Summary
Overview
Work History
Education
Certification
Languages
Timeline
Generic
Manpreet Kaur

Manpreet Kaur

Summary

With 15 years of professional marketing experience, I specialize in marketing strategy, digital marketing, brand and product management and launch excellence. A champion of collaboration and innovation, I consistently push boundaries to elevate brands. Expertise spans MedTech, Pharmaceutical, FMCG, Quick-Service Restaurants, and Finance & Banking, with 5+ years of regional exposure in Asia Pacific countries. Successfully manage high-performing cross-functional and cross-border projects and teams, inspiring results that exceed expectations. Recognized for positive attitude, altruism, and solution-driven outcomes. Thrive when empowered to make decisions in line with team goals based on concrete data analytics. Hone skills in learning, adapting, and pivoting quickly with an agile mindset as part of a highly dynamic team.

Overview

15
15
years of professional experience
5
5
Certification

Work History

Director, Client Leadership

Dentsu
06.2022 - Current
  • Led a 16-person team handling a RM50 million client cluster within the FMCG, Footwear, Quick Service Restaurants, and Banking & Finance Industries.
  • Orchestrated strategic marketing execution for clients, ensuring budgets were achieved through various cross-selling and upselling initiatives that directly impacted client business goals.
  • Championed the Pizza Hut Cheese Codes World Cup 2023 campaign, winning 15 awards at global events like Clio Sports Awards, Mad Stars Busan Awards, APAC Festival of Media Awards, and local stages like Effies, Kancils, & Media Specialists Awards.
  • Guided cross-functional teams to deliver top-notch pitches with a closing rate of 75%.
  • Trained and guided team members to maintain high productivity and performance which led to team winning Planner of the Year & Rising Star awards at the Media Specialists Awards 2023 & 2024 and Bronze Medal at the Carat Global Awards 2024.


Head of Marketing, MY SG

Nuline Products
12.2020 - 05.2022
  • Led nationwide launch of baby brand, Twistshake, with digital & influencer marketing strategy that resulted in brand talkability with a total reach of 2.3 million and PR mentions worth up to 1.3 million in the first 2 months of launch
  • Doubled revenue of brand, MAM Baby, E-commerce web shop in the one quarter by optimizing consumer pathway and implementing key lead generation tactics
  • Led the revamp of the existing website for a better user experience, SEO-optimized and mobile-friendly
  • Led an omni-channel product launch (Supreme) in Malaysia with a campaign that hit 70,000 reach with an interaction rate of 15% in the first week
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.

Regional Marketing Manager, Asia Pacific

ResMed
02.2016 - 06.2020
  • Doubled regional revenue over 2 financial years by championing portfolio performance to exceed budget for 5 quarters in a row
  • Championed launch of consumer masks (AirFit 30 series) to strengthen mask leadership position with close to 50% market share by planning & deploying go-to-market strategies
  • Strengthened branding awareness & building of customer database by leading regional World Sleep Day campaign via social media (Facebook) and managing lead generation via Hubspot system
  • Reinforced long-term customer loyalty by supporting launch of digital solutions such as cloud-based software (AirView) and consumer apps (myAir & myNight) which provided an edge to ResMed to be market leader in Sleep tele-monitoring solutions
  • Managed opening of first ever regional e-commerce webshop (Lazada) in Malaysia and Online-to-Offline (OTO) channel in Taiwan via low-touch consumer pathway modelling

Product Manager

Kotra Pharma
12.2014 - 01.2016
  • Championed brand performance to achieve budget with a 19% growth year-on-year
  • Drove launch of Appeton Recovery by initiating clinical trial and driving product uptake in major pharmacy channels nationwide
  • Enhanced customer experience by improving wet-sampling process & monitoring system for in-store Product Advisors nationwide

Assistant Product Manager

Insan Bakti
03.2010 - 11.2014
  • Penetrated into 5 major hospitals in Malaysia for transport/portable ventilators (ResMed's Astral) within 1st year of launch
  • Penetrated into the bilevel ventilation segment (ResMed's Stellar) and gained a third of market share within 2 years of launch

Education

Bachelor of Science (Honours) - Biomedical Sciences

Universiti Tunku Abdul Rahman
03-2010

Certification

  • Advanced Certificate in Marketing Effectiveness, The Institute of Practitioners in Advertising, 2024
  • Certified Digital Marketing Professional, Brickfields Asia College, 2020
  • Data Analytics and Visualization with Tableau, Duke University, 2020
  • Finance for Non-Finance Managers, 2017

Languages

English
Bahasa Malaysia
Punjabi
Hindi

Timeline

Director, Client Leadership

Dentsu
06.2022 - Current

Head of Marketing, MY SG

Nuline Products
12.2020 - 05.2022

Regional Marketing Manager, Asia Pacific

ResMed
02.2016 - 06.2020

Product Manager

Kotra Pharma
12.2014 - 01.2016

Assistant Product Manager

Insan Bakti
03.2010 - 11.2014

Bachelor of Science (Honours) - Biomedical Sciences

Universiti Tunku Abdul Rahman
Manpreet Kaur