Margareth Kamto
Kuala Lumpur
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Manager
Troika Sky Dining
Kuala Lumpur
05.2023 - 02.2024
- Revamp all 4 Troika Sky Dining's restaurant online looks (website, goggle business, trip advisor, Umai, social media, etc)
- Manage in-house marketing campaign collaterals, including designing special menus, ala carte menu, etc
- Managed a team of outsourced social media experts and photographer
- Manage advertisement for Troika Sky Dining's restaurants
- Manage budget, review and create strategy, report monthly progress to owner and GM
- Manage fully booked in-house events at monthly basis.
Marketing Manager
Pampas Steakhouse
Kuala Lumpur
08.2019 - 04.2023
- Strategize and execute all Pampas’s media assets including website revamp, weekly and monthly promos, marketing campaign with KOL’s, for all 5 restaurants in KL and Melaka including creating unique content to all 5 IG account and 5 Facebook account
- Measurable demographic changes and increased in visitors with strategically choosing the right KOL’s to collaborate
- Budget, plan and report marketing expenses for all restaurants Turning around one of the restaurants from having 10 tables/day over the weekend to 50 tables/day over the past year by various marketing strategy
- During lockdown, based on market data, created family meal which becomes our best seller menu, since we started with this family meal, we go from 3-5 orders per-week to 15-20 orders per week with much higher value menus
- Measurable increase in followers on IG and FB over the past 2 years to approximately 50% more compared to the year before
- Manage all private functions with 95% satisfied customer
- Developed and conducted training for front of house staff, covering menu items and updates, customer relations, and stress management
Food and Beverage Operations Manager
Padma Resort Legian
Bali
09.2017 - 06.2019
- Revenue improved 25% compared to the year before with creating various promotions, in-house events, minimising wastage, etc
- Manage budget, projections, reports, and make action plans monthly and quarterly
- Monitor the labour and inventory costs to make sure we are within budget while still improving the quality
- Measurable strategy implementation that leads to higher customer satisfaction and returning customers in the F&B department from customer feedback at the end of the stay
- Manage daily operations: including setting shifts, doing daily briefings, conducting staff training and appraisal with the goal to improve productivity and maintain morale
- Managing customers relation personally with a focus on building long- term relations, personalising stays for return guests and ensuring prompt resolution for complaints
- Planned and managed weekly events, monthly events, and private events, coordinating with Sales and Marketing to execute promotions.
Area Manager
Adesco
Bali
08.2016 - 08.2017
- An F&B company based in Jakarta looking to expand its restaurants to Bali
- Liaise communications and reporting between the Jakarta-based head office and two restaurants in Bali
- Conducted market research, projections, and scouted for new restaurants opportunities to expand
- Calculated projection, costs and breakeven point for the restaurants
- Also sourced contractors and compare quotes.
Operational Manager
Green Village
Bali
07.2014 - 02.2016
- Improved revenue by 35% through various promos, collaborations, etc compared to the year before
- Manage budget, monthly report, quarterly reports, create action plan
- Managed daily operations lead weekly interdepartmental meetings while providing clear communications between management, owners and staff
- Ensuring each and every villa is in tiptop maintenance due to the unique design and open space, from bee infestations to rotting bamboo, to copper bathtub maintenance
- Managed guests, including VIPs, celebrities, day visitors, group requests and address any special requests and complaints
- Planned promotions, collaborations with travel agents and event organizers, organized the first wedding events in Green Village, community gatherings, first bamboo house building workshop
- Recruited, trained, coached and evaluated staff performance to ensure maximum efficiency.
Food and Beverage Manager
Hotel Tugu Bali
Bali
10.2013 - 06.2014
- Supervised and managed the daily operations of the food and beverage department, including staff scheduling, inventory control, cost management, menu planning and customer service
- Created monthly financial reports to analyze sales trends, labor costs and other expenses related to the food and beverage department.
- Handled restaurant’s daily operations including special dietary requests, complaints, menu creation, hygiene and wastage
- Improved F&B income 30% higher compared to the previous year through various strategic upselling, special package, promos, happy hour
- Organize private parties and public events from A-Z
- Handling hotel’s daily operations on a rotation basis alongside the Assistant GM and Duty Manager
- Found leads for new partnerships and business opportunities with travel agents, event and wedding organizers and for brand launches
Personal Assistant CEO and GM
PT Zen Jiwa Raga
Bali
11.2012 - 09.2013
- Checking in daily operational, follow up on maintenance issue and expansion in all 3 businesses
- Creating and managing weekly/monthly events in the restaurant, co-created weekly wine tasting events, jazz events, etc
- Handling weekly meetings in all outlets, follow-up issues brought up in meetings
- Create daily and weekly reports to the CEO and GM
- Assist QC on behalf of the CEO
- Reply to all Trip advisor reviews related to the business.
Operations Manager
A Fen
Jakarta
02.2006 - 10.2012
- Maintain daily operations from QC, purchasing, sales, customer service, wastage, cleanliness, training, inventory, etc
- Create a better relationship with customers and turn them into loyal customers by handling their requests personally
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
- Handling expansion projects from 3 branches to 5 branches
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
Education
Bachelor's Degree - Psychology
Tarumanagara University
02-2006
Skills
- Hospitality management
- Data Analyst
- Business Development
- Event Planning
- Digital Marketing
- Social Media Marketing
- Problem Solver
- Copywriting
- Team player
- Customer service
- Fluent in English, Bahama Indonesia, and a touch of Mandarin
- Restaurant operations
- Marketing Manager
- Public and Media Relations
Certification
https://drive.google.com/drive/folders/1pV8rJP3VxAwAzf1zLOC8VgCJaIv2K7rZ?usp=sharing
Languages
English
First Language
Indonesian
Advanced (C1)
C1
Chinese (Mandarin)
Beginner
A1
References
References available upon request.
Timeline
Marketing Manager
Troika Sky Dining
05.2023 - 02.2024
Marketing Manager
Pampas Steakhouse
08.2019 - 04.2023
Food and Beverage Operations Manager
Padma Resort Legian
09.2017 - 06.2019
Area Manager
Adesco
08.2016 - 08.2017
Operational Manager
Green Village
07.2014 - 02.2016
Food and Beverage Manager
Hotel Tugu Bali
10.2013 - 06.2014
Personal Assistant CEO and GM
PT Zen Jiwa Raga
11.2012 - 09.2013
Operations Manager
A Fen
02.2006 - 10.2012
Bachelor's Degree - Psychology
Tarumanagara University
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