia.
• Led cross-functional collaboration between sales, marketing, and clinical teams to drive customer engagement, KOL (Key Opinion Leader) partnerships, and medical education initiatives.
• Reported directly to the Managing Director.

Specialization: Hospital Operations & Clinical Strategy

• Led full hospital operations, overseeing financial performance, patient services, clinical operations, and business development.
• Developed and executed strategic hospital growth plans, expanding clinical services, specialty care programs, and patient engagement initiatives.
• Managed P&L responsibilities, driving revenue growth while optimizing operational costs and service efficiency.
• Implemented LEAN management principles, streamlining workflows, reducing inefficiencies, and enhancing patient experience.
• Led hospital-wide transformation programs, improving safety standards, regulatory compliance, and quality of care.
• Spearheaded cultural transformation initiatives, increasing employee engagement and performance across hospital departments.
• Reported to the Chairman and Board of Directors (Malaysia Association for the Blind) to align hospital operations with strategic objectives.

Specialization: Clinical Strategy, Business Development & Hospital Operations

• Led Key Account Management (KAM) for Pantai & Gleneagles hospitals, managing a team of Key Account Managers and Business Analyst to drive clinical business strategy and revenue optimization.
• Developed and implemented strategic growth plans for key specialties, aligning clinical service expansion with market demand and financial goals.
• Spearheaded the launch of new Centre of Excellence (CoE) services, overseeing specialist recruitment, equipment procurement, licensing, and payor group approvals.
• Collaborated with hospital CEOs, medical directors, and cross-functional teams to enhance clinical service offerings and business development initiatives.
• Led sales & marketing strategies for targeted clinical areas, ensuring business growth through market positioning, referral networks, and patient engagement programs.
• Reported to the Group CEO (RO1) and Group Chief Marketing Officer (RO2) while working cross-functionally with hospital leadership teams and Business Unit Heads.

Secondment: Hospital Operations – Pantai Hospital Ayer Keroh

• Dual-hat role, seconded to Pantai Hospital Ayer Keroh to support hospital operations and business growth initiatives.
• Worked closely with the Hospital CEO and senior leadership team to drive operational improvements, financial performance, and service expansion.
• Oversaw key hospital functions, including clinical governance, patient flow optimization, resource allocation, and cost containment measures.
• Implemented strategic initiatives to enhance patient experience, improve hospital efficiency, and strengthen competitive positioning.
• Supported quality accreditation and regulatory compliance efforts, ensuring hospital adherence to national and international healthcare standards.
• Provided leadership in business development, stakeholder engagement, and corporate-hospital alignment, reinforcing the hospital’s role within Parkway Pantai’s network.

Specialization: Sales Leadership & Tender Management

• Led the Established Products Business Unit with an annual turnover of RM535 million, overseeing the hospital and tender business across Malaysia & Brunei.
• Managed a team of 8 Sales Managers and 47 Medical Sales Executives, ensuring strong market coverage and execution of sales strategies.
• Developed and executed national commercial strategies, driving market penetration and sales performance across public and private healthcare sectors.
• Owned full P&L responsibility for the business unit, ensuring revenue growth, cost control, and profitability targets were met.
• Spearheaded market access and government tender strategies, securing and defending Ministry of Health (MOH) and Ministry of Education (MOE) contracts against generic competition.
• Led commercial efforts across multiple therapeutic areas, including Cardiovascular, Neuroscience, Rheumatology, Anti-infective, and Urology, for both innovator and generic molecules.
• Established strategic partnerships with government procurement bodies, hospital formulary committees, and key opinion leaders (KOLs) to drive product adoption and retention.
• Designed and implemented salesforce effectiveness (SFE) strategies, enhancing sales team performance through coaching, incentive programs, and KPI-driven execution.
• Collaborated cross-functionally with Medical Affairs, Regulatory, Market Access, and Marketing teams to align product positioning and optimize business growth.
• Oversaw pricing and contract negotiations, ensuring competitive positioning while maintaining profitability.
• Reported to the Business Unit Director and General Manager, providing strategic sales insights, business forecasting, and market intelligence.