MARINA LEE CHEE MIN

2019-02 - Current

Senior National Sales Manager

Abbott Laboratories, Adult

• Exceed sales quotas and increased profitability through effective sales strategy and business planning.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities in growing business operations and boost profits.
• Identified opportunities for growth nationwide and collaborated with sales teams to reach sales goal.
• Investigated and integrated new strategies to expand business operations and grow customer base.
• Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.

• Managed national sales programs (inclusive rotation program), supervised 46 sales representatives and evaluated KPIs for promotional opportunities.
• Achieved target market share growth in Stage 1&2 through skilled sales support for new and existing customers.

• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Managed and motivated sales team to increase double digit revenue YOY via effective nutrition awareness program.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, and web.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Created product positioning strategies designed to achieve optimal market penetration.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Provided training and support to sales team members.
• Developed marketing plans and strategy to promote specific products to target demographics.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

• Created product positioning strategies designed to achieve optimal market penetration.
• Provided training and support to sales team members.
• Developed marketing plans and strategy to promote specific products to target demographics.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

• Developed, planned, executed and implemented ethical marketing strategies for both brands within the prelaunch and launch timeline in line with promotion and investments expenses, focusing on bottom line profit margin.
• Results:.
• Spearheaded 2 new product launch to the market
• Implemented patient kit program to increase patient compliance by 25%.
• Successful listing of brand in blue book within 6 months of launch Contributions Included:.
• Established a new product group positioning to drive new indications.
• Led 3 sales reps team in achieving the target sales number.
• Led a product executive to deliver +12% growth in 8 months after product launch.

• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Prioritized roadmap in order to achieve product goals and metrics.

• Responsible in developing, planning and executing marketing strategies for the brand by using marketing ROI tool Results:.
• Clinical practice guidelines project leader - CVD Prevention in Women Guidelines 2008, Venous Thromboembolism Guidelines 2008, Malaysian STEMI 2007 Guidelines Marina Lee Page 4 Phone: +6012-2865862.
• Secretariat project leader for society’s meeting: Private Medical Practitioner of Selangor & Kuala Lumpur Annual General Meeting 2007 & 7th Weekend Seminar Series in Cardiology by PMPASKL 2008.
• Nominated for Sanofi-Aventis Asia Pacific Marketing awards in 2007, Farma SA (M) Sdn Bhd, Petaling Jaya.

• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Arranged appointments with hospital government and institution doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Recognized trends within territory and industry to create proactive plans.
• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.

• Arranged appointments with GP doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.