Summary
Overview
Work History
Education
Skills
Accomplishments
Testimonials
Timeline
Generic

MATHEW GEORGE

Kuala Lumpur

Summary

Multifaceted communications professional with over 15 years of experience in strategic marketing, public relations, digital media management and goal-oriented communications strategies.

Overview

17
17
years of professional experience

Work History

OPERATIONS & MARKETING MANAGER

INK PR
01.2023 - Current
  • Led and empowered a team of 6 PR practitioners by assigning strategic tasks, setting measurable goals, streamlining the hiring process, and conducting performance reviews to guarantee flawless campaign execution
  • Spearheaded PR operations and client campaigns, aligning all facets with agency objectives to ensure seamless workflow and exceed client expectations
  • Elevated agency marketing and brand awareness by revamping the website, managing social media platforms, and crafting consistent messaging & captivating content to attract new prospects
  • Analyzed the impact and effectiveness of PR and media activities, generating data-driven reports that informed upper management decisions
  • Managed the PR and operations budget with fiscal responsibility, optimizing resource allocation for maximum ROI.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.

MARKETING TEAM LEAD

ANNATA DYNAMICS SDN BHD (MICROSOFT GOLD PARTNER)
09.2018 - 12.2022
  • Led a team of six in driving digitalization of Marketing and Sales processes through digital activations, CRM strategies, webinars and market research
  • Work closely with product teams, sales teams, digital agencies, and business partner Microsoft to deliver B2B Account Based Marketing campaigns
  • Plan and execute global marketing execution campaigns (targeting businesses in the US, UK, EMEA and JAPAC regions) through digital activation and sales enablement material
  • Interact with global teams to manage schedules, budgets, and marketing deliverables to ensure requirements and project delivery dates are clearly communicated and executed
  • Build highly innovative, internal communications strategies and messages that excite, engage, and inform Annata employees globally.

ASSISTANT MANAGER, RETAIL & ASSETS MANAGEMENT

UEM SUNRISE BERHAD
02.2016 - 07.2018
  • Executed a comprehensive Public Relations and digital media strategy for Publika Shopping Gallery, Mall of Medini, and other key UEM Sunrise commercial properties, amplifying brand awareness and driving customer engagement
  • Forged long-term partnerships between Publika Management and its tenants by spearheading strategic cross-promotional initiatives
  • Developed innovative and integrated marketing and communication strategies (offline and online) to achieve marketing goals and brand objectives.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

SENIOR DIGITAL NETWORK PRODUCER

ASTRO RADIO, ASTRO MALAYSIA HOLDINGS BERHAD
02.2010 - 10.2015
  • Leading the team in planning, strategizing, and developing engaging digital content reflected across the radio stations digital ecosystem to ensure digital content is fresh, consistent, and engaging
  • Headed a team of content producers, developers and designers to create Malaysia's first music streaming platform (RAKU) now known as (SYOK)
  • Assisting Sales and Integration teams to create and execute paid marketing and sponsorship campaigns
  • Supporting partner music labels and artists on latest music / video releases
  • Evaluating and monitoring key metrics and KPIs for social platforms, websites, podcasts
  • And radio apps.

SENIOR ACCOUNT EXECUTIVE

INK PR & PUBLICATIONS (SUBSIDIARY OF BRAINCHILD INTELLIGENCE)
01.2008 - 11.2009
  • Assisting the Managing Director in creating and implementing effective PR strategies for Bangsar Shopping Centre, Gatorade, National Squash Centre and Lotus Five Star Cinemas)
  • Building relationships with print, TV and radio media to maximize client exposure
  • Collaborating with marketing professionals to ensure consistency in promoting corporate image for clients
  • Arranging and facilitating interviews, roundtable discussions and press conferences
  • Liaising with clients, managerial and journalistic staff to ensure campaign objectives are met.

Education

Bachelor of Arts - Communications & Media Management

UNIVERSITY OF SOUTH AUSTRALIA
10.2008

Associate of Arts - Mass Communications

TAYLOR'S UNIVERSITY COLLEGE
Kuala Lumpur
05.2006

Skills

  • Media & Public Relations
  • B2B Account Based Marketing
  • Business Operations
  • Marketing & Communications Management
  • Data Analytics
  • Customer Relationship Management
  • Strategic Workforce Planning & Talent Acquisition

Accomplishments

  • Secured Bronze Award for Best PR Campaign: Fashion & Apparel by Marketing
    Interactive PR Awards 2023.
  • Won Consumer Launch Award (B2C) at the 2023 Malaysian PR Awards.
  • Championed the expansion of the Marketing team, integrating market researchers, creative writers, and digital marketing specialists.
  • Secured the prestigious Microsoft Partner of The Year Award (2019) for outstanding performance.
  • Achieved five consecutive years (2018-2022) within Microsoft's Inner Circle Membership, a recognition reserved for top-performing partners.

Testimonials

  • KUDSIA KAHAR, Former President - Commercial Radio Malaysia: I loved working with Mathew as he exudes positive energy (we definitely need as much positive energy as we can get!) and would be a great addition to any organization intent on growing.
  • BALA MURALI SUBRAMANEY, Chief Technology Officer at Astro Radio Sdn Bhd: Mathew excels at creating digital content and is always on the lookout for creative ideas, ensuring clients reap the rewards from his efforts.
  • LYNN ZULKARIM, Corporate Comms at MyDIGITAL Corp: "The job was demanding but he would deliver his work in a timely manner, gave creative solutions and to top it all, a positive attitude all around!"

Timeline

OPERATIONS & MARKETING MANAGER

INK PR
01.2023 - Current

MARKETING TEAM LEAD

ANNATA DYNAMICS SDN BHD (MICROSOFT GOLD PARTNER)
09.2018 - 12.2022

ASSISTANT MANAGER, RETAIL & ASSETS MANAGEMENT

UEM SUNRISE BERHAD
02.2016 - 07.2018

SENIOR DIGITAL NETWORK PRODUCER

ASTRO RADIO, ASTRO MALAYSIA HOLDINGS BERHAD
02.2010 - 10.2015

SENIOR ACCOUNT EXECUTIVE

INK PR & PUBLICATIONS (SUBSIDIARY OF BRAINCHILD INTELLIGENCE)
01.2008 - 11.2009

Bachelor of Arts - Communications & Media Management

UNIVERSITY OF SOUTH AUSTRALIA

Associate of Arts - Mass Communications

TAYLOR'S UNIVERSITY COLLEGE

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