Manpreet Kaur
Summary
With 15 years of professional marketing experience, I specialize in marketing strategy, digital marketing, brand and product management and launch excellence. A champion of collaboration and innovation, I consistently push boundaries to elevate brands. Expertise spans MedTech, Pharmaceutical, FMCG, Quick-Service Restaurants, and Finance & Banking, with 5+ years of regional exposure in Asia Pacific countries. Successfully manage high-performing cross-functional and cross-border projects and teams, inspiring results that exceed expectations. Recognized for positive attitude, altruism, and solution-driven outcomes. Thrive when empowered to make decisions in line with team goals based on concrete data analytics. Hone skills in learning, adapting, and pivoting quickly with an agile mindset as part of a highly dynamic team.
Overview
15
15
years of professional experience
5
5
Certification
Work History
Director, Client Leadership
Dentsu
06.2022 - Current
- Led a 16-person team handling a RM50 million client cluster within the FMCG, Footwear, Quick Service Restaurants, and Banking & Finance Industries.
- Orchestrated strategic marketing execution for clients, ensuring budgets were achieved through various cross-selling and upselling initiatives that directly impacted client business goals.
- Championed the Pizza Hut Cheese Codes World Cup 2023 campaign, winning 15 awards at global events like Clio Sports Awards, Mad Stars Busan Awards, APAC Festival of Media Awards, and local stages like Effies, Kancils, & Media Specialists Awards.
- Guided cross-functional teams to deliver top-notch pitches with a closing rate of 75%.
- Trained and guided team members to maintain high productivity and performance which led to team winning Planner of the Year & Rising Star awards at the Media Specialists Awards 2023 & 2024 and Bronze Medal at the Carat Global Awards 2024.
Head of Marketing, MY SG
Nuline Products
12.2020 - 05.2022
- Led nationwide launch of baby brand, Twistshake, with digital & influencer marketing strategy that resulted in brand talkability with a total reach of 2.3 million and PR mentions worth up to 1.3 million in the first 2 months of launch
- Doubled revenue of brand, MAM Baby, E-commerce web shop in the one quarter by optimizing consumer pathway and implementing key lead generation tactics
- Led the revamp of the existing website for a better user experience, SEO-optimized and mobile-friendly
- Led an omni-channel product launch (Supreme) in Malaysia with a campaign that hit 70,000 reach with an interaction rate of 15% in the first week
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Regional Marketing Manager, Asia Pacific
ResMed
02.2016 - 06.2020
- Doubled regional revenue over 2 financial years by championing portfolio performance to exceed budget for 5 quarters in a row
- Championed launch of consumer masks (AirFit 30 series) to strengthen mask leadership position with close to 50% market share by planning & deploying go-to-market strategies
- Strengthened branding awareness & building of customer database by leading regional World Sleep Day campaign via social media (Facebook) and managing lead generation via Hubspot system
- Reinforced long-term customer loyalty by supporting launch of digital solutions such as cloud-based software (AirView) and consumer apps (myAir & myNight) which provided an edge to ResMed to be market leader in Sleep tele-monitoring solutions
- Managed opening of first ever regional e-commerce webshop (Lazada) in Malaysia and Online-to-Offline (OTO) channel in Taiwan via low-touch consumer pathway modelling
Product Manager
Kotra Pharma
12.2014 - 01.2016
- Championed brand performance to achieve budget with a 19% growth year-on-year
- Drove launch of Appeton Recovery by initiating clinical trial and driving product uptake in major pharmacy channels nationwide
- Enhanced customer experience by improving wet-sampling process & monitoring system for in-store Product Advisors nationwide
Assistant Product Manager
Insan Bakti
03.2010 - 11.2014
- Penetrated into 5 major hospitals in Malaysia for transport/portable ventilators (ResMed's Astral) within 1st year of launch
- Penetrated into the bilevel ventilation segment (ResMed's Stellar) and gained a third of market share within 2 years of launch
Education
Bachelor of Science (Honours) - Biomedical Sciences
Universiti Tunku Abdul Rahman
03-2010
Certification
- Advanced Certificate in Marketing Effectiveness, The Institute of Practitioners in Advertising, 2024
- Certified Digital Marketing Professional, Brickfields Asia College, 2020
- Data Analytics and Visualization with Tableau, Duke University, 2020
- Finance for Non-Finance Managers, 2017
Languages
English
Bahasa Malaysia
Punjabi
Hindi
Timeline
Director, Client Leadership
Dentsu
06.2022 - Current
Head of Marketing, MY SG
Nuline Products
12.2020 - 05.2022
Regional Marketing Manager, Asia Pacific
ResMed
02.2016 - 06.2020
Product Manager
Kotra Pharma
12.2014 - 01.2016
Assistant Product Manager
Insan Bakti
03.2010 - 11.2014
Bachelor of Science (Honours) - Biomedical Sciences
Universiti Tunku Abdul Rahman
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