Man Yin Choong
Regional Recruitment Manager
Kajang
Summary
As part of its internationalization and global engagement strategy, I am keen to prioritizing the development and strengthening of strategic, high-quality partnerships with shareholder and each department in the company to advance its institutional/company's reputation, academic excellence, innovation agenda, and talent pipelines.
Overview
16
16
years of professional experience
1
1
Language
Work History
Regional Recruitment Manager
Cambridge Education Group
01.2020 - Current
- Assist with the administrative and coordination support for senior appointments, including special advisers, academic visit to the market and distinguished visitors to the partner University in UK, Ireland, France and Netherland.
- Coordinate with Faculties, Schools, Centres, the Student Council and other academic and administrative units to ensure alignment with agent/student expectation, clarify of communication and timely execution of tasks.
- Uphold highest standards of confidentiality and professionalism, and contribute to the continuous improvement of recruitment, budgeting, administrative systems, partnership processes and senior leadership support functions.
- Monitor market trends, student mobility patterns, competitor activities, and pricing strategies.
- Identify recruitment challenges and opportunities across different markets and recommend actionable strategies.
- Maintain up-to-date knowledge on programme demand, scholarship trends, and market receptiveness.
- Deliver individual student recruitment goals with existing and new agents in conjunction with the existing sales team
- Deliver recruitment goals in new areas/regions and new courses especially Ireland, France and Netherland (Europe focused).
- Assist with lead management by capturing enquiries in the CRM, following up with prospects, coordinating counselling sessions, and ensuring a smooth handover to the admissions team.
- Maximise and deliver up to date marketing information to agent clients (and students/parents)
- Maintain accurate client records and report all contact information to Sales Support
- Establish and manage processes in line with central operational objectives
- Assist in management of student pre-arrival and alumni programmes through the ‘student journey’
- Extra support to ease sales KPI:
- Business Development through existing agent networks, agent acquisition and development of new business channels to market and direct recruitment
- Cross selling all courses
- Liaison with students/parents and if appropriate institutions
- Student interviews and guidance on appropriate individual study plans and centres
- Liaison with senior sales team/ centres as required
- Presentations/seminars to clients and students
- Exhibitions attendance
- Agent administration
- Accurate trip reports/follow up and data management
- Maintaining strong communication with the relevant centres
- Dissemination of new course and marketing information to own agent portfolio
- Agent training
- Overall responsibility for launch of new product information as above
Senior Marketing and Partnership Manager
Aonic (formerly Poladrone- DJI Enterprise Dealer)
11.2018 - 10.2019
- Spearheading and executing marketing strategies to generate business opportunities in current and new markets (mainly focus in Thailand).
- Start up overseas office in Bangkok, Thailand and work closely with all departments at Poladrone and industry in developing strategy plan for new startup.
- Work closely with CEO to develop partnerships, collaborations, agreements and business opportunity in Thailand that are aligned with the primary of the startup (New Tech SME)
- Assist CEO in pitching to investor and sponsor to invest/sponsor in new startup to increase awareness about drone technology in the industry.
- Responsible to lead the activities and day-to-day operations in Thailand, to expand Malaysia (International) drone technology and innovated ecosystem to start up in Thailand Agriculture, Construction and Oil & Gas industry.
- Participate and coordinate in various innovation and entrepreneur conferences (Internationally and Nationally) to exchange technology innovation, expand network with decision maker and government sector.
- Managing marketing team to achieve targets in line with company goals.
- Work alongside sales and technical teams to generate highly relevant strategies
South East Asia Regional Representative
University for the Creative Arts
01.2018 - 10.2018
- Reporting to the International Recruitment Manager, to be responsible for the development and implementation of an annual plan of recruitment and marketing activities to achieve agreed annual targets.
- To provide recommendations to the International Recruitment Manager, on strategies that will deliver increased competitive edge for UCA and enable it to meet its business objectives.
- To provide an effective and efficient, professional service to students, external customers and stakeholders, UCA schools and supporting department.
