LOO SENG HOOI
REGIONAL OPERATION MANAGER
PULAU PINANG,07
Summary
Adept at driving operational efficiency and spearheading strategic planning, I significantly enhanced performance at U Mobile Sdn Bhd. My leadership fostered a culture of excellence, leveraging outstanding communication skills and report writing expertise to achieve notable revenue growth. This blend of hard and soft skills underpins my track record of success.
Positive Regional Operations Manager with an optimistic attitude toward striving to be the best in terms of performance and customer satisfaction. Proficient at carrying out regular operational reviews and leading regional management teams. Knowledge of budgeting, succession planning and performance management.
Operations professional with solid track record in regional management. Managed and streamlined operations across multiple locations, ensuring high levels of productivity and operational efficiency. Known for fostering collaborative team environments and delivering consistent results. Skilled in strategic planning and operational oversight.
Overview
19
19
years of professional experience
Work History
REGIONAL OPERATION MANAGER
U MOBILE SDN BHD
PULAU PINANG, PULAU PINANG
08.2012 - Current
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Developed processes to save on costs and prevent losses.
- Devised strategic plans focused on long-term growth while addressing immediate operational challenges.
- Increased employee retention by implementing comprehensive training programs and opportunities for advancement.
- Established performance goals for each department, monitoring progress towards objectives on a regular basis.
- Analyzed performance metrics to identify areas for improvement and implement necessary changes.
- Collaborated with sales teams to develop strategies for increasing market share and revenue growth.
- Managed a team of diverse employees, fostering a positive work environment that encouraged collaboration and professional growth.
- Traveled to over some locations per month to manage each store and perform reviews of individual managers and employees.
- Conducted regular audits of operational procedures to ensure compliance with industry regulations and company policies.
- Negotiated contracts and agreements to optimize cost savings and efficiency for retail chain store
- Led weekly meetings with regional staff to review progress, address challenges and drive timely task completion.
- Devised and executed training plans for new and existing staff to support competency and compliance.
- Enhanced communication and collaboration between regional teams, resulting in more cohesive and effective operations.
- Drove revenue growth in region by identifying and capitalizing on new market opportunities.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
VAN SALES SUPERVISOR
Phillip Morris International
PULAU PINANG, PULAU PINANG
09.2010 - 07.2012
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Effectively coached team members to reach weekly and monthly sales goals.
- Checked store merchandise regularly for proper display and replenishment.
- Assisted in forecasting sales trends, allowing for proactive strategy adjustments based on market conditions.
- Conducted regular performance evaluations, identifying areas for improvement and implementing necessary action plans.
- Orchestrated successful product launches, coordinating between marketing, sales, and product development teams.
MARKETING OFFICER
KEAN BENG LEE INDUSTRIES (M) SDN BHD
PULAU PINANG, PULAU PINANG
01.2009 - 07.2010
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Consulted with product development teams to enhance products based on customer interest data.
- Developed comprehensive marketing plans for product launches, driving successful outcomes.
- Provided feedback to all departments on brand consistency in outbound communications.
Warehouse Coordinator
W. WING YIP (LONDON) LTD
LONDON, LONDON
10.2007 - 11.2008
- Coordinated seamless communication between different departments for smooth order fulfillment across all stages of the supply chain process.
- Built truck loading lists for drivers and facilitated loading processes between transportation and warehouse personnel.
- Worked with logistics companies to facilitate products being shipped to customers in most cost-effective ways.
- Backfilled coordinator work across shifts to maintain adequate coverage for operational needs.
- Spearheaded the successful integration of new warehouse management software, ensuring a seamless transition with minimal disruption to day-to-day operations.
- Helped keep inventory accurate by overseeing daily cycle counts.
- Managed storage area by organizing floor space, adhering to storage design principles and recommending improvements.
- Performed data entry to maintain accurate records of inventory levels and shipping and receiving logs for management reports.
- Optimized space utilization for increased storage capacity with thoughtful warehouse layout planning.
MARKETING EXECUTIVE
ZHULIAN MARKETING (M) SDN BHD
PULAU PINANG, PULAU PINANG
06.2006 - 10.2007
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Education
Bachelor of Arts - Marketing
UNIMAS
SARAWAK 03.2006 - 03.2006
Skills
Report writing experience
Operational efficiency
Sales support
Strategic planning
Staff supervision
Excellent interpersonal skills
Outstanding communication skills
Timeline
REGIONAL OPERATION MANAGER
U MOBILE SDN BHD
08.2012 - Current
VAN SALES SUPERVISOR
Phillip Morris International
09.2010 - 07.2012
MARKETING OFFICER
KEAN BENG LEE INDUSTRIES (M) SDN BHD
01.2009 - 07.2010
Warehouse Coordinator
W. WING YIP (LONDON) LTD
10.2007 - 11.2008
MARKETING EXECUTIVE
ZHULIAN MARKETING (M) SDN BHD
06.2006 - 10.2007
Bachelor of Arts - Marketing
UNIMAS
03.2006 - 03.2006
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