Louis Chin

Focused on enhancing Bitget’s brand visibility and engagement in the blockchain ecosystem.

• Drive user acquisition and brand visibility in Malaysia through KOL marketing,social media campaigns event sponsorships & self-organized events.
• Built partnerships with 5+ university blockchain clubs and event organizers to secure sponsorship opportunities for branding exposure.
• Collaborated with 30+ lifestyle KOLs and 20+ finance/blockchain influencers to amplify market share and engagement.
• Launched viral campaigns on Instagram & TikTok, increasing new user by 25% MoY (measured via Bitget analytics).
• Crafted localized copy for captions, articles, and translations (English/Malay/Mandarin) to resonate with target audiences.

Leading Coinstore's event team to strategically enhance global marketing and branding efforts that align with company objectives driving returns and brand visibility. Focused on key blockchain hubs such as Dubai, Singapore, and Hong Kong, etc.

• Spearheaded 51 events across 10 countries (Dubai, Singapore, Hong Kong), generating 2.25M revenue(1M profit) in 12 months.
• Partnered with top tier blockchain VCs (DFG, ABCDE, Cardano) to elevate brand visibility through premium events.
• Operationalized event playbooks, improving efficiency by 50% and reducing attendee check-in wait times by 50%.
• Mitigated risks via contingency planning, ensuring 100% adherence to timelines and budgets.
• Boosted sponsor satisfaction by 45% through structured communication protocols.

Leading 5 prominent Nestle Malaysia brands, including Maggi, Everyday Milk, Nestum, Nestle Omega Plus, and Nespray over the past 13 months. Simultaneously pursuing new business prospects to drive company revenue.

• Led 5 Nestle brands to 35% average revenue growth vs. 2022:

a. Maggi: RM1.23M revenue in Q1-Q3 2023 (+45% YoY).

b. Milk Brands: RM671K revenue (+25% YoY).

• Streamlined cross-team coordination, cutting planning time by 25% and operational costs by 15%.
• Secured RM700K in new business by winning 5/8 event pitches for 2023 – 2024.

Manage responsibilities focused on promoting properties, agency and ensuring successful transactions. Joined as Senior Marketing Executive and promoted in the eighth months of employment, in recognition of demonstrated capabilities.

• Drove 20–25% sales growth for property projects via targeted campaigns.
• Increased website traffic by 35% and social media engagement by 25% through platform optimization.
• Executed 28 property launch events, attracting 500+ buyers and securing 200+ viewings.

Effectively manage two accounts simultaneously, each catering to distinct target audiences, different tenant segments, and varying mall tiers The Starhill and Lot 10.

• Delivered RM800K+ revenue post-pandemic via 80+ events.
• Achieved 98% client satisfaction through proactive vendor coordination and problem-solving.