- To identify new business areas and make recommendations to the International Recruitment Manager. To develop strong relationship with agents and partners.
- To work with International Recruitment Manager to form the marketing plan and ensure its implementation.
- To provide accurate and timely information to UCA applicants and prospective applicants to ensure that they enroll successfully with UCA.
- To be responsible for ensuring UCA has up-to-date, relevant market intelligence so as to be able to contribute to commercial and academic developments and thus maintain market competitiveness.
- To be responsible for assisting students from Southeast Asia who are to study with UCA to effective smooth transfer to the UK (e.g. by assisting visa application, providing timely and appropriate immigration advice, arranging accommodation, conducting pre-departure briefing etc.).
- To undertake other duties as may be required by the International Recruitment Manager.
Country Representative
Cambridge Education Group
03.2015 - 12.2017
- Help support and service relationships with a network of Malaysian and Singaporean based agents to meet student recruitment targets.
- Provide training to key agents and counsellors through regular visits and training sessions.
- Support key agents in promotional activities including Fairs, Exhibitions and interview days.
- Support agent and student visits to ONCAMPUS centres.
- Collaborate with the wider Sales and Admissions teams to follow up enquiries and applications to convert and recruit new students.
- Maintain an up to date record of the student recruitment and admissions process.
- Monitor pipeline by using CRM Connect system, take a lead on follow-up activities to ensure high application to enrolment conversion rate, one of the key priorities for this role.
- Work closely with the management to strengthen existing and develop new links with agents and sponsors in the region.
- Build strong relationships with the ONCAMPUS partner university staff responsible for the region
- Work closely with the sales teams and sales Director to ensure that the sales tools to promote. ONCAMPUS UK/EU centres
Assistant Manager
IACT College
04.2013 - 01.2015
- Mainly is to attend to parents/students that have interest in our programme offered by calling in, emailing or by walk in.
- For student who are interested, we assist on recommending suitable programme, registration process and career advise.
- Suggest effective marketing event and activity to pull in more crowds during intake period. For example:
- Artworks Exhibition
- Free English Course provided to student that is struggling with language
- Propose event that align with “VISIT MALAYSIA YEAR 2014”, to get support of Government and get attention from the potential student
- Build and stabilize the new counselling mechanism, counselling tool, counselling kit and counselling selling point
- Conduct training for colleague with more professional counselling method and share experience on how to convert student to sign up in our college
- Compile all Alumni’s success and testimonial as college's highlight.
- Comment on promotional leaflet, brochure, advertisement and new IACT merchandize
- Enforce Newspaper advertisement and better quality of programme workshop in order to develop more credible image
- Involve in management budget planning and human resource arrangement
- Assisting Manager in handling and overseeing all related project
- Suggest the need of reviewing student withdrawal’s reason to improve our service in future.
- Suggest Sales Promotion, Marketing Promotion, Idea to attract more walk in; improved Student Service activity; strengthened lecturer syllabus and feedback on teaching method
- Increase IACT College's visibility around Jaya One and also in all SMK schools
- Coordinate between colleagues and management level
- Communicate between colleague and design team.
- Liaise with external education agent like: East Malaysia, Indonesia.
- Handle International student’s enrolment like: student from Sri Lanka and Pakistan.
- Organize industry talk to student and staff, like: Nivea, DIGI, Nestle, Local Film Director (Michael Chuah), Google.
- Organize lecturer talk to staff, diploma student and degree student
- Liaise with college partner for different collaboration and partnership
- Initiate and take lead to organize Nationwide Secondary school competition
- Propose Finance sponsor and partner, eg: CIMB, Maybank, Google
Marketing Executive cum Business Development
The One Academy and Da Vinci Creative Kids
03.2010 - 03.2013
- Plan and organize event to build The One Academy branding in Malaysia and also other country like Singapore, Indonesia and China.
- Approach and liaise with person in charge of shopping mall, school, agent and other organization for event collaboration, partnership or sponsorship.
