Summary
Overview
Work History
Education
Skills
Educationalsummary
Timeline
Generic
MANJUNATHA SHETTY

MANJUNATHA SHETTY

Performance Media Planning & Strategy
Kuala Lumpur,14

Summary

To work in a creative, innovative, and challenging environment and to contribute to the organization to achieve its objective in the most efficient manner.

Digital Marketing Professional with 15+ years of work ex in Biddable & Non – Biddable Media Certified professional (Google As, Bing Microsoft, and Meta) certified. Core hands-on experience with client interaction & leading branding & lead generation campaigns for SEM in conjunction along with Facebook, TikTok, Twitter & YouTube. Exposure to clientele in Telecom, FMCG, BSFI, Travel & Entertainment industry. Platforms worked on: Google Adwords, Bing, Facebook, Twitter, LinkedIn

Overview

16
16
years of professional experience

Work History

Associate Director, Campaign Delivery Team

GroupM Nexus
12.2022 - Current
  • Leading client communications & managing a team across a global portfolio of paid media programs and cross planning in Malaysia, Australia, Thailand, Japan and India
  • Strategic planning about complex programs for the client while providing thoughtful recommendations and action plans
  • Leveraging data and analytics to make informed decisions and drive business improvements
  • Assisting senior leadership in managing all aspects of operations
  • Act as strategic navigator for team by leading the thinking to inspire innovative solutions, creativity and a proactive approach
  • Collaborate with core planning teams to ensure optimal integration of digital solutions in the overall brand plans and ensure deployment of best-in-class digital implementation across brands
  • Drove new initiatives in performance marketing and branding across objectives including leads, traffic & reach
  • End to end campaign management (strategizing, set-up to final reporting/analysis) including acquisition and branding based campaigns across Google, Meta, Linkedin, TikTok, GSP and Double Click
  • Develop training/mentoring plan for digital teams to increase strategy and skill capabilities
  • Guiding the buying team on optimization strategies across biddable mediums to overcome any challenge as well to enhance campaign performance.

Group Head – Performance Media

Ad Global 360 Pvt. Ltd
11.2021 - 12.2022
  • Team lead for AGL digital campaigns across platforms (AdWords, Bing, Facebook, Twitter and YouTube)
  • Delegate work as part of team building and resource management
  • Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives
  • Present recommendations and key findings based on thorough data analysis and historical trends
  • Provide Annual Media Strategy including new ideas and yearly budget allocation
  • Stay updated on the industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social
  • Working on a CPA and CPC based client
  • Achieved a 49% decrease in Cost per Install over a period
  • Maintaining positive relations with vendors and agencies
  • Handling the Team and getting the Work done from them and helping them on day-to-day activities
  • Direct interaction with clients through phone & e-mails
  • Making customized campaigns for them based on their requirements and priorities
  • Experience in managing large-scale performance based PPC campaigns on enterprise level PPC management platforms
  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns
  • Accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.

PPC Manager, Digital

YAEL Consulting Pvt. Ltd
04.2019 - 10.2021
  • Team lead digital campaigns across platforms (AdWords, Bing, Facebook, and YouTube)
  • Handled Quality Checks for tasks performed by other members on the team
  • Prepared the task training manuals
  • Conducted hands-on training programs for new employees
  • Handling the Team and getting the Work done from them and helping them on day-to-day activities
  • Working with US clients and interacting with clients through e-mails
  • Making customized campaigns for them based on their requirements and priorities
  • Experience in managing large-scale performance based PPC campaigns on enterprise level PPC management platforms
  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.

Associate Director – Performance Media

Omnicom Media Group Pvt. Ltd
12.2013 - 10.2019
  • Team lead for OMD digital campaigns across platforms (AdWords, Bing, Facebook, Twitter and YouTube)
  • Delegate work as part of team building and resource management
  • Liaising with clients on a regular basis to understand their requirements and deliver the results based on their objectives
  • Present recommendations and key findings based on thorough data analysis and historical trends
  • Provide Annual Media Strategy including new ideas and yearly budget allocation
  • Stay updated on the industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social
  • Working on a CPA and CPC based client
  • Achieved a 49% decrease in Cost per Install over a period
  • Maintaining positive relations with vendors and agencies
  • Handling the Team and getting the Work done from them and helping them on day to day
  • Direct interaction with clients through phone & e-mails
  • Making customized campaigns for them based on their requirements and priorities
  • Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
  • Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaign
  • Accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.

