Mark Darlington
Head Of Marketing
Kuala Lumpur
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Passion and loyalty is the ideal work environment. Skills are a necessity but diversity, honesty and commitment is what brings people together to form an effective team. Together I do believe we can rise above.
Overview
14
14
years of professional experience
Work History
Head of Marketing
Aura Kasih Empayar Sdn Bhd
Kuala Lumpur
09.2020 - 01.2023
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased market awareness and penetration through development of creative collateral.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
Business Development Manager
Jump Street Asia Kuala Lumpur
Selangor
10.2018 - 03.2020
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Concierge Consultant
Aspire Lifestyle, International SOS
Kuala Lumpur
05.2015 - 06.2017
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Excellent communication skills, both verbal and written.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and maintained courteous and effective working relationships.
- Strengthened communication skills through regular interactions with others.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Membership Consultant
Pure Jatomi Fitness Sdn Bhd
Kuala Lumpur
02.2013 - 03.2015
- Overcame objections with deep knowledge of membership benefits, scripted responses and persuasive communication skills.
- Completed all documentation quickly to facilitate quick sign-up processes.
- Provided information about restrictions and optional services.
- Consulted with potential clients about personal needs and budget concerns.
- Maintained membership database, ensuring that all information was current and accurate.
- Created monthly meetings for cashiers and membership desk associates.
- Identified issues and immediately stepped up to guarantee speedy and effective resolutions.
- Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
- Pursued existing and potential customers by phone, email and text message to generate leads and close sales.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Used CRM software to record customer interactions and track general sales activities for review and follow-up.
- Used consultative sales approach to understand and meet customer needs.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
- Set up appointments with potential and current customers to promote new products and services.
- Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
- Drove new business by acquiring new clients and expanding new and existing relationships.
Visual Merchandiser
FENDI Fashion (M) Sdn Bhd
Kuala Lumpur
05.2008 - 01.2013
- Monitored and replenished display inventory and restructured according to available stock.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
- Researched current trends in visual merchandising to create modern and attractive displays.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Organized store merchandise racks by size, style, and color.
- Analyzed customer feedback and shopper trends to inform display designs.
- Proposed new ideas and concepts to enhance merchandise displays.
- Incorporated new design techniques to create innovative and eye-catching displays.
- Developed visual merchandising plans and strategies to promote store offerings.
- Monitored store traffic and customer engagement to determine display effectiveness.
Program Sales Manager
Promark Strategies Kuala Lumpur
Kuala Lumpur
01.2007 - 02.2008
- Ran errands and provided general office support in a professional environment.
- Identified issues, analyzed information and provided solutions to problems.
- Gained extensive knowledge in data entry, analysis and reporting.
- Organized and detail-oriented with a strong work ethic.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Excellent communication skills, both verbal and written.
- Managed time efficiently in order to complete all tasks within deadlines.
- Gained strong leadership skills by managing projects from start to finish.
Education
Diploma - Multimedia & Graphic Design / Advertising
Lim Kok Wing Institute of Creative Technology
Kuala LumpurSkills
C-level relationship management
Public Relations
Traditional marketing strategies
Corporate Communications
Product launch management
Promotional campaigns
Thought leadership
Business Development
Social media proficiency
Client communication
Marketing and advertising
Campaign management
Public and Media Relations
Brand development
Staff Management
Contract Negotiation
Vendor management
Event Planning
Creative Set Design
Timeline
Head of Marketing
Aura Kasih Empayar Sdn Bhd
09.2020 - 01.2023
Business Development Manager
Jump Street Asia Kuala Lumpur
10.2018 - 03.2020
Concierge Consultant
Aspire Lifestyle, International SOS
05.2015 - 06.2017
Membership Consultant
Pure Jatomi Fitness Sdn Bhd
02.2013 - 03.2015
Visual Merchandiser
FENDI Fashion (M) Sdn Bhd
05.2008 - 01.2013
Program Sales Manager
Promark Strategies Kuala Lumpur
01.2007 - 02.2008
Diploma - Multimedia & Graphic Design / Advertising
Lim Kok Wing Institute of Creative Technology