Liza Razak
Subang Jaya
Summary
Communications leader focused on corporate positioning, media strategy, stakeholder engagement and government relations. Builds executive messaging, manages reputation risks and turns complex business developments into concise, credible content that supports leadership decisions and organisational visibility.
Overview
27
27
years of professional experience
Work History
Head of Corporate Communications
VELESTO ENERGY BERHAD
01.2020 - Current
- Lead corporate communications and brand priorities for a Bursa Malaysia-listed upstream oil & gas services group, partnering with senior leadership on corporate positioning, reputation, media and stakeholder engagement.
- Led executive positioning and corporate messaging for President and senior management during media engagements, leadership communications and key stakeholder interactions, strengthening corporate reputation.
- Drove communications for key business developments, including rig contracts, strategic partnerships, capability development and corporate transactions, enhancing organisational visibility and stakeholder engagement.
- Advise senior leaders on sensitive issues, executive messaging, media response and stakeholder risk; translate technical and commercial developments into clear, credible narratives.
- Coordinated across operations, HSE, HR, strategic marketing, finance, business units, government stakeholders and external partners to balance business urgency with reputational and approval considerations, ensuring strategic alignment.
Assistant Manager - Corporate Affairs
LENDLEASE PROJECTS (M) SDN BHD
01.2018 - 01.2020
- Aligned local business priorities with Country, Regional and Group communications strategy across traditional and digital channels.
- Developed communications for media, government and stakeholders; engaged with federal and state government stakeholders while supporting senior leaders on positioning and sensitive matters.
Assistant Manager - Corporate Communications
WORLDWIDE HOLDINGS BERHAD
01.2017 - 01.2018
- Advised management, including CEO, on media and stakeholder issues; developed crisis communications plan and coordinated responses, minimising potential reputational damage.
- Engaged media and community stakeholders to address emerging issues, preventing escalation into broader reputational concerns; established relationships with key government stakeholders to enhance collaborative response efforts.
Corporate Communications – Senior Executive (Regional)
IEV HOLDINGS LIMITED (CATALIST-SGX)
01.2011 - 01.2017
- Led regional employee engagement and internal communications programmes, including corporate values, Code of Conduct, communications policy, employee awards and sustainability initiatives.
- Created platforms for CEO-employee engagement, including 'Coffee with the CEO' and 'Neutral Ground', fostering open dialogue and addressing workplace conflicts.
- Prepared market research for regional ventures in LNG, maritime, natural gas, corrosion control and water/sanitation; managed annual reporting and high-pressure deliverables to inform strategic decisions.
Assistant Manager - Public Relations
GLENMARIE GOLF & COUNTRY CLUB (DRB-HICOM)
01.2010 - 01.2011
Executive - Corporate Communications & Investor Relations
BERJAYA CORPORATION BERHAD
01.2006 - 01.2010
Freelance Copywriter
EARTHTONE COMMUNICATION SDN BHD
01.2000 - 01.2006
- Built a foundation in corporate writing, editing and communications content.
Education
Bachelor (Hons.) - Human Sciences in English Literature & Linguistics
International Islamic University Malaysia
Skills
- Corporate communications
- Corporate positioning
- Stakeholder engagement
- Executive communications
- Media relations
- Crisis management
- Reputation management
- Government relations
- Investor communications
- Media strategy
- Internal & change communications
- Corporate storytelling
- Cross-functional delivery
- Brand stewardship
REFERENCES
- Chong Eu Jin - Vice President, Partnership & Alliances, Velesto Energy Berhad, 6012 349 8681
- Shahrul Nizar Ahmad - Senior Vice President, Strategic Marketing, Velesto Energy Berhad, 6012 250 2526
- Lydia Lye - General Manager, Corporate Communications, Lion Group, 6018 233 9512
VELESTO | PROGRESSION ACROSS THE BUSINESS
- MANAGER, CORPORATE COMMUNICATIONS ? HEAD OF CORPORATE COMMUNICATIONS
- STRATEGIC PLANNING / CORPORATE SERVICES / STRATEGIC MARKETING / FINANCE
- Experience across changing reporting lines and business functions has built a wider view of how commercial priorities, operations, leadership decisions and corporate reputation connect.
LEADERSHIP VALUE
01 EXECUTIVE COUNSEL
- Leadership messaging, positioning and sensitive-issue advice
02 REPUTATION & RISK
- Crisis planning, media response and stakeholder judgement
03 BUSINESS NARRATIVE
- Complex operations, contracts and strategy made clear
04 CROSS-FUNCTIONAL RANGE
- Strategy, corporate affairs, marketing, operations and finance
Timeline
Head of Corporate Communications
VELESTO ENERGY BERHAD
01.2020 - Current
Assistant Manager - Corporate Affairs
LENDLEASE PROJECTS (M) SDN BHD
01.2018 - 01.2020
Assistant Manager - Corporate Communications
WORLDWIDE HOLDINGS BERHAD
01.2017 - 01.2018
Corporate Communications – Senior Executive (Regional)
IEV HOLDINGS LIMITED (CATALIST-SGX)
01.2011 - 01.2017
Assistant Manager - Public Relations
GLENMARIE GOLF & COUNTRY CLUB (DRB-HICOM)
01.2010 - 01.2011
Executive - Corporate Communications & Investor Relations
BERJAYA CORPORATION BERHAD
01.2006 - 01.2010
Freelance Copywriter
EARTHTONE COMMUNICATION SDN BHD
01.2000 - 01.2006
Bachelor (Hons.) - Human Sciences in English Literature & Linguistics
International Islamic University Malaysia