Business Manager, Digital

Mediacom Pvt. Ltd
07.2012 - 09.2013
  • Role includes a focus on channel strategy to achieve client goals by thoroughly understanding client’s business & its objectives
  • Scale & upsell SEM & Paid social channels
  • Lead and manage team of Search professionals
  • Manage and influence senior level client contacts and maintain positive working relationships
  • Manage partnership with industry partners such as Google, YouTube, LinkedIn, Facebook
  • Ideation of innovative ways of reaching the target audience & meeting marketing objectives
  • Creation and maintenance of project plans to update internal stakeholders on status of individual channel performance, issues & opportunities
  • Develop annual, quarterly & monthly channel plans reflecting business value
  • Knowledge sharing, experimentation, training, mentoring and working on individual team member strength and weakness
  • Staying updated with industry benchmarks and trends, sharing & applying the same to upcoming/existing campaigns to meet the client objectives
  • Client management, Vendor management, Campaign management
  • Responsible for overall Paid channels strategy, execution, reporting & billings.

Search Associate Analyst

The Search Agency Pvt. Ltd
05.2010 - 06.2012
  • Worked as a Google adwords Qualified Professional
  • Analyzing the account and work on the area of improvements
  • Keyword Generation
  • Campaign Structuring and Management
  • Reporting and Analysis
  • Showcasing the analysis of the account on client-ready presentations (PPTs)
  • Budget Management and Bid Optimization.

Search Associate

Contextual Advertising Pvt. Ltd
07.2008 - 04.2010
  • Was responsible for creating, analyzing reports for search engine clients along with creative management support functions such as Ads, keywords, Quality control
  • Mention below is the brief summary of the processes: Process - Google: Worked as a PPC Professional and handled daily, weekly and monthly reports
  • Bid optimization as per client request
  • Ad creation and final formatting of the client proposal
  • Delivered knowledge sharing and process training to the new employees on reports
  • Process- Yahoo!: Worked as a Search Analyst and performed Creative Management Support Functions for Yahoo! Analyzing accounts and creating reports based on the data and presenting the same to client
  • Worked on expanding current lists of search terms
  • Laid down new proposals for first-time clients as well as existing clients
  • Created ads and as per Yahoo! guidelines
  • Handled Quality Check for tasks performed by other members on the team
  • Prepared the task training manuals
  • Conducted hands-on training programs for new employees.

Education

Bachelor of Commerce - Commerce

Pune University
Pune
04.2001 -

Skills

Team Collaboration and Leadership

Educationalsummary

B.Com Graduate from Pune University, 2009., HSC from Maharashtra Board, 2004., SSC from Maharashtra Board, 2002., M.C.S.E (Microsoft Certified System Engineer)from CMS computer institute

Timeline

Associate Director, Campaign Delivery Team

GroupM Nexus
12.2022 - Current

Group Head – Performance Media

Ad Global 360 Pvt. Ltd
11.2021 - 12.2022

PPC Manager, Digital

YAEL Consulting Pvt. Ltd
04.2019 - 10.2021

Associate Director – Performance Media

Omnicom Media Group Pvt. Ltd
12.2013 - 10.2019

Business Manager, Digital

Mediacom Pvt. Ltd
07.2012 - 09.2013

Search Associate Analyst

The Search Agency Pvt. Ltd
05.2010 - 06.2012

Search Associate

Contextual Advertising Pvt. Ltd
07.2008 - 04.2010

Bachelor of Commerce - Commerce

Pune University
04.2001 -

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MANJUNATHA SHETTYPerformance Media Planning & Strategy