Manosha Ragunathan
Sales & Marketing
Petaling Jaya, Selangor,10
Summary
Results-driven Sales & Marketing Executive with experience in developing and executing strategic sales initiatives and innovative marketing campaigns across diverse industries. Proven track record of driving revenue growth, expanding market share, and building strong client relationships. Expertise in market analysis, brand positioning, lead generation, and negotiation, with a strong ability to analyze market trends and customer needs to develop targeted strategies.
Overview
11
11
years of professional experience
1
1
Certification
4
4
Languages
Work History
Business Executive: Hemodialysis
Fresenius Medical Care
06.2024 - Current
- Developed and implemented strategic business plans to drive growth and revenue within the Hemodialysis division, aligning with corporate objectives.
- Managed client relationships with healthcare providers, dialysis clinics, and hospitals to promote Fresenius Medical Care’s products and services.
- Conducted market research and competitive analysis to identify new business opportunities and expand market share.
- Coordinated with cross-functional teams including clinical, marketing, customer service and supply chain to ensure seamless service delivery and customer satisfaction.
- Worked with credit control department to ensure timely payment collection.
- Organized and participated in promotional activities, medical conferences, and training sessions to enhance brand visibility and product knowledge.
- Monitored sales performance metrics, prepared reports, and provided insights to senior management for informed decision-making.
- Ensured compliance with healthcare regulations, company policies, and quality standards in all business activities.
- Supported the onboarding and training of new clients, ensuring proper utilization of products and adherence to treatment protocols.
- Managed key accounts in Central and negotiated contracts to maximize profitability and client retention.
- Participated in monthly training on latest technology trends and products in industry.
- Provide accurate sales forecasts by analyzing historical sales data, market trends, and customer demand patterns, enabling proactive inventory management and resource allocation
- Optimized consumable package pricing strategies by conducting cost analysis, competitor benchmarking, and value-based pricing assessments to maximize profitability while maintaining competitive advantage
Business Executive: Peritoneal Dialysis
Fresenius Medical Care
12.2023 - 05.2024
- Managed relationships with healthcare providers, clinics, hospitals, and government agencies to promote PD products, solutions, and services.
- Coordinated with clinical, supply chain, and logistics teams to ensure adequate stock levels of PD supplies, especially for home patients, to prevent stockouts and ensure uninterrupted patient care.
- Organized and facilitated clinical training sessions, workshops, and promotional activities to increase awareness and adoption of PD therapies.
- Monitored sales performance and market trends, preparing detailed reports and forecasts to guide strategic decision-making.
- Negotiated pricing, contracts, and service agreements with government bodies and healthcare institutions to optimize profitability and long-term partnerships.
- Developed & executed patient engaging activity at Government hospitals to reduce Peritonitis rate & ensure patient retention in PD Therapy
Product Executive: Medical & Healthcare Simulation
Bmec Asia
05.2022 - 11.2023
- Customer visits, Product Demonstrations, User & Application Training conducted for clients that are mostly Medical Doctors, Lecturers, Nurses & Clinical Instructors
- Led a Simulation Room Project Set Up at a Hospital; Worked closely with Engineer & Technical team to install AV Recording Software for CME; Coordinated with Contractors on the construction work; Sourced products & accessories
- Achieved Sales Quota set by the company
- Actively drive sales with participation in Conferences, organizing Workshops with Universities & Simulation Centers to create product awareness among clients & key personnel
- Bid & Negotiate on Tenders from Government & Private Hospitals and Universities for product offers & solutions
- Sales administration & reporting – Monthly Forecast to Management & Principal, Weekly Sales Report
- Support budget & marketing planning process for products
- Initiated, Scripted & Presented a Digital Webinar with the Marketing team on solutions for Healthcare Professionals
- Regional collaboration with colleagues from Singapore & Thailand – Virtual Demo for NUS; hosted & mediated Thailand Nurses from Royal Thai Nursing College for NRP Course at Penang’s Simulation Centre
Healthcare Information Specialist
ECRI Institute
02.2020 - 04.2022
- Analyze medical technology price quotations from a financial perspective to support Hospitals with information and resources to facilitate price negotiations with vendors
- Synthesize information from ECRI databases & external sources such as technology information services, vendors and business publications to support the analysis of vendor proposals
- Research on Medical Device Hazards & Alerts Trackers
- Streamlined data retrieval processes for faster response times and increased customer satisfaction.
- Used database to research, gather, analyze and present data.
- Evaluated vendor proposals for various products and services, selecting cost-effective solutions that met organizational needs while staying within budgetary constraints.
Project Intern
ECRI Institute
08.2019 - 01.2020
- Market research on medical devices associated with ECRI Hospital projects
- Developed medical device specification catalogue via research on Select plus and Healthcare Product Comparison System
- Researched and contacted medical device distributors
- Managed multiple priorities effectively while delivering consistent results under tight deadlines throughout the internship period.
- Assisted in assembling project documentation for project manager, confirming inclusion of data and preliminary information.
Sales Representative
Caring's Pharmacy
01.2014 - 08.2014
- Aid in marketing products
- Provided assistance to the pharmacist in keeping records with medical drugs
- Assisted in administrative work including data entry and stock evaluation
Education
Bachelor of Science - Biomedical Science (Hons.)
Taylor's University
Subang Jaya, Selangor, Malaysia08-2019
Foundation in Science
Monash University Foundation Year
Subang Jaya12-2015
Skills
- Microsoft Word, Excel, PowerPoint
- Canva, CapCut
- Outlook
- Marketing Events & Digital Webinars
- Business Development & Sales Strategy
- Healthcare Industry & Dialysis Market Knowledge
- Client Relationship Management (CRM)
- Market Analysis & Competitive Intelligence
- Negotiation & Contract Management
- Regulatory Compliance & Quality Standards
- Communication & Presentation Skills
- Data Analysis & Reporting
Dissertation Research
- Investigation of the correlation between Antioxidant and Anticancer properties of Forsythia suspensa, Ligustrum lucidum and Lycium chinense fruit water plant extract on breast cancer cell line
Certification
Macquarie University - Excel Skills for Business: Essentials
Timeline
Business Executive: Hemodialysis
Fresenius Medical Care
06.2024 - Current
Business Executive: Peritoneal Dialysis
Fresenius Medical Care
12.2023 - 05.2024
Product Executive: Medical & Healthcare Simulation
Bmec Asia
05.2022 - 11.2023
Macquarie University - Excel Skills for Business: Essentials
06-2021
Healthcare Information Specialist
ECRI Institute
02.2020 - 04.2022
Project Intern
ECRI Institute
08.2019 - 01.2020
Sales Representative
Caring's Pharmacy
01.2014 - 08.2014
Bachelor of Science - Biomedical Science (Hons.)
Taylor's University
Foundation in Science
Monash University Foundation Year
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