Summary
Overview
Work History
Education
Skills
References
Accomplishments
Languages
Timeline
Mark Darlington

Mark Darlington

markdarlington770@gmail.com
Kuala Lumpur,Malaysia
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Summary

Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments.

Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives. Event management professional with significant experience in planning, coordinating, and executing high-impact events. Adept at team collaboration and driving results, ensuring seamless operations under changing needs.

Skilled in strategic planning, budget management, vendor negotiations, and logistics coordination. Known for reliability, adaptability, and effective leadership in fast-paced environments.

Overview

21
21
years of professional experience

Work History

Assistant Event Director

Cornerstone IPC
03.2023 - 12.2024
  • Streamlined the event planning process by creating detailed design proposals and presentations for clients.
  • Enhanced event aesthetic by designing creative and engaging visual elements.
  • Optimized workflow efficiency by developing comprehensive timelines for each stage of the event design process.
  • Coordinated with event production teams, ensuring smooth execution of design plans onsite.
  • Developed and distributed event surveys to gather feedback and assess event success.
  • Demonstrated versatility in designing various types of events, including weddings, conferences, and product launches.
  • Implemented contingency plans to address last-minute changes or unforeseen events.
  • Established strong relationships with clients through clear communication and exceptional service throughout the design process.
  • Collaborated with vendors to ensure seamless integration of design components and timely delivery.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Leveraged social media platforms effectively, showcasing completed projects to attract new clientele.
  • Increased client satisfaction by consistently delivering tailored event designs that exceeded expectations.
  • Brainstormed and implemented creative event concepts and themes.
  • Implemented protocols and procedures to effectively manage planning process.
  • Increased event attendance by implementing innovative marketing strategies and engaging social media campaigns.
  • Elevated the guest experience with exceptional attention to detail, creating memorable events that exceeded client expectations.

Head of Marketing

Aura Kasih Empayar Sdn Bhd
Kuala Lumpur
09.2020 - 01.2023
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Increased market awareness and penetration through development of creative collateral.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations

Business Development Manager

Jump Street Asia Kuala Lumpur
Selangor
10.2018 - 03.2020
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Built relationships with customers and community to establish long-term business growth.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Concierge Consultant

Aspire Lifestyle, International SOS
Kuala Lumpur
05.2015 - 06.2017
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Excellent communication skills, both verbal and written.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Developed and maintained courteous and effective working relationships.
  • Strengthened communication skills through regular interactions with others.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Adaptable and proficient in learning new concepts quickly and efficiently.

Membership Consultant

Pure Jatomi Fitness Sdn Bhd
Kuala Lumpur
02.2013 - 03.2015
  • Overcame objections with deep knowledge of membership benefits, scripted responses and persuasive communication skills.
  • Completed all documentation quickly to facilitate quick sign-up processes.
  • Provided information about restrictions and optional services.
  • Consulted with potential clients about personal needs and budget concerns.
  • Maintained membership database, ensuring that all information was current and accurate.
  • Created monthly meetings for cashiers and membership desk associates.
  • Identified issues and immediately stepped up to guarantee speedy and effective resolutions.
  • Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
  • Pursued existing and potential customers by phone, email and text message to generate leads and close sales.
  • Monitored weekly sales to write reports for senior leadership and streamline operational processes.
  • Used CRM software to record customer interactions and track general sales activities for review and follow-up.
  • Used consultative sales approach to understand and meet customer needs.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
  • Leveraged proven sales methods to increase revenue and surpass sales objectives.
  • Set up appointments with potential and current customers to promote new products and services.
  • Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
  • Drove new business by acquiring new clients and expanding new and existing relationships.

Visual Merchandiser

FENDI Fashion (M) Sdn Bhd
Kuala Lumpur
05.2008 - 01.2013
  • Monitored and replenished display inventory and restructured according to available stock.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
  • Researched current trends in visual merchandising to create modern and attractive displays.
  • Evaluated store performance and made recommendations for changes to optimize sales.
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
  • Organized store merchandise racks by size, style, and color.
  • Analyzed customer feedback and shopper trends to inform display designs.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Incorporated new design techniques to create innovative and eye-catching displays.
  • Developed visual merchandising plans and strategies to promote store offerings.
  • Monitored store traffic and customer engagement to determine display effectiveness.

Program Sales Manager

Promark Strategies Kuala Lumpur
Kuala Lumpur
01.2004 - 02.2008
  • Ran errands and provided general office support in a professional environment.
  • Identified issues, analyzed information and provided solutions to problems.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Organized and detail-oriented with a strong work ethic.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Excellent communication skills, both verbal and written.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Gained strong leadership skills by managing projects from start to finish.

Education

Diploma - Multimedia & Graphic Design / Advertising 2001

Lim Kok Wing Institute of Creative Technology

Skills

  • Public Relations
  • Corporate Communications
  • Product launch management
  • Promotional campaigns
  • Thought leadership
  • Business Development
  • Social media proficiency
  • Client communication
  • Marketing and advertising strategies
  • Campaign management
  • Public and Media Relations
  • Brand development
  • Staff Management
  • Contract Negotiation
  • Vendor management
  • Event Planning
  • Creative Set Design

References

Athira Izzati

Director, Cornerstone IPC

+6013 450 8320

Tunku Zaza Faranaz

CEO, BLUCUBE Ventures

+60194747202

Accomplishments

  • Built strong relationships with vendors such as florists, photographers, videographers, musicians, and officiants to take hassle out of wedding planning.
  • Achieved average of 90% guest satisfaction ratings for all events.
  • Collaborated with team of 20 in the development of ' I am Model Search International Competition'

Languages

English
Advanced (C1)
Malay
Advanced (C1)

Timeline

Assistant Event Director - Cornerstone IPC
03.2023 - 12.2024
Head of Marketing - Aura Kasih Empayar Sdn Bhd
09.2020 - 01.2023
Business Development Manager - Jump Street Asia Kuala Lumpur
10.2018 - 03.2020
Concierge Consultant - Aspire Lifestyle, International SOS
05.2015 - 06.2017
Membership Consultant - Pure Jatomi Fitness Sdn Bhd
02.2013 - 03.2015
Visual Merchandiser - FENDI Fashion (M) Sdn Bhd
05.2008 - 01.2013
Program Sales Manager - Promark Strategies Kuala Lumpur
01.2004 - 02.2008
Lim Kok Wing Institute of Creative Technology - Diploma, Multimedia & Graphic Design / Advertising 2001

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Mark Darlingtonmarkdarlington770@gmail.com