MUHAMMAD LUTFI BIN MOHD YATIM

• Oversee daily branch operations, ensuring smooth sales processes, repair services, and customer satisfaction.
• Lead and manage sales consultants across multiple branches, including training, scheduling, and performance evaluation.
• Develop and execute sales strategies for laptops, PCs, accessories, and repair services to meet revenue targets.
• Coordinate corporate and government quotations, tenders (ePerolehan, MOF), and bulk order management.
• Manage appointment booking systems (Bookafy) and streamline customer service workflows.
• Analyze market trends, customer preferences, and competitor activity to optimize product offerings and pricing.
• Ensure inventory accuracy, supplier coordination, and stock replenishment for multiple branches.
• Maintain strong relationships with student markets, academic institutions, and walk-in customers.

• Spearhead daily operations across the Melaka region, ensuring efficient ride-hailing service performance and driver-client satisfaction.
• Lead and supervise a team to execute marketing campaigns, recruitment drives, and service quality improvements.
• Develop and implement strategies to grow user base and increase order volume from student, corporate, and general markets.
• Analyze local market trends and competition to adjust pricing, incentives, and advertising strategies.
• Coordinate driver engagement efforts, including onboarding, training, tariff briefings, and retention activities.
• Manage advertising assets (posters, pickup point stands, table stickers, vending machine ads) and evaluate effectiveness through activation metrics.
• Conduct regular tariff analysis and peak-hour reporting to propose dynamic pricing adjustments.
• Liaise with universities, businesses, and local communities to promote service partnerships and visibility.
• Monitor KPIs and prepare performance reports for higher management.

• Continuously monitored branch performance against key performance indicators, taking corrective actions to ensure objectives were met.
• Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set.
• Enhanced productivity by handling conflicts, evaluations, hiring, and termination processes and coaching on protocols.
• Met deadlines by managing tasks and streamlining processes.

Key Responsibilities:

• Leadership & Team Development: Supervised and motivated a team of sales associates, implementing targeted coaching strategies to improve individual and team performance. Led regular training sessions to develop product knowledge and sales techniques, ensuring continuous growth.
• Performance Management: Set clear performance objectives, tracked individual and team sales metrics, and consistently exceeded monthly sales targets by aligning staff efforts with company goals.
• Customer Relations & Retention: Managed high-profile customer accounts, quickly resolving any issues to ensure client satisfaction and foster long-term relationships. Implemented strategies that increased customer retention by 20%.
• Sales Strategy & Execution: Developed and executed comprehensive sales strategies that expanded the company’s customer base and penetrated new markets. Utilized data-driven insights to adjust strategies, leading to a 15% increase in sales revenue.
• Cross-functional Collaboration: Worked closely with product development and marketing teams to tailor sales strategies, ensuring the alignment of messaging and service delivery with customer expectations.
• Problem Solving & Conflict Resolution: Proactively handled escalated customer service issues, demonstrating strong decision-making and critical thinking skills to deliver prompt solutions.
• Operational Efficiency: Streamlined sales processes, introduced new customer management tools, and optimized store layouts to drive operational efficiency and enhance the customer experience.
  
  Key Achievements:
• Consistently surpassed sales goals, achieving 120% of target sales on average.
• Enhanced team productivity through performance-driven coaching, increasing team output by 25%.
• Implemented new customer engagement techniques that contributed to a 10% increase in repeat business.
• Recognized by senior management for exceptional leadership and client relations management.

• Cultivated new client relationships to achieve sales goals and expand service offerings.
• Provided top-tier service by addressing customer queries and resolving issues post-purchase.
• Monitored ongoing sales processes and delivered resolutions to customer problems promptly.
• Negotiated pricing and service agreements to secure high-value contracts.
  
  Key Achievements:
• Boosted company revenue by 10% through successful upselling strategies.
• Increased repeat sales through strategic follow-ups with existing customers.

• Assisted customers with product selection and purchases, ensuring a positive in-store experience.
• Managed stock levels and optimized product displays to increase sales.
• Utilized strong interpersonal skills to establish rapport with customers, enhancing store sales.
  
  Key Achievements:
• Consistently received top customer service ratings for the duration of employment.