- To propose and invite international professional in design field such as Shawn Kelly (Transformers movie Animator), Nicolas Imhof and Christian Scheurer (The Lord of The Rings, Ratatouille and Flushed Away )
- Initiate and implement new idea in promoting The One Academy to secondary student and raise popularity in Malaysia.
- Organise workshop, school talk and campus tour to secondary student
- To assist in booking hotels and flight arrangement whenever required.
- Report to supervisor on the project’s progress by weekly basis.
- Review and improve the effectiveness of the event and project
- Compose write up about The One Academy’s achievement and the demand of design field in the society now for press release.
- To support in English/Chinese/Malay news clipping (eg: NST, China Press, Sin Chew etc) compilations on The One Academy and its competitors’ press ads, event write-ups and related matter involving the same business scope.
- Follow up on the campus expansion detail in Penang and China.
- Train up new staff to handle project/event well
- Da Vinci Creative Kids
- To implement events and promotions that help to generate awareness among students and license nationwide and also other country like Singapore and Indonesia.
- Approach and liaise with person in charge of shopping mall, school, agent and other organization for event collaboration, partnership or sponsorship.
- Initiate and implement new idea in promoting Da Vinci to primary student and kindergarten in Malaysia.
- Conduct workshop by partnering in kids events like World Ocean Day at KLCC, Watsons Universal Children’s Day, Guardian Kids Fun workshop, Barbie Workshop, Disney-Pixar Toy Story 3, Cars, BRAVE Art Competition, GP Workshop, Christmas/Chinese New Year(or any festive workshop at shopping mall, Astro Penang New Year Countdown Music Carnival, Astro Muar Chinese Programme Carnival, Astro Channel 610 Programme shooting production, IKEA Christmas Workshop etc
- Review and improve the effectiveness of the event/workshop’s respond, craft making, manpower allocation and budget estimation
- Compose write up about Da Vinci’s achievement and the importance of kids learning art (inserted in The Star Newspaper- Parents session
- Create article about creativity and innovation to position Da Vinci as one of the most developed kids art centres in Malaysia
- Expanding licensee at different location in nationwide.
- To source and maintain list of suppliers’ contacts
- To assist in sourcing new premium items and to maintain the stock inventory system.
- To generate monthly status report
Education
Bachelor Degree - Mass Communication
Murdoch University
Perth, AustraliaSkills
Analytical observation
Proven ability to adapt client strategies
Adjust strategies for AI integration
Strong interpersonal communication
Collaborative team member
WORK STYLE
- I am excited about the prospect of contributing to your company's continued success, and I am eager to discuss how my expertise can align with your organization's objectives.
- Being
- -Committed
- -Excellent time management
- -High work rate
- -Independent, self-motivated at all time
- -Perfect team player and always think creatively
EXTRA VALUE
- Participated in professional coaching dating and communication skills, find a compatible partner to be in a relationship in a private Dating Apps business. Have successfully matched a couple based on tailored science-based Elite Coaching Program.
- Volunteer and actively joining sustainability/environmental protection programs/campaign like “SAY No” to Plastic Straw, bring own food container for takeaway food, reduce online purchase to reduce creating rubbish, recycling, practicing waste management all time, save energy, promoting climate impact to peoples around me etc.
- Self-learning, engaging and attending in a lot of trading knowledge/investment/ especially in sustainable industry virtually and physically.
Timeline
Regional Recruitment Manager
Cambridge Education Group
01.2020 - Current
Senior Marketing and Partnership Manager
Aonic (formerly Poladrone- DJI Enterprise Dealer)
11.2018 - 10.2019
South East Asia Regional Representative
University for the Creative Arts
01.2018 - 10.2018
Country Representative
Cambridge Education Group
03.2015 - 12.2017
Assistant Manager
IACT College
04.2013 - 01.2015
Marketing Executive cum Business Development
The One Academy and Da Vinci Creative Kids
03.2010 - 03.2013
Bachelor Degree - Mass Communication
Murdoch University