LEE WAI QUN
KEY ACCOUNT EXECUTIVE / SENIOR SALES EXECUTIVE (GT)
SEREMBAN
Summary
Talented Sales Assistant with a strong focus on retail sales. Maximizing business success by capitalizing on sales and service opportunities. Keen eye for identifying customer needs and providing exceptional assistance. Dedicated to delivering a positive shopping experience and driving revenue growth.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
MODERN TRADE SALES EXECUTIVE
F&N BEVERAGES MARKETING SDN BHD
10.2023 - 4 2024
- Relationship Management: Building and maintaining strong relationships with key accounts in the modern trade sector
- This includes supermarkets, hypermarkets, and other large retail chains.
- Sales Targets: Achieving sales targets and objectives set by the organization
- This involves strategizing and implementing plans to drive sales growth in assigned territories.
- Market Analysis: Conducting market analysis to understand consumer behaviours and market trends
- This information is used to develop strategies that maximize sales and meet customer needs.
- Product Promotion: Organizing and executing promotional activities in stores to increase product visibility and boost sales
- This could include in-store displays, product demonstrations, or special offers.
- Collaboration: Working closely with other teams such as marketing, key account manager, merchandiser, supply chain, and finance to ensure product availability, effective promotional activities, and accurate sales forecasting.
KEY ACCOUNT EXECUTIVE
CARLSBERG MARKETING SDN BHD
08.2021 - 08.2023
- Developing and maintaining relationships: Build and nurture relationships with key clients to understand their needs, goals, and challenges.
- Serve as the main point of contact and trusted advisor for key accounts.
- Account management: Manage and grow assigned key accounts, ensuring customer satisfaction and retention.
- Develop account strategies, set objectives, and create action plans to achieve sales targets and business objectives.
- Sales and business development: Identify new business opportunities within existing key accounts and actively pursue additional revenue streams.
- Collaborate with internal teams to develop customized solutions and proposals that align with clients' requirements.
- Strategic planning: Conduct market research, competitor analysis, and industry trends to identify growth opportunities and potential risks.
- Develop strategic account plans and initiatives to maximize revenue and market share.
- Reporting and analytics: Monitor key account metrics, sales performance, and market trends
- Generate regular reports and presentations to communicate progress, identify areas for improvement, and make data-driven recommendations.
- Team leadership and mentoring: Provide guidance and support to account managers and sales representatives, fostering their professional development and ensuring alignment with overall account strategies.
- Identify opportunities for upselling and cross-selling additional products or services to existing key accounts
- Collaborate with the sales team to execute targeted sales campaigns and drive revenue growth.
MARKET DEVELOPER(SALESREPS)
Coca-cola Refreshment Malaysia
08.2019 - 07.2021
- Consistently exceeded monthly sales target by 100%-115%
- Grew customer portfolio 10% in one year
- Routinely visit 15-20 outlet each day
- Ranked as Top 2 MD in Central Region in among of 70 md with AWARD OF EXCELLENCE LEAGUE OF CHAMPIONS 2020 BY ERIC TAN(COMMERCIAL DIRECTOR) & BARRY O'CONNELL(CHIEF EXECUTIVE OFFICER)
- Ranked as Top 5 MD for New Product Distributions for nutriboots ,monsters energy etc :
- Advise customers on utilization and taking care of merchandise
- Retain customer loyalty through outstanding customer service
- Active participation in every training provided
INDOOR SALES
LEVI'S
- Managed sales closings, including following up on quotes, negotiating prices, and closing sales.
- Increased revenue by persuading customers to expand purchases
- Captured consistent customer sales with friendly, knowledgeable support.
Education
SPM -
SMK CHAN WA
01.2004 - 05.2008
Diploma - undefined
THE CHEF PROFESSIONAL BAKING HOUSE
06.2009 - 05.2009
Skills
Microsoft word
Excel
Powerpoint
Performance Tracking
Relationship Management
Client Relationship Building
Key Account Management
Data-driven decision-making
Sales program creation
Sales tactics
Relationship selling
Revenue Generation
KEY ACHIEVEMENT
- COCA COLA REFRESHMENT - MD AWARDS
- CARLSBERG -MD AWARDS
- Ranked Top 2 in Sales Performance in the Central Region for Coca-Cola, significantly exceeding sales targets and driving regional revenue growth.
- Achieved Top 2 Sales Performance in the Central Region for Carlsberg Marketing, earning recognition and winning company-sponsored trips to Taiwan for only 1st & 2nd top achiever by chanel and regional.
- Sustained Sales Growth and Consistent Target Achievement at F&N Beverage, driving continuous sales growth from the first three months through Chinese New Year, and maintaining consistent sales target achievement in the months following.
Languages
Chinese (Cantonese), Chinese (Mandarin), Malay, English
Native language
English
Intermediate
B1
Bahasa Malay
Upper intermediate
B2
Chinese
Proficient
C2
Cantonese
Proficient
C2
Personal Information
- Place of Birth: seremban
- Date of Birth: 09/25/91
- Gender: Male
- Nationality: Malaysia
- Driving License: B2,D
- Marital Status: Single
Timeline
MODERN TRADE SALES EXECUTIVE
F&N BEVERAGES MARKETING SDN BHD
10.2023 - 4 2024
KEY ACCOUNT EXECUTIVE
CARLSBERG MARKETING SDN BHD
08.2021 - 08.2023
MARKET DEVELOPER(SALESREPS)
Coca-cola Refreshment Malaysia
08.2019 - 07.2021
Diploma - undefined
THE CHEF PROFESSIONAL BAKING HOUSE
06.2009 - 05.2009
SPM -
SMK CHAN WA
01.2004 - 05.2008
INDOOR SALES
LEVI'S