Li Yao Tung
Senior Content Marketer II
Damansara, Selangor,10
Summary
Proven leader in content marketing, with a track record of elevating online presence and driving organic traffic for Blackshire and other notable firms. Expert in content strategy development and team leadership, I've spearheaded projects that significantly improved SEO rankings and engagement metrics, achieving over 1,000,000 monthly visitors for a key client.
Overview
4
4
years of professional experience
4
4
Languages
Work History
Senior Content Marketer II
Blacksire
04.2020 - Current
- Worked closely with digital marketing team, social media team, and SEO team to understand their short-term and organizational goals to develop content calendar and strategies for optional results.
- Established requirement template and workflow for requesting, creating, editing, publishing and retiring content.
- Optimized web content for SEO to improve search engine rankings and drive organic traffic, helping the company's client's page stay on the first few page of Google.
- Boosted brand awareness through the creation of engaging blog posts, social media content, and email campaigns.
- Initiated a new blog site for the client using WordPress. Managed the blog site, conducted market research, and developed content that is tailored to the audience's preferences.
- Served as an interim team lead for a team of 3 and assisted Head of Department in setting KPIs and OKRs for the content team.
- Improved email open rates with A/B testing of subject lines, send times, and layout designs.
Freelance Social Media Content Strategist
The Durian Hub
11.2021 - 08.2022
- Led content brainstorming sessions for the creation of content calendar.
- Collaborated with designer to develop visuals that aligned with the proposed content calendar.
- Executed A/B testing for social media advertisement, evaluated performance metrics, identified areas for improvement, and implemented targeted action plans to achieve desired outcomes.
Freelance Social Media & SEO Writer
Legacy Younity Sdn. Bhd.
08.2020 - 01.2021
- As one of the main contributors in helping the client achieve 1,000,000 monthly visitors through creating high-quality, SEO-optimized content.
- Developed engaging blog posts and articles to foster social media shares, attracting new website visitors and increasing overall reach.
- Optimized and revised existing content for improved search engine performance, resulting in higher click-through rates from search results.
Education
Bachelor of Arts - Public Relations
Universiti Tunku Abdul Rahman
Kampar, Perak, Malaysia 04.2001 -
Skills
Content Strategy Development
Timeline
Freelance Social Media Content Strategist
The Durian Hub
11.2021 - 08.2022
Freelance Social Media & SEO Writer
Legacy Younity Sdn. Bhd.
08.2020 - 01.2021
Senior Content Marketer II
Blacksire
04.2020 - Current
Bachelor of Arts - Public Relations
Universiti Tunku Abdul Rahman
04.2001 -
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