Lucas Lim Ken Ghee
...........................
Kuala Lumpur
Summary
A business professional prepared for leadership roles in dynamic environments with a proven ability to drive business growth through strategic planning and innovation. Recognized for fostering collaborative teams and adapting to changing market demands. Expertise includes financial management, operational planning, and effective communication. Experienced in strategic business management, financial oversight, and team leadership. Utilizes innovative approaches to drive growth and streamline operations. Demonstrates a track record of fostering collaborative environments and adapting to market changes. An energetic and collaborative professional with a natural aptitude for leadership and strategic planning. Possesses a solid understanding of business operations, coupled with skills in financial management and team coordination. Committed to driving business growth and fostering a positive company culture.
Overview
10
10
years of professional experience
2024
2024
years of post-secondary education
Work History
Co Owner
Meowhub Enterprise
12.2023 - 01.2025
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Enhanced business operations by implementing efficient management strategies and streamlining processes.
- Mentored employees to improve work performance, promoting professional development and growth within the company.
- Implemented innovative marketing campaigns to expand customer base and increase brand awareness.
- Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product quality.
- Maintained compliance with industry regulations and legal requirements through diligent oversight of business practices.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Networked with other businesses and customers to increase sales opportunities and contacts.
Pet Sitter
Fetch Me Later
01.2023 - 09.2023
- Managed pet safety and wellness in owners' absence by securing yard gates and removing items that could make pets sick.
- Prepared food and water following instructions from pet owners.
- Gave animals proper attention to promote secure environment in owner's absence.
- Built trust with clients by consistently demonstrating reliability, punctuality, and attention to detail in all aspects of pet care provision.
- Maintained a clean and safe environment for pets, ensuring their comfort and well-being at all times.
- Reduced client anxiety regarding pet separation during vacations or work-related travel by providing regular photo updates showcasing animals'' well-being and happiness.
- Communicated professionally with pet owners via phone, email, and text.
- Developed strong relationships with clients, leading to repeat business and recommendations from satisfied customers.
Marketing Specialist
Flash Malaysia Express
11.2021 - 09.2022
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
Marketing Strategist/Business Development
iPainter by Li Rex Sdn. Bhd
03.2019 - 06.2021
- Coordinated influencer collaborations that resulted in a significant increase in brand awareness among target consumer segments.
- Led a team of marketers to exceed project goals through strong leadership skills, fostering collaboration between departments.
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Mentored junior team members on best practices in marketing strategy development, contributing to their professional growth and the overall success of the team.
- Established strategic partnerships with industry influencers to expand brand exposure and credibility.
- Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
Co-Owner
MAG Car Spa
11.2019 - 04.2021
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Enhanced business operations by implementing efficient management strategies and streamlining processes.
- Optimized inventory management systems for streamlined ordering processes and reduced waste levels.
- Established foundational processes for business operations.
- Maintained compliance with industry regulations and legal requirements through diligent oversight of business practices.
Channel Marketing Executive
MYEG Sdn. Bhd.
02.2016 - 02.2019
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Collaborated with developers, advertisers and production managers to market products and services.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Liaised with marketing experts affiliated with channel partners.
- Organized joint webinars and other educational events between the company and its channel partners, fostering stronger working relationships.
- Enhanced partner relationships through continuous communication and support for promotional campaigns.
- Managed a diverse portfolio of channel partners, maintaining strong relationships and ensuring alignment with corporate goals.
Intern
ASK Resources
01.2015 - 04.2015
- Completed internship program with ASK Resources as a recruitment agent/consultant
- Actively recruiting potential candidates for various positions for clients
- Skills include:
- Resume review
- Interviewing
- Personality Assessment
- Consulting candidates
- Status reporting
- Scheduling appointment
Education
Double Degree - Psychology, Communication
SEGi University
Sijil Pelajaran Malaysia (SPM) - undefined
SMK Seksyen 4 Bandar Kinrara
Skills
Recruiting and training
Budget development
Problem-solving
Operations management
Employee relations
Negotiation strategies
Small business operations
Creative thinking
Customer relations
Decision-making
Workforce management
Strategic planning
Task delegation
Cash flow management
Accomplishments
- Awarded for Language Skills in English and Malay language.
- Actively involved in sports and community service.
Community Participation
- Raised funds for food supplies for typhoon victims in the Philippines (conducted within SEGi campus).
- Actively involved in charity work and fund raisers from time to time.
Personal Information
- Date of Birth: 11/04/90
- Nationality: Malaysian
Thank You Note
Thank you for taking your time to review my application. Please feel free to communicate with me for any further questions and opportunities. Will be looking forward to providing my skills and values to your company’s continuous growth.
Timeline
Co Owner
Meowhub Enterprise
12.2023 - 01.2025
Pet Sitter
Fetch Me Later
01.2023 - 09.2023
Marketing Specialist
Flash Malaysia Express
11.2021 - 09.2022
Co-Owner
MAG Car Spa
11.2019 - 04.2021
Marketing Strategist/Business Development
iPainter by Li Rex Sdn. Bhd
03.2019 - 06.2021
Channel Marketing Executive
MYEG Sdn. Bhd.
02.2016 - 02.2019
Intern
ASK Resources
01.2015 - 04.2015
Sijil Pelajaran Malaysia (SPM) - undefined
SMK Seksyen 4 Bandar Kinrara
Double Degree - Psychology, Communication
SEGi University
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