LOW CHAI LI
ASSISTANT MARKETING MANAGER
Petaling Jaya,Selangor
Summary
Dynamic and results-oriented marketing professional with over 5 years of experience in FMCG and F&B industries. Demonstrated success in strategic marketing, brand management, and trade marketing, with a strong focus on driving revenue growth and enhancing brand visibility. Proven ability to lead cross-functional teams, execute data-driven campaigns, and deliver measurable results in fast-paced environments. Skilled at building strong relationships with stakeholders and adapting to diverse markets. Seeking to leverage expertise in a global role to drive innovation and business growth.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Assistant Marketing Manager
Oversea Enterprise Berhad
Petaling Jaya, Selangor
02.2024 - Current
- Strategic Marketing Leadership: Developed and executed comprehensive marketing plans to enhance brand visibility and customer engagement across multiple channels.
- Campaign Management: Spearheaded promotional campaigns, seasonal menus, and product launches, resulting in a 15% increase in foot traffic and sales.
- Brand Development: Strengthened brand identity across all touchpoints, ensuring consistency and competitive differentiation in the market.
- Partnership Collaboration: Worked closely with external partners (e.g., social media agencies, PR firms) to maximize marketing reach and optimize campaign performance.
- Revenue Growth: Identified and capitalized on sales opportunities, securing bulk orders and partnerships with corporate clients and event organizers.
- Operational Excellence: Oversaw daily restaurant operations, ensuring seamless service delivery and high customer satisfaction.
- Performance Analysis: Monitored campaign performance, analyzed customer feedback, and generated actionable insights for senior management.
Assistant Trade Marketing Manager
Kao(Malaysia) Sdn Bhd
Petaling Jaya, Selangor
04.2022 - 08.2022
- Category Management: Led the Beauty category, managing brands such as Biore, Curel, MegRhythm, and Liese.
- Trade Promotions: Designed and executed trade promotions, translating marketing strategies into actionable sales plans that achieved 10% growth in market share.
- Merchandising Excellence: Implemented merchandising strategies, including shelf space planning and POS materials, to enhance retail presence and brand visibility.
- Cross-functional Collaboration: Partnered with sales and marketing teams to align trade activities with overall business objectives.
- Performance Monitoring: Tracked and evaluated advertising and promotion activities, ensuring targets were met within budget constraints.
Senior Brand Executive
Citychemo Manufacturing Sdn Bhd
Petaling Jaya, Selangor
12.2019 - 04.2022
- Category Management: Led the Beauty category, managing brands such as Biore, Curel, MegRhythm, and Liese.
- Trade Promotions: Designed and executed trade promotions, translating marketing strategies into actionable sales plans that achieved 10% growth in market share.
- Merchandising Excellence: Implemented merchandising strategies, including shelf space planning and POS materials, to enhance retail presence and brand visibility.
- Cross-functional Collaboration: Partnered with sales and marketing teams to align trade activities with overall business objectives.
- Performance Monitoring: Tracked and evaluated advertising and promotion activities, ensuring targets were met within budget constraints.
Management Trainee
Lam Soon Edible Oils Sdn Bhd
03.2018 - 10.2019
- Cross-departmental Training: Rotated across Marketing, Trade Marketing, Key Accounts, Sales and Food Service departments, gaining a holistic understanding of business operations.
- Campaign Execution: Assisted in managing promotional events, brand campaigns, and product development for the Household Personal Care (HPC) category.
- Market Research: Conducted research on green products and consumer trends, providing actionable insights for marketing strategies.
- Key Account Support: Supported key accounts (Aeon, Giant) in planning and executing promotional activities.
- Sales Operations: Assisted in sales operations in Sabah, ensuring efficient order processing and inventory management.
Digital Marketing Executive
Boozeat.com
06.2017 - 01.2018
- Digital Campaign Management: Executed digital marketing campaigns, including social media, CRM, and affiliate marketing, resulting in a 25% increase in website traffic.
- Event Coordination: Organized and executed in-house events, driving customer engagement and brand loyalty.
- Data Analysis: Analyzed Google Analytics and Facebook Insights to optimize campaign performance and improve ROI.
Event Coordinator Intern
Paypal Malaysia
02.2016 - 05.2016
- Event Management: Assisted in coordinating and managing employee and community events, including meetings, conferences, and travel arrangements.
- Communication Support: Drafted PR communications and liaised with regional teams for event promotion.
Education
Bachelor's Degree - Public Relations
Tunku Adul Rahman University College
Kuala Lumpur, Malaysia 05.2015 - 05.2017
Diploma - Public Relations
Tunku Adul Rahman University College
Kuala Lumpur, Malaysia 05.2013 - 05.2015
Skills
- Strategic Marketing & Brand Management
- Trade Marketing & Promotions
- Digital Marketing & Analytics
- Team Leadership & Collaboration
- Budget Management & ROI Optimization
- Market Research & Data Analysis
Timeline
Assistant Marketing Manager
Oversea Enterprise Berhad
02.2024 - Current
Assistant Trade Marketing Manager
Kao(Malaysia) Sdn Bhd
04.2022 - 08.2022
Senior Brand Executive
Citychemo Manufacturing Sdn Bhd
12.2019 - 04.2022
Management Trainee
Lam Soon Edible Oils Sdn Bhd
03.2018 - 10.2019
Digital Marketing Executive
Boozeat.com
06.2017 - 01.2018
Event Coordinator Intern
Paypal Malaysia
02.2016 - 05.2016
Bachelor's Degree - Public Relations
Tunku Adul Rahman University College
05.2015 - 05.2017
Diploma - Public Relations
Tunku Adul Rahman University College
05.2013 - 05.2015
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