Lydia Tan Shuang

Coaching & Training:

• Educate and inspire beautician, beauty consultant, office team, and new hires on the brand story & product ranges
• Create clear & effective training materials for beautician and beauty consultant (skincare benefits, how to use, merchandise, demonstrate, sell, and talk about the products, etc.)
• Deliver and monitor different learning solutions (coaching, on-site training, digital learning, classroom training and discussion) on products, services, client experience and retail topic
• Respond timely, efficiently, thoughtfully, and thoroughly to all inquiries related to training and in-depth product knowledge from both internal and external stakeholders

Influencer Management:

• Identify and build relationships with key influencers in the industry.
• Develop and execute influencer marketing strategies to enhance brand visibility and engagement.
• Coordinate influencer partnerships, ensuring alignment with brand values and objectives.

Onboarding & Hiring:

• Cultivate strong relationships and serve as a communication liaison between field staff, saloon managers, internal and external stake holders
• Assist with regular store visits - check stock availability, brand representation, and competitor activities
• Plan and execute hiring events, interviewing sessions and ensuring seamless coordination and successful outcomes.

• Build and manage a portfolio of highly-valued client relationship.
• Identify and forge robust relationships with key business contacts and influencers.
• Seek referrals and cross-selling opportunities from existing/new customers.
• Market Bank's full range of products and services.
• Ensure clients with defined set receive advice and service of the highest order appropriate to the value of the relationship.
• Pro-actively develop and maintain a detailed understanding of customers.
• Develop and execute customer strategies to identify new targets and realize new share of wallet opportunities.